SBF 70 years logo
MenuMENU
SearchSEARCH

Spotlight on safety

We in the pupil transportation community are well aware of the superior safety record that our buses, drivers and other staff members maintain year af...

by Frank Di Giacomo, Publisher
June 1, 2009
3 min to read


We in the pupil transportation community are well aware of the superior safety record that our buses, drivers and other staff members maintain year after year. But it’s nice to get a little recognition from people outside of the industry.

I thought about this in late April as I attended a dinner event held in New York by the National Safety Council (NSC). The NSC is a nonprofit organization that’s dedicated to preventing accidental injuries and deaths in all aspects of our lives, from work to the roads to home.

Ad Loading...

For the past 10 years, the NSC has been presenting its annual Green Cross for Safety Medal to a company that “demonstrates a steadfast commitment to improving safety and health in the workplace, its community, and through safety leadership demonstrated by its CEO,” as the organization puts it.

The award has gone out to such distinguished firms as Delta Air Lines, UPS, DuPont, Liberty Mutual Group and Intel Corp.

Putting safety first
This year, the Green Cross for Safety Medal went to none other than FirstGroup, which you may know as the parent company of First Student, the largest school bus contractor in North America.

In addition, FirstGroup America provides transit services, fleet maintenance and intercity bus lines through its other subsidiaries.

The NSC cited FirstGroup’s outstanding safety record and called the company “a trendsetter and an industry leader in safety and health.”

Ad Loading...

Even more impressive, NSC President and CEO Janet Froetscher noted that FirstGroup was the first potential Green Cross recipient to invite the NSC team to spend “two full days examining its records and witnessing its promotion of safety at every level.”

At the dinner event, FirstGroup Chief Executive Sir Moir Lockhead accepted the award, explaining that the phrase “If you cannot do it safely, don’t do it” is more than a motto —“It represents our relentless pursuit of injury prevention,” he said.

The company’s approach includes regular fleet investments, adoption of new technologies and enactment of stringent safety policies and operational procedures.

Worthy of praise
It’s easy enough to get excited about our industry’s successes just by looking at them on paper, but being at an event like this stirs tremendous pride in me.

It was rewarding not only to witness one of our own earn such a high-profile award, but also to see other industry members there to show their support. There were top executives from Collins Bus Corp., IC Bus, Thomas Built Buses, SafeGuard and Child Check-Mate Systems, to name a few.

Ad Loading...

I feel the same sense of pride when I attend the annual awards banquets at the National Association for Pupil Transportation and National School Transportation Association conferences.

At those banquets, we have the pleasure of handing out our own Administrator of the Year and Contractor of the Year awards among the many other honors.

Our industry is full of unsung heroes. They don’t do it for fame and glory, but they all deserve a moment in the spotlight.


Subscribe to Our Newsletter

More Management

a photo of a row of school buses parked and text boxes overlaid that read "two new district installs" with the transfinder logo
Managementby News/Media ReleaseMarch 6, 2026

Two Midwest Districts Turn to Transfinder

Two separate school districts in Illinois and Ohio have rolled out Transfinder's Routefinder and Tripfinder solutions, respectively.

Read More →
An orange, white, and red graphic with an image of buses lined up in white/red duotone and text reading "How GPS Helps Buses Stay On-Time."
ManagementMarch 6, 2026

How GPS Tracking Helps School Bus Fleets Improve On-Time Performance Without Adding Routes

Struggling with late buses? GPS data can help fleets cut delays, fix route bottlenecks, and improve on-time performance without adding routes.

Read More →
Black Zonar V4 telematics device shown on an orange background, a rectangular fleet telematics unit with status indicator lights and connection ports used in commercial vehicles to collect operational and emissions data.
Managementby News/Media ReleaseMarch 5, 2026

Zonar Becomes First CARB-Approved OEM Telematics Provider

Zonar received CARB certification allowing fleets with factory-installed V4 telematics devices to automatically submit emissions data for Clean Truck Check compliance.

Read More →
Ad Loading...
professional headshot of kris laseter against a gradient orange background, the pathwise logo, and text that says "leadership update"
Managementby News/Media ReleaseMarch 5, 2026

Pathwise Promotes Kris Laseter to President and COO

As the software company caps a year of record growth, the promotion recognizes Laseter's impact with doubled revenue and two large district partnerships.

Read More →
An orange and yellow graphic with an EverDriven logo and text reading "updated VIP App With Real-Time Student Transportation Tracking."
Managementby News/Media ReleaseMarch 4, 2026

EverDriven Updates VIP App With Real-Time Student Transportation Tracking

The redesigned app gives parents and school districts real-time trip tracking, multilingual access, and improved communication tools.

Read More →
A colorful graphic with 4 portraits and text reading "4 Women to Watch in School Transportation."
Managementby Elora HaynesMarch 4, 2026

4 Women Leading School Transportation Forward

Careers aren’t linear. Neither is progress. These women share what it really takes to lead in school transportation.

Read More →
Ad Loading...
Attendees visit the AMF Bruns vendor booth in the expo hall, examining a wheelchair securement device while speaking with an exhibitor about safety equipment.
Managementby Amanda HuggettMarch 3, 2026

Innovation & Inspiration in Burbank: CASTO 2026 Photo Highlights

Take a peek at key moments and top takeaways from the 58th California state transportation association’s annual conference, from session highlights, snapshots from vendors, and interactive activities.

Read More →
Promo graphic for the 18th National Congress on School Transportation, featuring a conference audience background and text reading “May 4–6, 2029, St. Louis, Missouri,” alongside the NCST logo.
Managementby Staff and News ReportsMarch 3, 2026

NCST Announces 18th Congress Event Dates, New Committees

The National Congress on School Transportation moves to St. Louis in May 2029, convening delegates and industry representatives to discuss updated guidance.

Read More →
school bus driver
SponsoredMarch 2, 2026

7 Key Criteria for Choosing a School Bus Fleet Technology Partner

Download this white paper for clear guidance on evaluating your organization’s needs and selecting a partner who delivers long-term value.

Read More →
Ad Loading...
An orange graphic with text reading "2026 Conference Highlights: SBF On the Scene at CASTO."
Managementby StaffMarch 2, 2026

The Best of CASTO 2026: Key Moments in Video

Take a quick tour of the 58th annual California Association of School Transportation Officials annual conference in this video of just some of the high-energy highlights.

Read More →