Management

Yard Signs Help Iowa District Recruit School Bus Drivers

Thomas McMahon
Posted on October 3, 2017
Dubuque Community Schools ordered 100 of these signs and posted them at schools and around town.
Dubuque Community Schools ordered 100 of these signs and posted them at schools and around town.

DUBUQUE, Iowa — Yard signs aren’t just for real estate agents and political candidates — a school district here is now using them to attract school bus driver applicants.

Terry Pape, garage supervisor for Dubuque Community Schools, got the yard sign idea from another school district at a two-day training seminar that he attended. The Dubuque district decided to give the concept a shot.

Tricia Pitz, the district’s web and print designer, came up with the design for the signs. Large black and yellow letters proclaim “SCHOOL BUS DRIVERS WANTED,” and the district’s phone number and careers web page are displayed next to a school bus icon.

Kris Hall, transportation manager for Dubuque Community Schools, said that the district ordered 100 of the signs from SignsOnTheCheap.com for a total cost of $394.53 (shipping was included as part of a promotion).

Dubuque runs about 70 route buses and was looking to recruit several route drivers as well as substitutes. The district pays its school bus drivers $18.12 per hour after a probationary period.

In August, Dubuque Community Schools began posting the yard signs on school grounds and elsewhere around town. According to Hall, they are having the intended effect.

“The signs are working,” Hall said. “We’re getting candidates.”

Related Topics: driver recruitment/retention, driver shortage, Iowa

Thomas McMahon Executive Editor
Comments ( 1 )
  • Jack

     | about 3 years ago

    Great idea! We started using these in late 2013 and they do get the word out!

More Stories
Article

6 New School Bus Shop Tools

A mobile app that offers engine software updates, vertical rise vehicle lifts, and battery technology that can reduce emergency repairs are some of the latest products designed to boost shop efficiency.

Albin J. Weiler, a longtime school bus driver, wrote "Driven to Learn," which details his experiences and those of his fellow drivers and includes pupil transportation tips. Photo courtesy Ron Humphrey, Windjammer Adventure Publishing
News

Ohio School Bus Driver Publishes Book

“Driven to Learn,” written by Albin J. Weiler, details his experiences and those of his fellow drivers behind the wheel and includes pupil transportation lessons and tips.

The auto-reversing door feature is available on all versions of the Saf-T-Liner C2 (shown here) and allows the front entry doors to reopen automatically if they sense an object or obstruction in the doorway. Photo courtesy Thomas Built Buses
News

Thomas Built Buses Debuts Auto-Reversing Doors

The feature is available on all versions of the school bus manufacturer’s Saf-T-Liner C2 and allows the front entry doors to reopen automatically if they sense an object or obstruction in the doorway.

HopSkipDrive has raised $22 million to expand its operations, which provide customized transportation service to children. The company has also launched its operations in Las Vegas. Photo courtesy HopSkipDrive
News

HopSkipDrive Raises $22M, Expands Operations

The funding will be used to expand HopSkipDrive's operations, which provide customized transportation service to children. The company also launches its service in Las Vegas.

Be the First to Know

Get the latest news and most popular articles from SBF delivered straight to your inbox. Stay on top of the school bus industry and don't miss a thing!

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit Business Media’s Privacy Policy and this outlined level of consent.