SBF 70 years logo
MenuMENU
SearchSEARCH

First Student Brings FirstServes to Seattle School Bus Attendants

Training provides tools for transportation staff to reduce incidents aboard the school bus and bolster experiences along the route.

First Student school bus

After the FirstServes training, trainees in Seattle participated in a survey. All respondents agreed or strongly agreed that they felt more confident in their ability to respond to student behavior. They gained a better understanding of the challenges students face while being transported to and from school.

Source: Canva, First Student

2 min to read


First Student, a provider of school transportation in North America, has introduced its behavioral training and support system, FirstServes, to Seattle. The program has been shown to reduce incidents on school buses by 27%.

A team of FirstServes experts recently trained school bus attendants from Seattle Public Schools, demonstrating skills and techniques for responding to student behavior. The district sought the training to improve the bus-riding experience. FirstServes aims to help districts meet the needs of all students, including those with intellectual, physical, or emotional disabilities.

Ad Loading...

"We are proud to support Seattle Public Schools and empower their attendants to provide students with a safe, positive ride to school," said First Student Head of Student Services Will McDermott. "FirstServes is proven to reduce behavioral incidents and build confidence for students, transportation staff, caregivers, and schools alike. We look forward to continuing to support educators and transportation staff in Seattle."

Positive Feedback from Seattle Public Schools

After the FirstServes training, trainees in Seattle participated in a survey. All respondents agreed or strongly agreed that they felt more confident in their ability to respond to student behavior. They gained a better understanding of the challenges students face while being transported to and from school.

"Making sure our students are safe is our top priority, and that includes addressing student needs in real time and eliminating both risk and distractions on the bus. That's why this kind of holistic training from FirstServes is important for our drivers and attendants," said Yvonne Carpenter, Seattle Public Schools' transportation field supervisor. "The FirstServes team provided techniques for managing behavior during a route and offered context and explanations for student actions, helping our attendants gain a deeper understanding."

Expansion and Impact of FirstServes

FirstServes was implemented in select school districts across North America during the 2022-23 school year, leading to positive behavioral outcomes. First Student data shows a 27% decrease in behavioral incidents with program implementation compared to the previous school year.

First Student recently announced the expansion of FirstServes, making it available to all school transportation programs, regardless of their school district's transportation contract. The program, developed with top children's hospitals, behavioral psychologists, and education professionals, is designed to empower bus drivers and attendants with the training needed to support students on the bus, respond to behaviors, and de-escalate situations so all children arrive at school ready to learn.

More Management

Thumbnail graphic for a School Bus Fleet video compilation. A yellow electric school bus serves as the background, with speech bubbles containing words such as “Dynamic,” “Green,” “Critical,” “Complex,” “Family,” and “Underfunded.” A red banner reads, “12 Suppliers. 1 Question. Many Answers.” The video explores how industry suppliers describe the current state of the school bus market.
Managementby Amanda HuggettJune 5, 2026

13 Industry Leaders Describe School Transportation in One Word

What word best describes the school bus industry today? We posed that question to over a dozen manufacturers, resulting in a revealing mix of perspectives on the challenges and opportunities ahead.

Read More →
Leadership update graphic announcing executive appointments at Tyler Technologies. Headshots of Ryan O’Connor, named chief transactions officer, and Franklin Williams, named chief AI officer, appear alongside the Tyler Technologies logo and School Bus Fleet branding.
Managementby News/Media ReleaseJune 5, 2026

Tyler Technologies Adds New AI, Transactions Leadership Roles

Two company executives are promoted to newly created C-suite positions to accelerate the company's long-term growth in both artificial intelligence and payments.

Read More →
An orange and white graphic with Pro-Vision and Convoy Technologies logos, and text reading "Pro-Vision Acquires Convoy Technologies."
Managementby News/Media ReleaseJune 4, 2026

Pro-Vision Acquires Convoy Technologies

The deal aims to broaden customer relationships and adds specialized vehicle video capabilities for commercial fleets.

Read More →
Ad Loading...
A Durham School Services bus with two people posing in front of it.

Durham School Services Maintenance Teams Earn Missouri Fleet Excellence Awards

Eight of the contractor’s school bus fleets achieved a distinction few maintenance teams earn during the state’s rigorous annual inspection program.

Read More →
Joe Annotti of TRC Companies speaks at ACT Expo. A text overlay reads, “School Buses as Money Makers?” highlighting discussion about electrification, vehicle-to-grid technology, and new revenue opportunities for school bus fleets.
Managementby Amanda HuggettJune 3, 2026

How Incentives, AI, and Energy Markets Are Reshaping School Transportation

Sit down with Joe Annotti of TRC Companies to talk district grant funding, utility challenges, AI, and why school buses are evolving from transportation assets into energy assets.

Read More →
A lineup of Beacon Mobility school buses with text reading "Behind the Contracting Shift."
Managementby Elora HaynesJune 3, 2026

Inside the Contracting Shift: What School Transportation Operators Are Seeing Now

School transportation contractors weigh in on recent trends, costs, driver shortages, and the rise of multimodal student transportation.

Read More →
Ad Loading...
Jeff Weiss of ExoAir Systems stands beside a roof-mounted electric air conditioning unit at ACT Expo. Text overlay reads “ExoAir: Cool Bus. No Idling.”
Managementby Amanda HuggettJune 2, 2026

The No-Idling School Bus AC System

Take a peek at ExoAir Systems’ battery-powered cooling solution designed to run for up to 10 hours without the engine on, reducing fuel use and improving comfort for drivers and students.

Read More →
Charlotte Argue of Geotab speaks at ACT Expo, gesturing toward a display of telematics and camera technology. Text overlay reads “Geotab: Data Drives Safety.”
Managementby Amanda HuggettJune 2, 2026

Geotab on Three Major Trends in School Transportation

School bus fleets are becoming more proactive than ever. From AI driver alerts to vehicle-to-grid opportunities, Geotab outlines the biggest technology trends transforming school bus operations.

Read More →
Graphic announcing Gatekeeper contract news featuring a yellow school bus driving along a waterfront roadway, with “New Contract Announcements” text and Gatekeeper branding displayed prominently.
Managementby News/Media ReleaseJune 1, 2026

Gatekeeper Lands Major School Bus Deals as Revenue Surges

The video solutions provider announces contracts with Atlanta Public Schools and other fleet operators as it records quarterly revenue growth and expanding subscription business.

Read More →
Ad Loading...
Graphic promoting “Building a Mentorship Program” with two women shaking hands across a desk, highlighting tips and common mentorship mistakes in school transportation.
ManagementJune 1, 2026

Building Leaders Who Last: Creating a Successful Mentorship Program in Student Transportation

Discover five strategies for building an effective mentorship program to strengthen leadership development and support staff retention.

Read More →