Electric school bus manufacturer The Lion Electric Co. has appointed Nicholas Voisard as its director of sales for the U.S.

Voisard has held director and general management positions since 2011, was responsible for more than $200 million in total revenue contract growth, and managed the development of qualified sales, acquisition bids, and conversion targets in Ohio, Michigan, Pennsylvania, Indiana, and Kentucky, according to the bus manufacturer.  

“Nick brings vision, leadership, and industry knowledge that will play a critical part in helping more school districts adopt electric school buses and give more kids the opportunity to ride on a quiet, clean, and environmentally friendly school bus,” said Tony Watkins, Lion’s vice president of sales. “He is committed to help educate and bring new technologies to kids, parents, and the school bus industry.”

Voisard has extensive experience in business-to-business sales and strategic development, and holds a track record of exemplary sales performance and contract negotiation experience, according to Lion.  

“Nick’s expertise and knowledge of the school bus industry will be instrumental to continue Lion’s tremendous growth across the United States, more specifically on the East Coast,” said Peter Rego, Lion’s chief commercial officer USA.

“For me, this is an opportunity of a lifetime,” Voisard said. “I’ve spent nearly a decade in school transportation, being an agent of change for contracted school transportation providers, helping school districts see the benefits of an out-of-the-box solution.”  

Voisard can be reached at Nick.Voisard@thelionelectric.com.