SchoolBus logo in red and orange
MenuMENU
SearchSEARCH

Idaho lawmaker introduces school bus advertising bill

The legislation would allow local boards of trustees to sell the advertising space. The state board of education would draft rules that would provide for the safe placement of the advertisements, and provide for reasonable restriction on advertising content. In Utah, an amended bill on the subject has been approved by the House.

February 16, 2011
Idaho lawmaker introduces school bus advertising bill

Senate Assistant Majority Leader Chuck Winder introduced a bill in the Idaho Legislature that would allow local boards of trustees to sell advertising space on school buses.

2 min to read


BOISE, Idaho — State Senate Assistant Majority Leader Chuck Winder introduced a bill in the Idaho Legislature this week that would allow local boards of trustees to sell advertising space on school buses.

Under the legislation, the state board of education would draft rules that would provide for the safe placement of the advertisements, and provide for reasonable restriction on advertising content.

While supporters of school bus advertising say that it would essentially provide “free money” to districts, opponents argue that the tactic isn't much different from dressing teachers in “sponsor-emblazoned uniforms,” The Associated Press reports.

Idaho lawmakers are the latest in several states to consider school bus advertising as a revenue generator for school districts. Most recently, Utah Rep. Jim Bird introduced for the second time a bill on the subject. It was rejected late last month, but was resurrected and approved by the House earlier this week, Deseret News reports.

In an effort to appease some of his colleagues' concerns about safety issues related to school bus advertising, Bird amended the legislation to include restrictions on the size an advertisement could be, limiting ads to 35 percent of the size of the side of the bus.

Moreover, in early January, New Jersey Gov. Chris Christie signed into law a bill that allows school districts statewide to place advertisements on the exterior sides of their buses.

Topics:Safety

More Safety

Kids need more from a driverless ride graphic comparing “Getting from A to B” vs “Student Transportation,” with a Waymo-style autonomous car image and School Bus Fleet logo.
SafetyFebruary 11, 2026

Autonomous Vehicles Aren’t Built for Student Transportation [Op-Ed]

Driverless cars may feel the future, but student transportation requires more than navigation. Here’s why it demands human judgment, empathy, and oversight.

Read More →
Graphic showing the front of a yellow school bus with cracked-glass overlay and headline reading “Fatal School Bus Hit & Run in New York,” dated February 5, 2026, alongside the School Bus Fleet logo.
Safetyby Staff and News ReportsFebruary 10, 2026

New York Girl Killed by School Bus Hit & Run

An 11-year-old in Brooklyn was killed crossing the street. Meanwhile, the school bus driver faces misdemeanor charges after he left the scene.

Read More →
2026 Disaster Response Guide Call for Experts is Open.
Safetyby StaffFebruary 9, 2026

Disaster Readiness Starts Before the Storm [Call for Experts]

The 2026 Disaster Response Guide is officially underway, and we’re now opening a Call for Insights and Experts.

Read More →
Ad Loading...
School Transportation
SponsoredFebruary 9, 2026

How Supplemental Transportation Helps Close Driver Gaps

Ongoing driver shortages nationwide are forcing tough transportation decisions. See how districts are using supplemental transportation to maintain coverage for high-needs students.

Read More →
Fatal School Bus Accident in New York graphic dated Jan. 29, 2026, showing a close-up of a yellow school bus with cracked-glass overlay and School Bus Fleet logo.
Safetyby StaffFebruary 3, 2026

New York 5-Year-Old Killed by School Bus, Investigation Ongoing

A Rockland County child was struck by their school bus late last week. Here's what we know so far about this and other fatalities and injuries in the area over the years.

Read More →
A red, orange and yellow graphic with anti-pinch door sensor products and text reading "Maine's New Mandate: Anti-Pinch-Sensors & Bus Safety."
Safetyby Elora HaynesJanuary 29, 2026

Prevent School Bus Dragging Incidents: Anti-Pinch Door Sensors and Maine’s New Mandate

As Maine becomes one of the first states to require anti-pinch door sensors on new school buses, manufacturers like Mayser offer a look at how the technology works and why it's a critical fail-safe.

Read More →
Ad Loading...
SponsoredJanuary 29, 2026

8 Ways To Simplify and Streamline School Bus Fleet Operations

What if your fleet technology actually worked together? Learn eight practical strategies to integrate multiple systems into one platform, unlocking clearer insights, stronger safety standards, and smoother daily operations.

Read More →
an illustration of a survey on a mobile phone with a hand on it, and the words Survey Says on it
Safetyby News/Media ReleaseJanuary 28, 2026

Survey: Most Parents Want Automated Enforcement on School Buses

A recent Verra Mobility survey reports that 82% of parents support safety cameras to penalize stop-arm violators and 70% favor automated enforcement in school zones.

Read More →
Image of an extended stop-arm with text reading "School Bus Safety: Funding Provides Bus Upgrades Across Ohio."
Safetyby StaffJanuary 27, 2026

State Grant Program Advances School Bus Safety Upgrades Across Ohio

$10 million in state grants will fund safety upgrades and new features on school buses serving students across the Buckeye State.

Read More →
Ad Loading...
A white Waymo vehicle waits at a crosswalk as a family crosses.
Safetyby StaffJanuary 26, 2026

Waymo Scrutiny Intensifies as NTSB Launches Investigation

After complications in multiple cities when self-driving taxis failed to stop for school buses, the NTSB joins NHTSA in a probe to determine what's behind the tech and related safety concerns.

Read More →