SchoolBus logo in red and orange
MenuMENU
SearchSEARCH

Graffiti Bus Sends Uplifting Message to Riders

Durham School Services fills bus with words of encouragement for Mental Health Awareness Month.

Graffiti Bus Sends Uplifting Message to Riders

This message provided a spark of inspiration for the creation of the Graffiti Bus.

Photo: Durham School Services

4 min to read



In celebration of Mental Health Awareness Month, Durham School Services’ (DSS) Ames (Iowa) location has introduced a special project started by General Manager Sara J. Knight, called the Graffiti Bus, a bus decorated internally with words of encouragement written by DSS’ team members and Ames Community School District students. All 2,500+ Ames Community School District students will have the opportunity to ride the Graffiti Bus at least once before the end of the school year. 

Durham continues to spread awareness about and support mental health care and services for students through the Graffiti Bus project and its donation of a school bus to its partner West Jefferson Hills School District in Pennsylvania, to transform into a mobile mental health service vehicle. 

Motivation for Caring

Sara J. Knight (right) is general manager for the Ames, Iowa, location of Durham School Services. She's shown here aboard the Graffiti Bus with Russ Fulton, supervisor of safety and training.

Photo: Durham School Services

A series of events and encounters spurred the inspiration behind the Graffiti Bus project. The first was an incident involving a student who used to ride Knight’s bus when she was a school bus driver in 2014. To the surprise of everyone around the student, including Knight, the student committed suicide. This incident had a major impact on Knight, and she asked herself whether she could have helped prevent it by giving the student more encouragement and support. From that point on, Knight knew she wanted to honor him when the right opportunity presented itself.  

Nine years later, that came when Knight found what she had initially thought was typical graffiti on the back seat of one of her school buses, that is, until she read what it said – “Whenever you’re feeling down, remember, you’re one of a kind, literally.” Upon reading this, and another inspiring moment she had when she watched a Jennifer Lopez performance from her documentary where she sang, “if you wanna live your life, live it all the way and don’t you waste it,” and the Graffiti Bus project was born. 

“I immediately felt encouraged by the message [on the back of the seat] and thought, wow, this student left a message of hope for any student that sat there and read it,” she said. “It was like a light bulb went off in me, and it made me think about how we can use words to encourage others. At that time, I started putting messages of hope and encouragement around our break room, hoping to fill my team with positivity, but I knew I wanted to take these thoughts and ideas further."

Ad Loading...

Team Effort Leads to Graffiti Bus' First Ride

The Graffiti Bus is festooned with encouraging messages about dreams, positivity, and thankfulness.

Photo: Durham School Services

The project’s inception officially began in April when Knight presented the idea first to her team, who was very supportive and excited about the project, and then to their partner, Ames Community School District, which supported the project. Upon receiving the school district’s blessing, Knight and her team started working out the routing logistics, and on April 25, 2023, the Graffiti Bus officially started its maiden journey. The team also made it a point not to leave any students out and turned it into an all-inclusive endeavor.

“The purpose is to come together to make a difference in the lives we touch by spreading positivity and filling our students with hope and encouragement,” Knight said. “Besides the Graffiti Bus, we have four special education buses, and those students are unfortunately not able to ride the Graffiti Bus. We made a bunch of graffiti messages for those buses too. It was important that this bus touch every life we transport. By the last day of school, every student we transport will have had an opportunity to experience the Graffiti Bus. If it impacted one person's life, the entire project was worth every effort we put into it. I can have an idea, but without the team’s support, an idea remains just that. They are the sole reason the vision came to life. Team Ames really is the best team ever!"

“We are grateful for our many partnerships that have a positive impact on our students, and the Graffiti Bus through Durham is one shining example,” said Amy DeLashmutt, communications director for Ames Community School District. “Their conscious consideration for the health and well-being of our students, as well as putting in place action steps to create a sense of belonging, is precisely what we mean when we say Ames is amazing. Thank you for taking such good care of our students.”

More Management

Children run toward a stopped yellow school bus on a residential street as a graphic overlay reads “School Bus Fleet Biz Briefs” with the date February 9, 2026, promoting an industry business news roundup.
Managementby Staff and News ReportsFebruary 7, 2026

School Bus Business Briefs: School Grants, New Contracts & Revenue Growth

In school bus tech and vendor updates, check in on news from EverDriven, Gatekeeper, Fleetio, Transfinder, RIDE, and new district partnerships.

Read More →
A red and orange personnel roundup graphic with text reading "Changing Lanes."
Managementby Elora HaynesFebruary 4, 2026

Changing Lanes: EverDriven, ADROIT, DeVivo Companies, School Bus Logistics, Zum, & Dorman

Check out some of the latest personnel moves from across the school bus industry, including new leadership appointments, various promotions, and major restructuring.

Read More →
parked school buses
SponsoredFebruary 3, 2026

From Damage Control to Decision Partner: Transportation's Role in School Closures & Redistricting

School closures are inevitable, but transportation chaos doesn’t have to be. Learn how modern routing technology helps districts model closure scenarios before board votes turn into crises.

Read More →
Ad Loading...
Graphic reading “It’s Launch Day! Behind SBF’s New Website” with a desktop and mobile preview of the redesigned School Bus Fleet website on an orange and cream background.
Managementby StaffFebruary 3, 2026

School Bus Fleet, Refreshed: New Website, New Look, Same Commitment

A cleaner layout, improved organization, and a better reading experience are here. Explore what’s new on schoolbusfleet.com!

Read More →
A red and orange graphic with text reading "Representation Matters in School Transportation Leadership."
ManagementFebruary 3, 2026

Why Representation Matters in Transportation Leadership

A firsthand look at how diverse leadership in school transportation builds trust and drives stronger systems.

Read More →
the contractor of the year award logo on an orange background with confetti
Managementby StaffFebruary 2, 2026

Nominations Open for 2026 Contractor of the Year

We're looking for an amazing school bus contractor executive who embodies dedication, excellence, and innovation. Nominate the greats you know for SBF's 2026 award! Nominations close March 31.

Read More →
Ad Loading...
 the driver hero award logo is on a black background with the School Bus Fleet an AngelTrax logos and text that reads "Calling all heroes behind the wheel."
Sponsoredby StaffFebruary 2, 2026

Honoring Heroes Behind the Wheel: Award Nominations Open

Nominations are now open for the second annual 2026 School Bus Driver Hero Award. Help us honor the drivers who selflessly dedicate themselves to ensuring the safety, well-being, and success of the students they transport every day.

Read More →
two men stand in front of a school bus in tennessee
ManagementJanuary 30, 2026

A New Chapter for Tennessee Pupil Transportation: A Vision Grounded in Service, Partnership, and Purpose

Check in with Tennessee’s new state transportation manager, Josh Hinerman, as he reflects on his journey, path to leadership, and priorities for student-centered transportation.

Read More →
A b2x rewards logo and graphic reading "Read. Learn. Earn."
Managementby StaffJanuary 29, 2026

Bobit Business Media Launches B2X Rewards for School Transportation Professionals

The new program rewards B2B audience readers for engaging with trusted content and suppliers, earning them points toward events, travel, and more.

Read More →
Ad Loading...
SponsoredJanuary 29, 2026

8 Ways To Simplify and Streamline School Bus Fleet Operations

What if your fleet technology actually worked together? Learn eight practical strategies to integrate multiple systems into one platform, unlocking clearer insights, stronger safety standards, and smoother daily operations.

Read More →