Thanks to a partnership among many school transportation industry organizations and spearheaded by the Michigan Association for Pupil Transportation (MAPT), a new illegal passing PSA is here in time for the new school year.

National Football League (NFL) legend Lomas Brown appears in the video with a key message: When the red school bus lights are flashing, stopping isn't just the law; it's the most crucial stop a driver can make to protect our nation's kids.

In the PSA, Brown reminds motorists to slow down, stay alert around school buses, and follow all traffic laws designed to keep students safe. His message is simple and powerful: "When The Red Lights Are Flashing, No Passing."

Watch the PSA here:

Brown played in the NFL for the Detroit Lions, known for his skills as an offensive tackle, retiring in 2002. He was inducted into its Hall of Fame in 2023 and into the College Football Hall of Fame in 2020. He founded the Lomas Brown Jr. Foundation to engage youth in physical fitness programs, healthy nutritional habits, academics, technology studies, and life skills development.

MAPT executive director Katrina Morris teased the new PSA at the association's summer conference, noting that Brown is related to one of MAPT's board members.

This year's campaign is sponsored by MAPT, IC Bus, Midwest Transit Equipment, Dean Transportation, NAPT, NASDPTS, NSTA, NYAPT, the School Transportation Association of Indiana (STAI), the Texas Association for Pupil Transportation (TAPT), Lincoln Consolidated Schools, First Light Safety Products, and BusPatrol.

Last year, a PSA featuring RFK Racing driver Ryan Preece debuted with a similar message for National School Bus Safety Week.

How YOU Can Help Share the Message

MAPT and all sponsors encourage everyone in the industry to share the message far and wide.

• Share the Video: Catch the official PSA online now and download it for your own use HERE.
• Spread the Word: Share the link across your school districts, community networks, and social media channels.
• Join the Campaign: Use hashtags #KidsDeserveABrake and #2026BackToSchool to amplify reach!

There is no expiration date on the use of these materials, allowing you to continue promoting this important safety message throughout the 2026-27 school year.