School Bus Dealers on Sales, Service, Inventory, EVs & More [Survey Report]
Rohrer Bus Sales Appoints Nicholas Cole Executive Vice President & General Manager
The new leadership addition at the Pennsylvania-based dealership brings prior automotive knowledge to his new role focused on sales and growth strategies.
August 13, 2025
Cole is a seasoned leader known for transforming businesses and leading innovations across global organizations.
Photo: Rohrer Bus/School Bus Fleet
1 min to read
Collins Bus and Thomas Built Buses dealershipRohrer Bus Sales has appointed Nicholas Cole executive vice president & general manager.
Cole brings over three decades of executive experience in the automotive, transportation, and mobility industries to Rohrer Bus. He will report directly to Skip Rohrer, president.
In this role, Cole will be responsible for integrating the service and parts departments into the dealership and working alongside Skip developing sales strategies to continue dealership growth.
Throughout his career, Cole has held leadership roles with Daimler AG, Avis Budget Group, Local Motors, and United Road. Most recently, he served as senior VP of sales & marketing at United Road. As president of Zipcar International, he was responsible for global operations across Europe, launching innovative B2B mobility-as-a-service solutions. As CEO of Car2go North America, a Daimler AG subsidiary, he built and scaled the first point-to-point car-sharing service in the U.S. and Canada.
Cole holds a B.S. in business administration with a concentration in finance from Miami University in Oxford, Ohio. He is planning a relocation to the Harrisburg, Pennsylvania, area.
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