SBF 70 years logo
MenuMENU
SearchSEARCH

Spotlight on safety

We in the pupil transportation community are well aware of the superior safety record that our buses, drivers and other staff members maintain year af...

by Frank Di Giacomo, Publisher
June 1, 2009
3 min to read


We in the pupil transportation community are well aware of the superior safety record that our buses, drivers and other staff members maintain year after year. But it’s nice to get a little recognition from people outside of the industry.

I thought about this in late April as I attended a dinner event held in New York by the National Safety Council (NSC). The NSC is a nonprofit organization that’s dedicated to preventing accidental injuries and deaths in all aspects of our lives, from work to the roads to home.

Ad Loading...

For the past 10 years, the NSC has been presenting its annual Green Cross for Safety Medal to a company that “demonstrates a steadfast commitment to improving safety and health in the workplace, its community, and through safety leadership demonstrated by its CEO,” as the organization puts it.

The award has gone out to such distinguished firms as Delta Air Lines, UPS, DuPont, Liberty Mutual Group and Intel Corp.

Putting safety first
This year, the Green Cross for Safety Medal went to none other than FirstGroup, which you may know as the parent company of First Student, the largest school bus contractor in North America.

In addition, FirstGroup America provides transit services, fleet maintenance and intercity bus lines through its other subsidiaries.

The NSC cited FirstGroup’s outstanding safety record and called the company “a trendsetter and an industry leader in safety and health.”

Ad Loading...

Even more impressive, NSC President and CEO Janet Froetscher noted that FirstGroup was the first potential Green Cross recipient to invite the NSC team to spend “two full days examining its records and witnessing its promotion of safety at every level.”

At the dinner event, FirstGroup Chief Executive Sir Moir Lockhead accepted the award, explaining that the phrase “If you cannot do it safely, don’t do it” is more than a motto —“It represents our relentless pursuit of injury prevention,” he said.

The company’s approach includes regular fleet investments, adoption of new technologies and enactment of stringent safety policies and operational procedures.

Worthy of praise
It’s easy enough to get excited about our industry’s successes just by looking at them on paper, but being at an event like this stirs tremendous pride in me.

It was rewarding not only to witness one of our own earn such a high-profile award, but also to see other industry members there to show their support. There were top executives from Collins Bus Corp., IC Bus, Thomas Built Buses, SafeGuard and Child Check-Mate Systems, to name a few.

Ad Loading...

I feel the same sense of pride when I attend the annual awards banquets at the National Association for Pupil Transportation and National School Transportation Association conferences.

At those banquets, we have the pleasure of handing out our own Administrator of the Year and Contractor of the Year awards among the many other honors.

Our industry is full of unsung heroes. They don’t do it for fame and glory, but they all deserve a moment in the spotlight.


Subscribe to Our Newsletter

More Management

Video thumbnail with EverDriven branding and text “Better Routes, Less Stress,” featuring a man in a suit for a School Bus Fleet interview
Sponsoredby Amanda HuggettMarch 31, 2026

Alternative Turns Yellow: EverDriven’s Move Into School Bus Routing

EverDriven is bringing its experience with complex transportation into a new school bus routing support division. In this video, Greg Jackson breaks down what the service offers and why districts need this kind of help now more than ever.

Read More →
Kathy Calkins stands in a parking lot with school buses behind her and the admin of the year award logo next to her
Managementby Amanda HuggettMarch 30, 2026

2026 Administrator of the Year: Kathy Calkins’ Transformational Leadership in Oregon

Three decades after almost walking away from the school bus, studying behavior changed everything for Kathy Calkins. Now, she oversees 181 buses and leads the 225-person team at North Clackamas with intent and purpose.

Read More →
hopskipdrive whitepaper
SponsoredMarch 30, 2026

Boosting K-12 Attendance With Innovative Transportation Solutions

While the yellow school bus remains the backbone of student transit, 75% of administrators identify limited transportation access as a major driver of chronic absenteeism. This guide explores how districts are strengthening their fleets by integrating flexible, supplemental solutions to serve students with the most complex needs. Learn how a multimodal approach can bridge service gaps, restore attendance, and support your most vulnerable populations.

Read More →
Ad Loading...
Students getting off a yellow electric school bus labeled “100% Electric” with Zūm Services branding
Managementby News/Media ReleaseMarch 27, 2026

Zum Shares 2025 Successes

Zūm Services achieved record-setting revenue last year as its AI-powered platform grew to 15 states. These and more measurable wins detailed here.

Read More →
Molly McGee Hewitt stands at a podium on a stage with a screen behind her that says "Driven Together" and the NAPT logo
Managementby Amanda HuggettMarch 26, 2026

Inside NAPT’s Driven Together Campaign

How the association is driving increased awareness and education about the role of the school bus across the country and the shared commitment we have in its success.

Read More →
a photo of a LION school bus with text overlay that reads "LION update: "A company rebuilt"
Managementby Staff and News ReportsMarch 25, 2026

LION Shares Company Update One Year Post-Acquisition

After a turbulent year, the former Lion Electric announces almost 200 employees and over 500 new bus sales with improved uptime from its plant serving Quebec.

Read More →
Ad Loading...
An image of buses lines up with text reading "8 Recruitment & Retention Strategies: Solving the School Bus Driver Shortage."
Managementby Elora HaynesMarch 25, 2026

Solving the School Bus Driver Shortage: 8 Recruitment & Retention Strategies That Work

Driver shortages won’t fix themselves. Here’s how districts can build a culture that drivers trust and never want to leave.

Read More →
zonar system image
SponsoredMarch 24, 2026

12 Ways To Do More Without Blowing Your Fleet’s Budget

Driver shortages and rising costs are straining already stretched school transportation budgets. Learn 12 practical strategies that help school bus fleets be more efficient, control costs, strengthen compliance, and protect student riders…all by using fleet technology that could pay for itself within a year.

Read More →
Conference registration table staffed by Maine School Safety Center team members assisting attendees with check-in at a school safety and transportation event.
Managementby News/Media ReleaseMarch 24, 2026

Highlights from the 2026 Maine School Safety and Transportation Conference

School safety and transportation professionals gathered in Maine to share strategies, training, and best practices aimed at improving emergency preparedness and coordination across schools and bus operations.

Read More →
Ad Loading...
a collage of photos from past SBFX events with an orange overlay and text that says "SBFX applications now open"
Managementby StaffMarch 23, 2026

SBFX 2026 Operator Applications Open: What You Need to Know

Calling all district transportation and contractor leaders: Get away for top-tier networking and education in sunny Scottsdale this September, all at no cost to you. Interested? Here are the details.

Read More →