Stertil-Koni Honors Nine Distributor Companies for Sales Growth
A record-breaking number of distributor companies under Stertil-Koni have been honored with the Prestigious Aspire Program Award.

Award recipients being honored at the company’s recent annual Distributor Meeting in the Netherlands
Photo: Stertil-Koni/Canva
Heavy-duty bus and truck lift manufacturer Stertil-Koni announced June 6 that nine distributor entities in its North American network have earned the company’s coveted Aspire Program Award for 2022.
The awards, presented recently at Stertil-Koni’s annual distributor meeting held this year in the Netherlands, salute Stertil-Koni distributors that have achieved substantial sales gains on a year-over-year basis, thereby establishing them in a new, heightened level of sales performance.
“It is our honor to recognize the standout sales growth of our Aspire Award recipients and we look forward to expanding Stertil-Koni’s leadership position in the heavy-duty vehicle lifting sector in 2023,” said Stertil-Koni General Manager Scott Steinhardt in a recent press release.
Recipients of this year’s Stertil-Koni Aspire Program Awards are:
Northwest Lift & Equipment (Hillsboro, Oregon).
Midwest Equipment Specialists (McFarland, Wisc.).
CTT Equipment (Midland, Mich.).
Indiana Automotive Equipment (IAE) (Maxwell, Ind.)
Midwest Lift Works (Jordan, Minn.).
Reeder Distributors (Fort Worth, Texas).
Performance Tool (El Paso, Texas).
Hoffman Services, Inc. (Newark, N.J.).
Municipal Maintenance Equipment (MME) (Sacramento, Cali.).
In addition, Hoffman Services, Midwest Lift Works, and Reeder Distributors also were among the top five performers for Stertil-Koni lift sales in 2022; placing second, fourth, and fifth respectively.
Alan Tye & Associates led all Stertil-Koni distributors in 2022 lift sales.
Steinhardt continued: “The key to this success has been an exceptional distributor team – each focusing on their exclusive territory – combined with superior product engineering and an unparalleled dedication to customer care.”
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