SBF 70 years logo
MenuMENU
SearchSEARCH

Like Sales Numbers, School Bus Options Are on the Rise

Consider this contrast: SBF's 2018 Fact Book listings include 10 school bus body manufacturers. Ten years ago, only six of those companies were in the market.

James Blue
James BlueGeneral Manager
December 15, 2017
Like Sales Numbers, School Bus Options Are on the Rise

Consider this contrast: SBF's 2018 Fact Book listings include 10 school bus body manufacturers. Ten years ago, only six of those companies were in the market.

3 min to read


Consider this contrast: SBF's 2018 Fact Book listings include 10 school bus body manufacturers. Ten years ago, only six of those companies were in the market.

If you experienced the National Association for Pupil Transportation (NAPT) trade show in November — or if you read our coverage of it — you may have come away with the sense that change is afoot in the school bus industry.

The biggest revelation at NAPT was that the three major large school bus manufacturers — Blue Bird, IC Bus, and Thomas Built — all unveiled new electric school buses.

While the extent that these and other electric models will penetrate the market remains to be seen, the fact that the “Big 3” are adding electricity to their powertrain offerings is significant. From a competitive standpoint, it positions them to go head to head with newer players in the market that are focusing on electric school buses. That includes Canadian company Lion Bus, which this year rebranded itself as the Lion Electric Co. (although it is still offering a diesel model as well as its electric eLion).

Speaking of newer players, another shift in the industry is the increasing number of OEMs. This is evidenced in the Bus & Chassis Manufacturers section of our Fact Book. This year, the new entry is Titan Bus, an Ohio-based Type A school bus manufacturer that combines the experience of several industry veterans.

Another relative newcomer is GreenPower Motor Co., located in Canada as well as California, which is one of the aforementioned manufacturers that is focusing on electric buses.

To confirm my point about the growing field of OEMs, consider this contrast: Our 2018 Fact Book listings include 10 school bus body manufacturers. Ten years ago, only six of those companies were in the market (see our 2008 Fact Book if you have a copy). That’s a big increase in competition for an industry that sells around 40,000 school buses a year.

That number brings me to my next point: Another trend in the market is the ongoing rise in sales. As we report on pg. 34, school bus sales in the U.S. and Canada have grown for six years in a row. The 2017 total, 44,389 school buses sold, was up 8.5% from 2016.

The 2017 total also surpassed the projection that we printed in this space a year ago, which was an estimated 42,100 units to be sold in 2017.

This year’s tally of 44,389 school buses is the highest mark for the industry in more than 10 years. The previous peak was in 2006, when pre-buying ahead of EPA engine emissions standards contributed to a lofty sales total of 47,614 school buses.

The growth of the past six years followed five years of falling sales, bottoming out at 29,060 units in 2011 after several years of severe economic recession.

The market has clearly rebounded and, quite remarkably, has even drawn close to the 2006 peak.

Beyond the soaring sales, we’re also seeing a surge of new technology and other innovations being introduced into the school bus market. That was another key takeaway from the NAPT show.

As one example of innovation, Collins exhibited its new Low-Floor bus, which enables students in wheelchairs to bring themselves aboard by way of a ramp.

As for technological developments, parent notification apps, school bus Wi-Fi, and mobile data terminals (e.g., driver tablets) are a few that are making inroads into the market. We’ll be showcasing new technology in our January issue. Stay tuned.

Subscribe to Our Newsletter

More Management

A close up of a school bus stop arm with a graphic overlay. Text reads "California Districts Adopt Routing Platform."
Managementby Staff and News ReportsJuly 15, 2026

Transfinder Expands California Footprint with Multiple School District Wins

Six California school districts selected the company's routing platform and related transportation technology as Transfinder continues expanding its presence across the state.

Read More →
Promotional thumbnail for The Route podcast featuring School Bus Fleet Editor Amanda Huggett and NSTA Executive Director Curt Macysyn
ManagementJuly 15, 2026

NSTA's Curt Macysyn on Student Transportation History and What's Next

Hear from NSTA's executive director as we discuss student transportation's role in American history, federal regulation, driver recruitment, illegal passing, AI, and what might be next, in this Route interview.

Read More →
Promotional thumbnail for The Route podcast featuring School Bus Fleet Editor Amanda Huggett and NSTA Executive Director Curt Macysyn. The episode, titled "The School Bus and America 250 and Legal Updates," discusses the school bus as an American icon and recent legislative developments affecting student transportation.
Sponsoredby Amanda HuggettJuly 14, 2026

NSTA on 250 Years of America and the Road Ahead for Student Transportation

Curt Macysyn joins The Route to discuss student transportation's role in American history, federal regulation, driver recruitment, illegal passing, AI, and the industry’s future. Sponsored by IC Bus.

Read More →
Ad Loading...
A new Blue Bird school bus is lifted on a heavy-duty Rotary vehicle hoist during an outdoor maintenance equipment demonstration as attendees gather nearby.
Managementby Amanda HuggettJuly 13, 2026

Photo Highlights: Inside the 2026 Michigan Association for Pupil Transportation Conference

Snapshots from the 2026 MAPT conference, where Michigan's school transportation professionals gathered for training, technology updates, awards, networking, and more.

Read More →
Promotional image of Zonar's Bus Suite platform displayed on a desktop monitor, tablet, and smartphone, showcasing dashboards for ridership analytics, route management, GPS tracking, and real-time student transportation operations.
Managementby News/Media ReleaseJuly 10, 2026

Zonar Launches Reimagined Bus Suite Web Portal

Can one platform replace your transportation software stack? Zonar says its new Bus Suite unifies routing, dispatch, field trips, GPS, and parent communication.

Read More →
Three award winners pose with their awards.
Managementby Elora HaynesJuly 9, 2026

Indiana Association Announces 2026 Award Winners

See who earned top honors at the 2026 School Transportation Association of Indiana conference, recognizing excellence in school transportation statewide.

Read More →
Ad Loading...
Graphic announcing an acquisition in the school transportation industry, featuring the Student Transportation of America (STA) and Tremblay's Bus Company logos over a background of parked yellow school buses, with the headline "Acquisition News" and School Bus Fleet branding.
Managementby News/Media ReleaseJuly 8, 2026

Student Transportation of America Acquires Massachusetts Contractor

Tremblay’s Bus Company and its 400-bus fleet joins the STA family of brands as the company grows its presence across the Northeast U.S.

Read More →
Collage of winners receiving awards during the 61st Annual Michigan Association for Pupil Transportation (MAPT) Conference, featuring recipients posing on stage with engraved wooden plaques and MAPT branding.
Managementby Amanda HuggettJuly 7, 2026

Michigan Association Announces 2026 Award Winners

See who earned top honors at the 2026 Michigan Association for Pupil Transportation conference, recognizing excellence in school transportation statewide.

Read More →
Thumbnail for a School Bus Fleet video featuring MAPT Executive Director Katrina Morris standing with her arms open in front of a blurred trade show floor at the 61st Annual Michigan Association for Pupil Transportation (MAPT) Conference. A yellow outline of the state of Michigan and the text "MAPT 61st Annual Conference" appear beside her, with the School Bus Fleet logo in the lower-right corner.
Managementby Amanda HuggettJuly 7, 2026

Inside MAPT 2026: Michigan’s School Transportation Community Connects at Boyne Mountain

Check out highlights from the 2026 MAPT Summer Conference, where over 300 transportation pros gathered for training, networking, awards, and trade show.

Read More →
Ad Loading...
A Durham School Services bus with its stop arm extended.

Summit School Services to Complete Fleetwide Samsara Technology Rollout

The company said outfitting its entire fleet with AI-powered safety and fleet management technology will strengthen student safety and operational efficiency across its local brands.

Read More →