School bus ad bill passes Ky. House
Sponsor Rep. Terry Mills calls it “a simple bill with the sole intent of generating revenue for local school districts.” But some legislators have raised concerns about safety risks and the potential for school-inappropriate ad content.
FRANKFORT, Ky. — School districts could sell advertising space on the outside of their school buses under a bill that passed the state House on Wednesday.
Sponsor Rep. Terry Mills called HB 30, which passed by a 67-29 vote, “a simple bill with the sole intent of generating revenue for local school districts.”
Rep. Brad Montell, R-Shelbyville, said that the legislation will help school districts that “are strapped for revenue.”
The content of advertising allowed on school buses under HB 30 would be left up to local school boards, with the exception of political or campaign advertising and ads for tobacco, alcohol or sexually oriented businesses, which would be prohibited.
All ads would have to be located below the bus windows, behind the front wheel and then only in areas that would not interfere with the effectiveness of warning equipment and reflectors, according to the bill.
But some legislators have expressed concern that the bill could pose safety risks by creating visual distractions to drivers, or could open the door to advertisements for school-inappropriate products.
“I don’t think [excluding alcohol and tobacco] goes far enough,” Rep. Jim DeCesare said last week. “I think there are a lot of other items out there that we probably don’t want on school buses.”
HB 30 now goes to the Senate for its consideration.
More Safety

How to Build a Better School Bus Driver Training Program
Is it time to strengthen your driver training? Here’s how to pick the right talent and improve recruitment, retention, and safety. This video is brought to you by IC Bus.
Read More →
Recent School Bus Accidents Leave 2 Dead, 2 Injured
Four school bus crashes in Florida, Illinois, and Georgia highlight risks in transportation lots, at bus stops, and during student loading and unloading.
Read More →
When Every Second Matters, Clarity Keeps Routes Moving
From routine delays to urgent incidents, strong communication practices help drivers, dispatchers, schools, and families respond with confidence.
Read More →
What Happens When a School Bus Catches Fire — and What Can Help
School bus fires are rare but can be devastating. Learn how advances in fire suppression and asset protection help fleets detect fires earlier, reduce damage, and improve safety.
Read More →
Geotab Launches Tool to Help Fleets Investigate Road Incidents
Geotab Investigations combines telematics data, video, documents, and other evidence to help fleets reconstruct incidents, resolve claims, and determine what happened.
Read More →
Texas Sixth Grader Wins 2026 National School Bus Safety Poster Contest
Sai Darshana Yekolu of Moseley Middle School in Prosper, Texas, was named the newest winner for her artwork, bringing the theme of “Safe Rides, Everyday Heroes” to life.
Read More →
Doing More With Less: How Transportation Directors Can Prioritize Safety Amid Budget Uncertainty
With diesel prices soaring and nearly one-third of transportation directors expecting budget cuts, maintaining student safety has never been more challenging. Download this guide to learn how leading districts are prioritizing risk, funding critical safety technology, and building stronger budget cases with data.
Read More →
Walton County Schools Adds Gatekeeper Stop-Arm Enforcement System
The Florida district will deploy Gatekeeper’s updated Student Protector technology, which now incorporates AI to improve video evidence.
Read More →
How To Build a More Secure School Bus Yard During and After Hours
As thefts and overnight security threats continue, school transportation leaders are combining stronger operational practices with AI-enabled surveillance to better protect buses, facilities, and staff.
Read More →
FMCSA Names New Chief Safety Officer: What School Bus Operators Should Know
Steve Dowling is set to lead the federal agency's efforts to advance commercial motor vehicle safety and reduce crashes, fatalities, and injuries on the nation's roadways.
Read More →

