There are a few new faces around Zonar. Last week, the company announced several executive leadership appointments in alignment with its next phase of growth.

Shelby Noakes will transition into the role of chief customer officer, sharpening Zonar’s focus on customer experience, partnership, and long‑term loyalty. Zonar has appointed Rob Consoli as chief revenue officer, Rachel Trindade as chief marketing officer, and Michael Chase as senior vice president of operations.

These changes following the company's merger with GPS Trackit and acquisition of ez enRoute, as the company brings together expanded platforms, teams, and customers under a single strategy.

Executive Leadership Changes

Shelby Noakes will lead Zonar’s customer experience, success, and engagement strategy. As a dedicated advocate for customers, he ensures customer feedback and outcomes directly shape product development, service delivery, and operational priorities. Before Zonar, Noakes held senior leadership roles at GPS Trackit and T-Mobile, where he led IoT and connected device initiatives, and previously served in leadership positions at Wyless and Rogers Communications.

Rob Consoli will oversee Zonar’s revenue and go‑to‑market strategy across direct and partner channels. He brings a customer‑first approach to building long‑term relationships that deliver measurable value for fleets while supporting Zonar’s continued expansion. Consoli has held executive revenue leadership roles at Element, Skuid, Liaison Technologies, I.D. Systems, SAP, and Assembly Software, helping multiple technology companies scale revenue and achieve successful exits across SaaS and enterprise markets.

Rachel Trindade will lead Zonar’s marketing and brand strategy with a focus on customer insight, differentiation, and growth. She brings deep experience translating customer needs into clear positioning and go‑to‑market execution that helps Zonar stand out. Trindade previously served as CMO at FlavorCloud and Extensiv, and held senior marketing leadership roles at Teletrac Navman and HireRight, leading high-growth B2B SaaS organizations through scale, transformation, and integration.

Michael Chase brings extensive experience leading operational scale, platform reliability, and cross‑functional execution. He is focused on building the operational foundation that enables Zonar to innovate quickly while delivering dependable performance at scale. Prior to joining Zonar, he served as COO of Kinard Technologies and held key leadership roles at Edge Networks and Tessco Technologies.

“This team represents where Zonar is headed,” said Charles Kriete, CEO of Zonar. “We are building a company that listens closer, pays attention, moves faster, and partners more closely with customers who are doing critical work every day.”

The Next Evolution of Zonar

Zonar intends to move decisively to optimize collaboration across operations, product, go‑to‑market, and customer experience. The company’s leadership evolution reflects its commitment to creating and driving experiences customers appreciate, including integrating and optimizing AI capabilities and ensuring continued innovation on the new Zonar Ignition platform.

Zonar said it is expanding both its reach and its drive to deliver a more consistent, connected experience across fleet types and market segments.

“Fleet operators are tired of hype," Kriete said. "They want results fast, with a partner who answers the phone and fixes what matters. They want a partner who cares about them long after the ink dries on the contract and who will provide value all the way throughout their journey. While Zonar has always been known as the most customer-obsessed company in our industry, these appointments further heighten how Zonar shows up for customers every day, with more speed, more accountability, more insight, and more follow‑through.”