School bus ad bill passes Ky. House
Sponsor Rep. Terry Mills calls it “a simple bill with the sole intent of generating revenue for local school districts.” But some legislators have raised concerns about safety risks and the potential for school-inappropriate ad content.
FRANKFORT, Ky. — School districts could sell advertising space on the outside of their school buses under a bill that passed the state House on Wednesday.
Sponsor Rep. Terry Mills called HB 30, which passed by a 67-29 vote, “a simple bill with the sole intent of generating revenue for local school districts.”
Rep. Brad Montell, R-Shelbyville, said that the legislation will help school districts that “are strapped for revenue.”
The content of advertising allowed on school buses under HB 30 would be left up to local school boards, with the exception of political or campaign advertising and ads for tobacco, alcohol or sexually oriented businesses, which would be prohibited.
All ads would have to be located below the bus windows, behind the front wheel and then only in areas that would not interfere with the effectiveness of warning equipment and reflectors, according to the bill.
But some legislators have expressed concern that the bill could pose safety risks by creating visual distractions to drivers, or could open the door to advertisements for school-inappropriate products.
“I don’t think [excluding alcohol and tobacco] goes far enough,” Rep. Jim DeCesare said last week. “I think there are a lot of other items out there that we probably don’t want on school buses.”
HB 30 now goes to the Senate for its consideration.
More Safety

NHTSA Releases 10-Year Review of School Transportation Fatal Crashes
The latest federal analysis reinforces the safety of school buses while identifying where school-age pedestrians and other motorists remain most at risk.
Read More →
2026 NASDPTS Survey: Data Shows Further Reduction of Illegal Passing
New data is in! School bus stop-arm passings are down to 38.4 million violations per year, about a 2.3% decrease from last school year.
Read More →
Another School Bus Fatality Reported in Monsey, New York
A 7-year-old girl died after being struck by a school bus in Rockland County, New York while crossing the street. Here's what we know.
Read More →
NSTA Announces 2026 School Bus Driver International Safety Competition Winners
Drivers from across the U.S. and Canada showcased their safety and driving skills, with two defending champions successfully retaining their titles.
Read More →
The Driver Shortage Playbook
Driver shortages are still a major challenge for student transportation fleets, but the real issue has shifted. It’s no longer just about filling seats quickly. It’s about finding safe, reliable drivers who meet performance expectations and want to stay. The Driver Shortage Playbook covers why traditional recruitment tactics are falling short and how school fleets are adapting with smarter hiring, stronger retention strategies and a greater focus on driver quality.
Read More →
Pro-Vision Launches AI-Powered 360° Camera System
The new Birdseye camera delivers real-time AI-based pedestrian and vehicle detections, full visibility around the bus, and telematics integrations.
Read More →
N.Y. & N.J. Coalitions Call for Modernized Transportation for Vulnerable Students
New statewide coalitions in New York and New Jersey are urging lawmakers to expand student transportation options for vulnerable students amid ongoing driver shortages.
Read More →
America Has a School Bus Passing Problem — and Distraction Is Making It Worse
Illegal school bus passing remains a major safety threat as distracted driving rises. This op-ed explores why awareness, enforcement, and stop-arm cameras matter more than ever.
Read More →
School Bus Laws to Watch: New York Delays EV Mandate
Plus, federal lawmakers seek new funding for school bus safety as states weigh stop-arm enforcement, disability protections, and education spending.
Read More →
Operation STEER Brings Emergency Response Training to North Texas
Prosper ISD hosted the third annual training for transportation professionals across 67 districts to learn how to respond to emergencies, such as rollovers and evacuations, and proper use of safety equipment.
Read More →
