R.I. school bus ad bill to be reintroduced
Sen. John J. Tassoni Jr. plans to reintroduce legislation that would allow Rhode Island school districts to sell advertising space on the exterior of their school buses. It would also authorize school committees to negotiate with private school bus carriers regarding the content of any ads and the sharing of revenue from them.
PROVIDENCE, R.I. — Sen. John J. Tassoni Jr. is planning to reintroduce legislation that would allow Rhode Island school districts to sell advertising space on school buses.
Tassoni introduced the legislation in the 2009 and 2010 General Assembly sessions, but neither of those two earlier bills made it out of Senate committee. However, an identical bill was passed by the House of Representatives two years ago.
"With school budgets being cut, with programs and important student activities being eliminated, fund-generating options of all kinds should be open for discussion," Tassoni said. "If a few ads on school buses can save a program or sport, or help give students the best education possible, I think that's an option that should be made available."
As with the 2009 and 2010 bills that he introduced, the bill Tassoni will submit in the 2012 session would restrict advertising to the outside of school buses, provided the ads don't obstruct the vision of motorists. It would also authorize school committees to negotiate with private school bus carriers regarding the content of any ads and the sharing of revenue from them.
Cranston, R.I., officials said recently that they are considering asking the General Assembly to adopt legislation approving the sale of ads on school buses. State law currently prohibits that practice. Cranston officials said selling ads on their buses has the potential of raising $300,000.
Tassoni said that his legislation would not require school districts to accept ads on school buses.
"This would be a local decision, but I think we should give local school districts the right to make that decision on their own," he said. "Some may choose not to. Others, such as Cranston, may need the additional funds these ads could generate."
More Safety

NHTSA Releases 10-Year Review of Fatal School Bus Crashes
The latest federal analysis reinforces the safety of school buses while identifying where school-age pedestrians and other motorists remain most at risk.
Read More →
2026 NASDPTS Survey: Data Shows Further Reduction of Illegal Passing
New data is in! School bus stop-arm passings are down to 38.4 million violations per year, about a 2.3% decrease from last school year — but passings on the right side of the bus are higher than ever.
Read More →
Another School Bus Fatality Reported in Monsey, New York
A 7-year-old girl died after being struck by a school bus in Rockland County, New York while crossing the street. Here's what we know.
Read More →
NSTA Announces 2026 School Bus Driver International Safety Competition Winners
Drivers from across the U.S. and Canada showcased their safety and driving skills, with two defending champions successfully retaining their titles.
Read More →
The Driver Shortage Playbook
Driver shortages are still a major challenge for student transportation fleets, but the real issue has shifted. It’s no longer just about filling seats quickly. It’s about finding safe, reliable drivers who meet performance expectations and want to stay. The Driver Shortage Playbook covers why traditional recruitment tactics are falling short and how school fleets are adapting with smarter hiring, stronger retention strategies and a greater focus on driver quality.
Read More →
Pro-Vision Launches AI-Powered 360° Camera System
The new Birdseye camera delivers real-time AI-based pedestrian and vehicle detections, full visibility around the bus, and telematics integrations.
Read More →
N.Y. & N.J. Coalitions Call for Modernized Transportation for Vulnerable Students
New statewide coalitions in New York and New Jersey are urging lawmakers to expand student transportation options for vulnerable students amid ongoing driver shortages.
Read More →
America Has a School Bus Passing Problem — and Distraction Is Making It Worse
Illegal school bus passing remains a major safety threat as distracted driving rises. This op-ed explores why awareness, enforcement, and stop-arm cameras matter more than ever.
Read More →
School Bus Laws to Watch: New York Delays EV Mandate
Plus, federal lawmakers seek new funding for school bus safety as states weigh stop-arm enforcement, disability protections, and education spending.
Read More →
Operation STEER Brings Emergency Response Training to North Texas
Prosper ISD hosted the third annual training for transportation professionals across 67 districts to learn how to respond to emergencies, such as rollovers and evacuations, and proper use of safety equipment.
Read More →
