Have You Seen: School Bus Fleet's Top Contractor Fleets of 2023?
School Bus Dealership Survey Update: Sneak Peek at Early Results
Get an exclusive preview into the School Bus Fleet survey results! Dealers from across the U.S. have shared their insights on challenges, market trends, and areas for improvement.

Top challenges reported by school bus dealers so far include meeting customer demands and preferences, recruiting and training sales staff, increasing market competition, and dealing with regulatory requirements and compliance. But, overall, they seem satisfied with the manufacturers they represent.
Image: Canva
What are school bus dealers telling us in the School Bus Fleet survey about market trends, challenges, and areas for improvement? We’re still gathering data, but we have already heard from dealerships across the United States - from New York to Minnesota to Florida to Kansas.
Check out this preview of results we’ve collected and, if you’re a dealer and haven’t filled out the survey yet, please do so! We want to make sure the market is fairly and accurately represented.
School Bus Dealer Challenges and Insights
The top challenges reported by dealers thus far:
Meeting customer demands and preferences.
Increasing competition in the market.
Dealing with regulatory requirements and compliance.
Recruiting and training knowledgeable sales staff.
100% of the dealers so far have been in business at least nine years, but the majority of those have been selling school buses for more than 16 years.
Nearly two-thirds of dealers responding indicated that technology and innovation in the school bus industry are very important to their success.
87% report they’re satisfied or very satisfied with current market demand for school buses.
Nearly 69% sell two or three bus brands, while 25% are exclusive dealers of a single brand.
About 63% of responding dealers indicate they are satisfied or very satisfied with the support and services provided by their school bus manufacturers.
What School Bus Dealers Think Needs Fixing
But that doesn’t mean dealerships can’t see room to improve. Areas that need work, according to the survey results so far:
A need for more investment in non-electric alternative fuels.
End-user training on electric school buses.
Shorter lead times and more factory on-hand inventory to supply dealerships.
More competitive aftermarket parts pricing.
Wrote one respondent: “The push for electric bus has been tough to navigate with many advocates and companies trying to provide factual assistance or enter the market for a profit. Every state and school bus market is different with duty cycles, specifications, funding/reimbursement eligibility, procurement cycles, etc. From gasoline, to diesel, back to gasoline, propane, CNG, and now electric. The school bus dealers are the industry leaders which have implemented new technologies and new fuels into the marketplace; why should the dealer be overlooked in the conversation? It can be argued that the dealer is the most critical part to process as it is likely that the dealer will be the first phone call when a request in needed by an end user.”
We appreciate the responses we’ve collected to date. We’re accepting them until July 7. If you run a school bus dealership, share your insights in our School Bus Fleet survey.
More Management

Changing Lanes: BusWhere, EverDriven, InterMotive, Summit School Services, Switzer-Carty & Thomas Built Buses
Check out who's been hired, promoted, and appointed to leadership positions at various school transportation suppliers, contractors, and manufacturers.
Read More →
The Most Expensive Thing You Do Before Selling a School Bus: Wait
When should you sell an aging school bus? Learn how maintenance, mileage, corrosion, specifications, and timing can affect resale value long before the auction.
Read More →
American Student Transportation Partners Acquires AJ Myers and Sons
A new deal brings a 75-year Pennsylvania student transportation provider into one of the nation’s largest private school bus contracting groups.
Read More →
What I Brought Home From SBFX: Relationships, Leadership, and Preparing What's Next
Who could lead your transportation operation tomorrow if you couldn't? Bernando Brown explores succession planning, mentorship, and preparing emerging leaders to step up.
Read More →
Inside School Bus Fleet ConneX 2026: Industry Leaders Connect in Scottsdale [Photos]
See highlights from SBFX 2026 in Arizona, where school bus operators and suppliers gathered for meetings, education, networking, awards, and more.
Read More →
School Transportation’s Biggest Pressures and Opportunities: SBFX Attendees Weigh In
School bus operators point to rising costs, staffing, and vehicle prices as immediate pressures while identifying technology, training, and routing as opportunities for growth.
Read More →
STA Acquires Sunrise Transportation
Student Transportation of America expands in Illinois and Connecticut through Sunrise's fleet of nearly 1,000 vehicles.
Read More →
EPA Opens $180M DERA Funding Round for Diesel Upgrades
The 2026 Diesel Emissions Reduction Act program seeks applications from eligible organizations to accelerate the retirement of legacy diesel vehicles.
Read More →
HopSkipDrive’s CareEngine Targets the ‘Exceptions’ in Student Transportation
The new platform works alongside districts’ existing transportation management systems to coordinate specialized rides, automate last-minute changes, and turn ride data into operational improvements.
Read More →
The Right Ride for Every Student: Navigating the New Student Transportation Ecosystem
How should districts blend school buses with small-vehicle transportation and other options? EverDriven CEO Mitch Bowling discusses safety, costs, partnerships, and strategy.
Read More →

