SBF 70 years logo
MenuMENU
SearchSEARCH

NAPT News & Views — The School Transportation Marketplace Is Changing, Quickly

With many districts expanding walking distances as a cost-savings measure, it’s time we come to grips with the reality that if no yellow bus is available, someone else will fill the void.

by Mike Martin
August 7, 2017
NAPT News & Views — The School Transportation Marketplace Is Changing, Quickly

Photo courtesy HopSkipDrive

4 min to read


Photo courtesy HopSkipDrive

There’s a lot of creative, innovative thinking going on in the world, a sign of the fast-moving, technology-driven time we live in, which means most of us have to work harder than ever just to keep pace these days.

I discussed this in a previous article (see August 2015 issue, pg. 38), referring to societal trends that are potential “market disrupters” for us professionally, not to be dismissed, but anticipated and contemplated so we can have a role in shaping our future rather than reacting.

I specifically mentioned how the taxicab business was stunned by Uber and similar services that are redefining mobility in many cities, pointing out the direct potential impact to our industry. Chicago and Detroit, for example, have for at least a decade been using taxis to provide transportation for special-needs students.

Well, the story continues to unfold.

Research released recently by University of California Santa Barbara professor Michael Gottfried looked at U.S. Department of Education data from the 2010-11 school year and found that school bus ridership reduces chronic absenteeism by about 2%.

While this gap may seem small, the actual impact could be significant — it is estimated that some 5 million to 7.5 million children in grades K-12 miss a month or more of school every year.

The study should provide food for serious thought in school districts that are considering cutting or reducing bus service as a cost-savings step.

Given this overlay, it should come as no surprise that new thinking is coming to the fore for discussion. The July issue of Reason had an interesting article by Tyler Koteskey called “Uber, But for School Buses.” Koteskey poses the question, “Could ride-sharing become a widespread replacement for traditional modes of school transportation?”

Mike Martin is executive director of NAPT.

He cites Secretary of Education Betsy DeVos’ praise for Denver’s school district providing transportation to underserved students attending public and charter schools. Called “Success Express,” it transports students to schools outside their residential assignments, helping them have more choices in schools to attend.

The article cites an Urban Institute report that found that even in cities with the most educational choice (including Denver), there are gaps in transportation infrastructure that cause programs like Success Express to run into problems coordinating with education and transportation officials, and some school districts are reluctant to let their resources benefit schools of choice. Koteskey points to ride-sharing services as a possible solution for parents.

“Startups like HopSkipDrive in Los Angeles, Zum in San Francisco, and Zemcar in Boston already cater to busy parents who need someone to bring their kids to and from school and other activities,” Koteskey writes. “These companies put a premium on safety and trust, typically hiring drivers who have experience working with kids and subjecting them to extensive background checks.”

Stepping aside from the broader discussion of school choice, what about children who need transportation to their assigned public school but are outside the service area for a yellow school bus? These parents currently have no choice but to carpool, drive children themselves, or let their children walk or ride bicycles to school. I’d bet they would be very receptive to Uber and similar services.

And, with many districts expanding walking distances as a cost-savings measure, it’s time we come to grips with the reality that if no yellow bus is available, someone else will fill the void. Unfortunately, the reality is that we as school transportation leaders don’t usually have much, if any, control over these decisions. Yes, we can make the compelling safety and efficiency arguments. But funding is funding, and when there’s not enough to go around, then alternate solutions are going to arise — especially when it comes to access for school choice.

“The conversation no longer needs to be centered on cities fixing the problem from the top down by buying and operating more school buses,” Koteskey writes. “Why not give families the option to use a portion of their students’ individual education funding to take advantage of market-based transportation alternatives?”

This marketplace conversation should serve as a strong reminder that it is time to become better informed about the alternatives to traditional school transportation and get engaged in the conversation.

Subscribe to Our Newsletter

More Management

a collage of photos from past SBFX events with an orange overlay and text that says "SBFX applications now open"
Managementby StaffMarch 23, 2026

SBFX 2026 Operator Applications Open: What You Need to Know

Calling all district transportation and contractor leaders: Get away for top-tier networking and education in sunny Scottsdale this September, all at no cost to you. Interested? Here are the details.

Read More →
The Route thumbnail with school bus fleet logo
SponsoredMarch 19, 2026

All About Cooperative Purchasing: A Guide for School Transportation Pros

Stop bidding everything and try a simpler way. Here's how cooperative purchasing can streamline purchases while maintaining compliance. Sourcewell breaks down the process in this episode of The Route, sponsored by IC Bus.

Read More →
Yellow school bus on road with “Company Update” graphic and EverDriven logo announcing school bus routing services
Managementby News/Media ReleaseMarch 19, 2026

EverDriven Launches New School Bus Routing Services

The alternative transportation company expands its services to traditional yellow buses with the launch of a new division focused on helping school districts optimize their routes.

Read More →
Ad Loading...
Joshua Roberts of First Student Inc. recognized as a 2026 School Bus Fleet Trailblazers winner, shown in a headshot with the School Bus Fleet Trailblazers award graphic.
Managementby Elora HaynesMarch 18, 2026

2026 Trailblazer: Joshua Roberts of First Student

Roberts, 35, serves as the lead IT application engineer for vehicle electrification at First Student, where he helps shape scalable, real-world EV infrastructure to support student transportation.

Read More →
Quavion Swazer of Puyallup School District recognized as a 2026 School Bus Fleet Trailblazers winner, pictured in a headshot with the Trailblazers award graphic.
Managementby Elora HaynesMarch 18, 2026

2026 Trailblazer: Quavion Swazer of Puyallup School District

Swazer, 29, serves as director of transportation at Puyallup School District, where he champions student wellbeing and inspires the next generation of industry leaders.

Read More →
Katia Dubas of IMMI recognized as a 2026 School Bus Fleet Trailblazers winner, shown in a headshot alongside the Trailblazers award graphic.
Managementby Elora HaynesMarch 18, 2026

2026 Trailblazer: Katia Dubas of IMMI

Dubas, 38, serves as sales manager and safety advocate at IMMI, where she advances school bus occupant protection through industry education, OEM collaboration, and proactive safety policy efforts.

Read More →
Ad Loading...
Eric Kramlick of TransPar Group recognized as a 2026 School Bus Fleet Trailblazers winner, shown in a headshot alongside the Trailblazers award graphic.
Managementby Amanda HuggettMarch 18, 2026

2026 Trailblazer: Eric Kramlick of TransPar

Kramlick, 30, runs operations for TransPar in Hawaii, where he also showed dedication while helping Maui recover from the recent wildfires.

Read More →
Jonquez Moore of Little Elm ISD recognized as a 2026 School Bus Fleet Trailblazers winner, shown in a headshot with the School Bus Fleet Trailblazers award graphic.
Managementby Amanda HuggettMarch 18, 2026

2026 Trailblazer: Jonquez Moore of Little Elm ISD

Moore, 32, grew up around the school bus, leading him to the classroom and eventually inspiring high-performing teams while bringing operations in house (twice).

Read More →
Joshua Baran of Odyssey Charter School recognized as a 2026 School Bus Fleet Trailblazers winner, pictured in a headshot next to the Trailblazers award graphic.
Managementby Elora HaynesMarch 18, 2026

2026 Trailblazer: Joshua Baran of Odyssey Charter School

Baran, 38, serves as transportation supervisor at Odyssey Charter School in Delaware, where he leads daily operations with a focus on safety and professional growth.

Read More →
Ad Loading...
Tyler Maybee of Denver Public Schools recognized as a 2026 School Bus Fleet Trailblazers winner, shown in a headshot with the U.S. Capitol in the background and the Trailblazers award graphic.
Managementby Elora HaynesMarch 18, 2026

2026 Trailblazer: Tyler Maybee of Denver Public Schools

Maybee, 36, leads transportation operations for Denver Public Schools, where he is advancing equity, efficiency, and cross-department collaboration to improve student access.

Read More →