Roush Fenway Keselowski Racing Driver Reminds Motorists to Protect Students on the Road
For National School Bus Safety Week, NSTA, Blue Bird, ROUSH CleanTech, and RFK Racing joined forces for a video campaign reminding drivers that stopping for school buses isn’t optional.
The Michigan Association for Pupil Transportation teamed up with the NSTA, NASDPTS, Blue Bird, Roush Fenway Keselowski Racing, and ROUSH CleanTech for the PSA.
Photo: School Bus Fleet
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During National School Bus Safety Week 2025, a new video campaign emphasizes the importance of stopping for school buses.
RFK Racing partnered with NSTA, Blue Bird, and ROUSH CleanTech for this safety initiative.
The campaign serves as a crucial reminder for all drivers to ensure the safety of students on the road.
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During National School Bus Safety Week, October 20-24, 2025, organizations across the country including the National School Transportation Association (NSTA), Roush Fenway Keselowski (RFK) Racing, Blue Bird Corporation and ROUSH CleanTech are joining the nationwide call to remind motorists that stopping for a school bus is not optional — it’s the law.
To raise awareness, RFK Racing driver Ryan Preece appears in a new video campaign showing that even professional drivers stop for school buses. In the video, Preece, who drives the No. 60 car, reinforces the message that safety around school buses is everyone’s responsibility—no matter how much experience you have behind the wheel.
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“Illegal school bus passings have continued on our roadways, despite the best efforts of student transportation professionals to curb this dangerous and illegal practice. Public awareness campaigns like this provide the ability to reach a wide target audience with the hope that our message resonates,” said Patrick Dean, NSTA president and president of Dean Transportation in Michigan.
“As evidenced by the release of this video, student transportation stands unified in our quest to eliminate incidences of illegal school passings throughout the United States. Public messaging remains one tool at our disposal, and I call on motorists, law enforcement, and the court system to do their part as well to help alleviate this vexing problem,” Curt Macysyn, NSTA executive director added.
The National Association of State Directors of Pupil Transportation Services (NASDPTS) is a proud sponsor of the video campaign.
NASDPTS reminds all drivers to slow down and to stop for stopped school buses. The safety of every child depends on it,” said association President Mike Stier. “We in the school transportation industry have a very important job to do, and we take great pride in doing our job well, but the safe transportation of children to and from school takes every one of us. Drivers aren’t paying attention, and they aren’t focused on the right things. What could be more important than the safety of a child?”
NASDPTS thanks the Michigan Association for Pupil Transportation (MAPT) for the opportunity to co-sponsor the Ryan Preece video and appreciates their efforts to draw attention to the problem of illegal passing of stopped school buses.
The purpose of the video campaign is to remind drivers that stopping for school buses isn’t optional and to promote school bus safety during National School Bus Safety Week.
The organizations involved are the National School Transportation Association (NSTA), Michigan Association for Pupil Transportation, Blue Bird, ROUSH CleanTech, and Roush Fenway Keselowski Racing (RFK Racing).
Stopping for school buses is emphasized to ensure the safety of students. It is crucial for drivers to acknowledge and adhere to traffic laws regarding school buses to prevent accidents and protect students.
National School Bus Safety Week is observed annually. It is typically held the third week of October to promote school bus safety education and awareness.
Drivers can participate by adhering to school bus stop laws, remaining vigilant on roads, especially in school zones and near bus stops, and spreading awareness about the importance of school bus safety.
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