MENU
SEARCHThe new leadership addition at the Pennsylvania-based dealership brings prior automotive knowledge to his new role focused on sales and growth strategies.
Cole is a seasoned leader known for transforming businesses and leading innovations across global organizations.
Photo: Rohrer Bus/School Bus Fleet
Collins Bus and Thomas Built Buses dealershipRohrer Bus Sales has appointed Nicholas Cole executive vice president & general manager.
Cole brings over three decades of executive experience in the automotive, transportation, and mobility industries to Rohrer Bus. He will report directly to Skip Rohrer, president.
In this role, Cole will be responsible for integrating the service and parts departments into the dealership and working alongside Skip developing sales strategies to continue dealership growth.
Throughout his career, Cole has held leadership roles with Daimler AG, Avis Budget Group, Local Motors, and United Road. Most recently, he served as senior VP of sales & marketing at United Road. As president of Zipcar International, he was responsible for global operations across Europe, launching innovative B2B mobility-as-a-service solutions. As CEO of Car2go North America, a Daimler AG subsidiary, he built and scaled the first point-to-point car-sharing service in the U.S. and Canada.
Cole holds a B.S. in business administration with a concentration in finance from Miami University in Oxford, Ohio. He is planning a relocation to the Harrisburg, Pennsylvania, area.
School bus contractors and alternative transportation providers, your insights are crucial; please help us report on the state of contracting in this survey. Answers close March 31.
Read More →
CalAmp’s updated Here Comes The Bus app introduces enhanced safety controls, streamlined parent onboarding, and expanded features to improve visibility and communication around student transportation.
Read More →
It’s a celebration and a blast from the past in this special anniversary episode of The Route. Take a walk through major industry moments, milestones, and the people who shaped it with some faces you haven’t seen in a while! The Route is sponsored by IC Bus.
Read More →
From Maine bus safety upgrades to stop-arm camera bills, electric bus funding, and an Alabama workforce solution, here’s the latest in school bus legislation across the U.S.
Read More →
Missed any of last month’s industry news? We got you. Reporting from Minneapolis, here’s your quick recap of updates from Waymo's controversy, technology, and safety legislation across the U.S.
Read More →
Ongoing driver shortages nationwide are forcing tough transportation decisions. See how districts are using supplemental transportation to maintain coverage for high-needs students.
Read More →
In school bus tech and vendor updates, check in on news from EverDriven, Gatekeeper, Fleetio, Transfinder, RIDE, and new district partnerships.
Read More →
Check out some of the latest personnel moves from across the school bus industry, including new leadership appointments, various promotions, and major restructuring.
Read More →
School closures are inevitable, but transportation chaos doesn’t have to be. Learn how modern routing technology helps districts model closure scenarios before board votes turn into crises.
Read More →
A cleaner layout, improved organization, and a better reading experience are here. Explore what’s new on schoolbusfleet.com!
Read More →
