SBF 70 years logo
MenuMENU
SearchSEARCH

School Bus Dealership Survey Update: Sneak Peek at Early Results

Get an exclusive preview into the School Bus Fleet survey results! Dealers from across the U.S. have shared their insights on challenges, market trends, and areas for improvement.

Wes Platt
Wes PlattFormer Executive Editor
Read Wes's Posts
June 15, 2023
School Bus Dealership Survey Update: Sneak Peek at Early Results

Top challenges reported by school bus dealers so far include meeting customer demands and preferences, recruiting and training sales staff, increasing market competition, and dealing with regulatory requirements and compliance. But, overall, they seem satisfied with the manufacturers they represent.

Image: Canva

2 min to read


What are school bus dealers telling us in the School Bus Fleet survey about market trends, challenges, and areas for improvement? We’re still gathering data, but we have already heard from dealerships across the United States - from New York to Minnesota to Florida to Kansas.

Check out this preview of results we’ve collected and, if you’re a dealer and haven’t filled out the survey yet, please do so! We want to make sure the market is fairly and accurately represented.

Ad Loading...

School Bus Dealer Challenges and Insights

The top challenges reported by dealers thus far:

  • Meeting customer demands and preferences.

  • Increasing competition in the market.

  • Dealing with regulatory requirements and compliance.

  • Recruiting and training knowledgeable sales staff.

100% of the dealers so far have been in business at least nine years, but the majority of those have been selling school buses for more than 16 years.

Nearly two-thirds of dealers responding indicated that technology and innovation in the school bus industry are very important to their success.

87% report they’re satisfied or very satisfied with current market demand for school buses.

Ad Loading...

Nearly 69% sell two or three bus brands, while 25% are exclusive dealers of a single brand.

About 63% of responding dealers indicate they are satisfied or very satisfied with the support and services provided by their school bus manufacturers.

What School Bus Dealers Think Needs Fixing

But that doesn’t mean dealerships can’t see room to improve. Areas that need work, according to the survey results so far:

  • A need for more investment in non-electric alternative fuels.

  • End-user training on electric school buses.

  • Shorter lead times and more factory on-hand inventory to supply dealerships.

  • More competitive aftermarket parts pricing.

Wrote one respondent: “The push for electric bus has been tough to navigate with many advocates and companies trying to provide factual assistance or enter the market for a profit. Every state and school bus market is different with duty cycles, specifications, funding/reimbursement eligibility, procurement cycles, etc. From gasoline, to diesel, back to gasoline, propane, CNG, and now electric. The school bus dealers are the industry leaders which have implemented new technologies and new fuels into the marketplace; why should the dealer be overlooked in the conversation? It can be argued that the dealer is the most critical part to process as it is likely that the dealer will be the first phone call when a request in needed by an end user.”

Ad Loading...

We appreciate the responses we’ve collected to date. We’re accepting them until July 7. If you run a school bus dealership, share your insights in our School Bus Fleet survey.

More Management

A bus lot of Leander ISD school buses.
Managementby News/Media ReleaseMay 5, 2026

Leander ISD Saves $1M Through Route Optimization

Leander ISD identified more than $1 million in projected annual savings after using AlphaRoute to optimize bus routes without changing schedules or stops.

Read More →
OSHA compliance training materials for school bus technicians and drivers, including manuals, USB drive, certificate, and laptop displaying course content.
Managementby News/Media ReleaseMay 5, 2026

The School Bus Safety Company Updates OSHA Compliance Course

The updated training course offers school bus operations a structured program covering 29 safety standards for technicians and drivers.

Read More →
Close-up of fuel pump nozzles at a gas station, representing rising diesel costs and fuel management challenges for school bus fleets.

Diesel Prices Spike: Tips to Cut Fuel Costs with Data and New Geotab Tools

With diesel prices up 46%, new Geotab analysis points to tools that help fleets reduce idling, detect fuel anomalies, and recover hidden fuel costs across operations.

Read More →
zonar system image
SponsoredMay 1, 2026

What Data Shows About Student Transportation in 2026

Driver shortages, safety expectations, and staffing limits define student transportation in 2026. New survey data shows how fleet leaders are responding.

Read More →
School Bus Fleet leadership update graphic featuring Transit Technologies and headshots of Lisa Horkins, Nunu Dueman Yates, Michael Lei, Srithal Bellary, and Cristina Wheless.
Managementby News/Media ReleaseApril 30, 2026

Transit Technologies Announces New Executive Appointments

The Bytecurve and busHive parent company has multiple new faces on its executive team as the company focuses on AI platform growth.

Read More →
Ad Loading...
photo of a woman seated at a desk talking to a man, looking at a tablet
Managementby News/Media ReleaseApril 29, 2026

IC Bus Introduces ‘My International’ to Connect Fleet Vehicles, Data, and Service

Available on desktop or mobile, the digital ecosystem brings fleet monitoring, service management, vehicle insights, and dealer communication into a single interface.

Read More →
A graphic with an image of a school bus's rear bumper, a Transfinder logo, and text reading "More District Installs Across the U.S."
Managementby StaffApril 29, 2026

More Districts Tap Transfinder for Routing, Tracking, and Communication Tools

See which users in Illinois, New York, Ohio, and Pennsylvania are adopting Transfinder’s routing, tracking, and parent apps.

Read More →
Sonim XP5plus 5G rugged mobile radio device on orange background labeled “New Product,” highlighting push-to-talk communication and durability for school bus fleet operations.
ManagementApril 28, 2026

AT&T, Sonim Launch XP5plus 5G LMR Device for School Bus Fleets

The new radio combines durability, push-to-talk, and FirstNet connectivity, offering a cost-effective communication solution for fleets.

Read More →
Ad Loading...
EverDriven graphic over a mountain landscape highlighting high caregiver trust and Washington State milestone, emphasizing student transportation safety, reliability, and service growth.
Managementby News/Media ReleaseApril 23, 2026

EverDriven Celebrates Milestones in Washington; Caregiver Trust Tops 80%

EverDriven marks 18 years and 17 million miles in the Evergreen state while new data shows 8 in 10 caregivers would recommend its student transportation solution.

Read More →