The National Association for Pupil Transportation (NAPT) has just announced the launch of the 2026 Love the Bus digital toolkit and campaign guide, now available for download online (links below). 

This year’s resources are designed to help schools, districts, and transportation professionals celebrate the vital role student transportation plays in education and community life throughout February and beyond. The celebration begins Sunday, February 1, marking the start of Love the Bus Month and launching a year-long initiative.

This year’s campaign serves as the kickoff to NAPT’s new Driven Together public awareness efforts.

The toolkit includes ready-to-use graphics, social media templates, press materials, certificates, and ideas to create vibrant, visible campaigns at the district, school, and community levels.

• 2026 Love the Bus Campaign Guide
• 2026 Love the Bus Digital Toolkit

“Love the Bus Month sets the stage for a year of positive national focus on the importance and value of the school transportation industry,” said Molly McGee Hewitt, NAPT CEO and executive director. “Our Love, Delivered. campaign empowers our members and partners with tools, templates, and messaging to celebrate the dedication, professionalism, and impact of transportation teams everywhere. We encourage school districts, associations, and community leaders to leverage these resources, not just in February but as the foundation for ongoing recognition and engagement."

“Behind every safe ride is a team of professionals who care deeply about students and the communities they serve,” added Keith Kaup, president of NAPT. “Love the Bus Month is a chance for communities to come together and recognize the people who make safe student transportation possible every day. When we support and appreciate these teams, we strengthen not only our transportation systems, but the connection between schools and the communities they serve.”

Don't forget to post to social media using hashtag #LoveTheBus. NAPT invites its members, school transportation professionals, and industry partners to share their Love the Bus activities, photos, and stories on social media throughout all of February.