WASHINGTON, D.C. — The American School Bus Council (ASBC) has hired Markus Videnieks to coordinate the execution of council priorities and lead various outreach efforts.

The National School Transportation Association, one of the members of ASBC, announced Videnieks’ hiring in its newsletter on Wednesday.

Prior to joining ASBC, Videnieks was a vice president at a large Washington, D.C., government relations firm, focusing on transportation issues and the legislative agendas of nonprofit hospitals and universities.

Videnieks said he was eager to join the ASBC team.

“I have fond memories of riding the bus to and from school as a kid,” he said. “At the time, it was just a place to hang out with friends while getting from point A to point B. But today, I’m really drawn to the environmental, safety and educational benefits of the iconic yellow school bus. … I’m excited to help the industry spread its message.”

NSTA reported that in addition to familiarizing himself with ASBC’s member organizations, Videnieks is working with council members to launch the 2013 Love the Bus program, preparing to staff the ASBC booth at upcoming industry trade shows, and answering questions from bus drivers, parents and other interested parties.

In his free time, Videnieks volunteers as chairman of the board of the Joint Baltic American National Committee.

He can be reached at (866) 955-ASBC.