SchoolBus logo in red and orange
MenuMENU
SearchSEARCH

Iowa testing student detection systems for school buses

A system from Rostra Precision Controls Inc. and a system from National Patent Analytical Systems Inc. are undergoing evaluation for potential installation on school buses in the state to help prevent danger zone injuries and fatalities. The installation of such a system is a goal of the Smile BIG Foundation, which was founded in honor of Justin Bradfield. Bradfield was killed in a 2011 danger zone accident.

by Kelly Roher
April 1, 2013
5 min to read


A pilot program is underway at several Iowa school districts to test two student detection systems following a 2011 fatal danger zone accident.

On Oct. 31, 2011, Justin Bradfield was killed near Janesville, Iowa, when he stepped in front of his school bus to pick up something he’d dropped.

Ad Loading...

Following Justin’s death, a sophomore at Janesville High School began researching sensors that could be installed on a school bus to detect children who are in the danger zone and are not visible to the bus driver.  

The student named her project “The Smile BIG Project” after Justin’s smile. A committee was formed to support and raise money for her project, and the Smile BIG Foundation was also created.   

One of the foundation’s goals is to have school buses in the state equipped with sensors to detect children in blind spots, but Iowa requires that all school bus-related technology or equipment first be tested before it is approved for buses statewide.  

Iowa state pupil transportation director Max Christensen told SBF that for this process, when a product is brought to his office by a vendor, district or group that believes the product will improve the state’s school buses, Christensen will evaluate it and determine if it should be tested. If he believes it should be tested, it’s his responsibility to facilitate the testing period.

“My agency accepts no financial responsibility in running the project, and the vendor/manufacturer must come to the table with a plan to provide the item free of charge to the districts running the project, along with technical assistance on installation and operation,” he explained. “As is the case with the Smile BIG Project, they and the vendors have partnered in providing the technology to three districts where it is being tested. We must have a minimum of five applications of the technology when running the test, and we typically run it for half of a school year.”  

Ad Loading...

Christensen added that since they are working with two vendors that have similar products, there are six applications — three for each vendor — at three different school bus operations.

(Different locations are chosen to obtain more objective and varied evaluations of the products, and piloting them side by side at each location will help in determining any critical differences in the technology.)  

“Assuming the project and evaluation are successful, we would then take immediate steps to approve the use of the technology on all buses in Iowa. If the project is not successful, the pilot technology is removed from the test buses as soon as possible,” Christensen said.  

Janesville Consolidated School District is one of the districts piloting the student detection systems, and Transportation Director Bob Hanson said that the test period will be complete in early June when school is out for the summer. (The other two districts testing the systems are Spencer Community School District and Union Community School District.)

Janesville's Hanson told SBF that during the test period, he will monitor how the systems function and then report the results to Christensen at the conclusion of the pilot program.

Ad Loading...

“I am excited to test the equipment,” he added.

The systems being tested by Janesville Consolidated School District and the other two school systems are the Student Detection System (SDS) from Rostra Precision Controls Inc. and SafeZone from National Patent Analytical Systems Inc.

Mike Douglas, director of OEM sales for the automotive accessories division at Rostra Precision Controls, told SBF that he was intimately involved with the design and engineering of the system, so when the company was approached to participate in the pilot project for the Smile BIG Foundation, he traveled to Iowa to ensure that all questions about the system were addressed.

Rostra’s SDS uses up to 10 sensors around the bus to maximize coverage of the five danger zones around the bus. It becomes active when the bus’ stop sign is extended during a stop. Douglas said there’s a driver display module mounted near the driver that has a bus graphic and red and green indicator LEDs on it.  

“Whenever a child wanders into one of the designated danger zones, the radar sensor will detect the child and alert the driver with an audible and visual alert (a flashing red light),” he explained. “When the danger zone is clear, the display module will show a solid green light. When the stop sign is retracted, the system is inactive except for the front two sensors that stay on a few seconds longer to detect any intrusions while the bus is pulling away.”

Ad Loading...

Douglas also said he’s honored and excited that the Rostra SDS is being evaluated for the Smile BIG Foundation’s project.

National Patent Analytical Systems Inc.’s SafeZone product provides a Doppler radar detector that fits under the school bus and warns the driver if there are kids in the danger zone, according to Mike Udolph, who works in sales for the company. It is sold as a two-, three- or four-zone system.

“When the driver opens the bus' door, it activates the system, and when the driver closes the door, the system remains active for however long the district has decided to make it active — either zero, two, four or six seconds,” Udolph explained. “That doesn’t seem like a lot of time, but a child can move a long distance in two seconds.”

Udolph said the system is adjustable to provide radar protection from 3 to 40 feet.

“We adjust the front sensors so that they're just inside the crossing arm, if there’s a crossing arm on the bus, or about 6 to 7 feet out,” Udolph said. “The [radar] beams will not allow the children to get anywhere near the front tires [of the bus] without being noticed. It won't false alarm if kids are walking on the sidewalk. On either the right or left side of the bus, we recommend 3 to 4 feet. It protects the kids from getting near the rear wheels.”

Ad Loading...

To read more about the Smile BIG Foundation and its goals, visit www.smilebigfoundation.com.

More Safety

Fatal School Bus Accident in New York graphic dated Jan. 29, 2026, showing a close-up of a yellow school bus with cracked-glass overlay and School Bus Fleet logo.
Safetyby StaffFebruary 3, 2026

New York 5-Year-Old Killed by School Bus, Investigation Ongoing

A Rockland County child was struck by their school bus late last week. Here's what we know so far about this and other fatalities and injuries in the area over the years.

Read More →
A red, orange and yellow graphic with anti-pinch door sensor products and text reading "Maine's New Mandate: Anti-Pinch-Sensors & Bus Safety."
Safetyby Elora HaynesJanuary 29, 2026

Prevent School Bus Dragging Incidents: Anti-Pinch Door Sensors and Maine’s New Mandate

As Maine becomes one of the first states to require anti-pinch door sensors on new school buses, manufacturers like Mayser offer a look at how the technology works and why it's a critical fail-safe.

Read More →
SponsoredJanuary 29, 2026

8 Ways To Simplify and Streamline School Bus Fleet Operations

What if your fleet technology actually worked together? Learn eight practical strategies to integrate multiple systems into one platform, unlocking clearer insights, stronger safety standards, and smoother daily operations.

Read More →
Ad Loading...
an illustration of a survey on a mobile phone with a hand on it, and the words Survey Says on it
Safetyby News/Media ReleaseJanuary 28, 2026

Survey: Most Parents Want Automated Enforcement on School Buses

A recent Verra Mobility survey reports that 82% of parents support safety cameras to penalize stop-arm violators and 70% favor automated enforcement in school zones.

Read More →
Image of an extended stop-arm with text reading "School Bus Safety: Funding Provides Bus Upgrades Across Ohio."
Safetyby StaffJanuary 27, 2026

State Grant Program Advances School Bus Safety Upgrades Across Ohio

$10 million in state grants will fund safety upgrades and new features on school buses serving students across the Buckeye State.

Read More →
A white Waymo vehicle waits at a crosswalk as a family crosses.
Safetyby StaffJanuary 26, 2026

Waymo Scrutiny Intensifies as NTSB Launches Investigation

After complications in multiple cities when self-driving taxis failed to stop for school buses, the NTSB joins NHTSA in a probe to determine what's behind the tech and related safety concerns.

Read More →
Ad Loading...
Transportant stop arm camera shown on an orange “new product” graphic with School Bus Fleet branding.
SafetyJanuary 20, 2026

Transportant Debuts First Full-Color Stop Arm Camera for School Buses

Transportant introduced a next-generation stop arm camera designed to improve image quality and reliability for documenting illegal school bus passings.

Read More →
SponsoredJanuary 19, 2026

3 New Ways Fleet Software Pays: ROI opportunities for modern fleet managers

Keeping buses safe, reliable, and on schedule requires more than manual processes. This eBook explores how modern fleet software supports school transportation teams with automated maintenance scheduling, smarter video safety tools, and integrated data systems. Discover practical ways fleets are reducing breakdowns, improving safety, and saving valuable staff time.

Read More →
An image of a student with a backpack walking with text reading "Walking School Bus: Grant Fuels Safer Pedestrian Routes to School in New Mexico."
Safetyby Elora HaynesJanuary 15, 2026

New Mexico District Receives $2.7M Grant to Expand Walking School Bus Programs

See how a federal grant will help Albuquerque Public Schools expand supervised walking routes and improve student safety.

Read More →
Ad Loading...
Illustration showing a school bus with a standard stop arm and a deployed retractable safety barrier extending across the roadway to block passing vehicles.
Safetyby News/Media ReleaseJanuary 13, 2026

Florida Inventor Creates Retractable 10-Foot Stop-Arm

A newly developed school bus safety device introduces a retractable barrier designed to deter illegal passing during student loading and unloading.

Read More →