Propane industry launches new brand, tagline
The Propane Education & Research Council’s new brand identity for propane is PROPANE Clean American Energy. The new logo, anchored by the iconic image of an American bald eagle, highlights propane as an increasingly American-made alternative fuel at a time when U.S. propane production from natural gas liquids is at record levels, council officials said.
WASHINGTON, D.C. — The Propane Education & Research Council (PERC) launched a new logo and brand identity for propane: PROPANE Clean American Energy.
The logo, anchored by the iconic image of an American bald eagle, highlights propane as an increasingly American-made alternative fuel at a time when U.S. propane production from natural gas liquids is at record levels, council officials said. According to PERC President and CEO Roy Willis, the change also emphasizes recent investments by the propane industry in new technologies, including propane-powered vehicles, school buses, mowers, irrigation engines, and other equipment.
“We hope PROPANE Clean American Energy will increase consideration of propane as a clean, affordable, and American-made alternative to conventional fuels among fleets, commercial landscapers, contractors, producers, and homeowners,” Willis says. “Increasing domestic demand for propane in the U.S. will ultimately lead to cleaner air and increased use of our nation's own energy resources, rather than relying on foreign oil.”
The propane industry began working on the research and branding project at the beginning of 2013, according to the council. The new logo and tagline will be used in all PERC-produced materials and will be made available free of charge to propane providers and OEM partners, such as Roush CleanTech, Exmark, and Kohler. The new logo will also replace the previous mark used by thousands of propane retailers nationwide on signs, delivery vehicles, equipment, websites, and literature.
The PROPANE Clean American Energy logo will be prominently featured in PERC’s new multimedia safety campaign, designed to encourage residential propane heating customers and agribusiness operators, among others, to fill up in advance of the winter season and make arrangements with propane providers to keep tanks full. The campaign begins Sept. 8. More information is available at propanecomfort.com.
“America makes more than enough propane to meet U.S. demand,” Willis says. “As PERC rolls out this important safety campaign and new branding identity, the propane industry is prepared to meet the needs of a changing energy economy.”
Other recent news related to the Propane Education & Research Council:
• PHOTOS: First responders train on propane school buses
More Alternative Fuels
With Fuel Volatility Ahead, School Districts Turn to Propane
While diesel prices peaked above $5 this spring, districts with propane autogas-powered fleets paid under $2 per gallon, according to PERC.
Read More →
EPA Unveils Proposed Changes to 2027 Heavy-Duty Engine Rules
The federal agency has proposed changes to next year’s targets that would eliminate DEF derates, ease warranty requirements, and retain current NOx emissions standards.
Read More →
Alt-Fuel Moves: EV Charging & Infrastructure Projects Gain Momentum
The latest developments include new funding, charging infrastructure, utility investments, and fleet technologies designed to support the transition to electric school buses nationwide.
Read More →
Alt-Fuel Moves: Fleets Power Up Beyond the Bus
See how districts are pairing electric buses with charging, solar, and V2G technology to cut costs, boost resilience, and unlock new fleet value.
Read More →
What the EPA’s Updated Clean School Bus Program Means for Fleet Electrification in 2026 and Beyond
A guide to the EPA’s evolving school bus grants, including how the Trump administration changed funding priorities and how school districts can prepare for future bus purchases.
Read More →
A Solution Helping School Buses Charge Without Major Infrastructure Upgrades
Power Innovations International dishes on its EV charging technology designed to reduce infrastructure barriers, improve reliability, and support V2G applications for school bus fleets.
Read More →
New Eagle Launches All-in-One EV Control Platform
The new OpenECU NX3 platform integrates charging and vehicle controls into a single platform, with support for megawatt charging and vehicle-to-grid technologies.
Read More →
GreenPower Unveils New Heating Solution for Type A Bus
The all-electric bus manufacturer's new product aims to eliminate cold-cabin issues on its Nano BEAST zero-emission school buses operating in cold climates.
Read More →
Alt-Fuel Moves: Fleets Plug In for the Long Haul
School districts across the U.S. are moving electric school bus plans into operation, with new fleet deployments, charging infrastructure, and long-term electrification partnerships taking shape.
Read More →
The Achilles Heel of School Bus Electrification: BetterFleet’s Take
BetterFleet’s managing partner discusses AI-powered EV fleet management, vehicle-to-grid challenges, and the real challenges in bus electrification today, from ACT Expo.
Read More →