Evelyn Krasnow has joined Highland Electric Fleets, a provider of fleet electrification-as-a-service, as the company's new vice president of marketing. Krasnow brings more than 20 years of marketing experience to the role, in which she's expected to guide the development and growth of Highland's brand in the electric fleet services space while overseeing corporate storytelling and strategic marketing efforts.

Prior to joining Highland, Krasnow served as chief marketing officer at Los Angeles-based startup Fernish, a sustainable home furnishing company, providing strategic direction that led the furniture rental business into new markets. Before that, Krasnow spearheaded Bird's global transportation marketing efforts serving as its senior director of global marketing, where she successfully transformed its brand perception for the rideshare industry and played a key role in launching the company's first consumer products globally.

"With so much focus on the energy transition right now, Highland's mission in making school bus electrification affordable and accessible to communities across the North American region is incredibly important," she said. "I'm delighted to be a member of this brilliant and innovative team and look forward to helping the company sustain its position as a leader in the electrification market while making a positive impact on the world."

Now, Krasnow will continue her work in the sustainability and transportation industries, driving brand awareness of Highland's business offerings and services, and electrification expertise.

"We couldn't be more excited to bring Evelyn on board as her marketing and brand expertise is exactly what we need at this stage of our company's growth," said Duncan McIntyre, Highland's CEO and founder. "Evelyn's background in developing and leading impactful marketing initiatives and campaigns at other top-tier brands is commendable and will certainly help us get to the next level."