Bobit Business Media (BBM), parent company of School Bus Fleet, has launched B2X Rewards, a new incentive program that rewards school transportation professionals for engaging with industry content and suppliers they already rely on.

B2X Rewards encourages fleet managers, directors, and transportation leaders to interact with trusted resources across BBM platforms, including School Bus Fleet and TheFleetSource.com, newsletters, and events, while discovering product suppliers and solutions that support safe, efficient student transportation.

Beginning January 29, 2026, participants can earn points by engaging with content they already trust by exploring product pages on TheFleetSource.com and booking meetings with their list of suppliers. Points can be redeemed for exclusive conference-related and expert-led rewards, including attendee tickets, flights, hotel stays, and more.

“B2B media consumption habits need to be encouraged and measured shifting from circulation and audience impressions to engagement,” said Colin Sutherland, CEO of BBM. “By gamifying our content consumption across our websites, media and events, we expect to welcome a new generation of business professionals who have not otherwise consumed print or editorial content.”

The program will launch first on TheFleetSource.com, with expanded integration across BBM websites, eNewsletters, and industry events throughout the year. The B2X Rewards slogan, “Read. Learn. Earn.”, reflects the program’s focus on turning trusted information and supplier discovery into tangible benefits for fleet professionals.

Learn more and sign up for B2X Rewards: https://www.b2xrewards.com/