SBF 70 years logo
MenuMENU
SearchSEARCH

Providers Spar Over Seattle School Transportation Deal

Seattle Public Schools is prepared to award First Student with a continued contract in Washington, but alternative provider Zum has lodged a protest about the bidding process.

Wes Platt
Wes PlattFormer Executive Editor
Read Wes's Posts
May 10, 2022
Providers Spar Over Seattle School Transportation Deal

The Washington Utilities and Transportation Commission approved a settlement with First Student, including at least $68,000 in penalties.

Photo: First Student

3 min to read


Seattle Public Schools transportation staff are recommending that First Student get a new contract, worth an estimated $40 million, but alternative transportation provider and competing bidder Zum has filed a formal protest.

“SPS staff’s initial recommendation to retain the status quo comes after an evaluation process that has featured seven months of delays since its October 2021 release, an abrupt bid cancellation and reopening, multiple miscalculations in scores, and the revelation of over 600 safety violations against First Student,” according to a news release from Zum.

Ad Loading...

As School Bus Fleetreported last month, First Student and staffers working for the Washington Utilities and Transportation Commission reached a settlement over issues ranging from spotty recordkeeping by a third-party drug test administrator to premature sign-offs of annual reviews before receipt of a motor vehicle report. First Student agreed to a penalty of $188,000, with $68,000 due immediately and the rest suspended – and possibly waived – if the company commits no further critical or acute violations during the next three years.

The UTC soon after approved the settlement agreement without condition, with First Student agreeing to provide quarterly reports to the commission for 18 months.

Scott Gulbransen, senior director of communications for First Student’s parent company, FirstGroup America, told SBF that the company had worked to address those issues and said that First Student was “able to correct most of the issues immediately and, with the UTC’s acceptance of our work, maintained our satisfactory rating – the highest possible.”

Zum took issue with the Seattle contract recommendation, citing concerns with scoring in the bid process.

“We remain optimistic the district will move quickly to correct scoring miscalculations, which omitted the cost of wheelchair-accessible buses and masked nearly $7.5 million in additional costs associated with First Student’s bid, granting them 12 unearned points and a faulty 5-point advantage overall,” according to the Zum release.

Ad Loading...

Said Zum founder and CEO Ritu Narayan: “Zum was founded with the backdrop of my personal experience as a working mother and an immigrant woman, often forced to navigate unlevel playing fields. This is exactly the type of inequity we work every day to eliminate, whereas we believe every student deserves safe and reliable transportation options, and their families deserve to be fully seen, heard, and respected as these decisions are made.”

In a May 4 letter to the Seattle school district, lawyers for First Student responded to Zum, insisting that the company’s protest lacked merit.

“Zum’s protest is based on allegations of arbitrary and capricious conduct on the part of (Seattle Public Schools), but the protest also reflects a misunderstanding of procurement guidelines and the discretion afforded SPS by the terms of the (request for proposal),” the letter stated.

Gulbransen said that First Student remains focused on serving Seattle Public Schools going forward.

“First Student is committed to following and respecting the process set forth by the Seattle Schools,” he said. “Our priorities haven’t changed in Seattle: we’re relentlessly recruiting drivers and providing safe and reliable transportation throughout the area. We remain focused and committed to serving the Seattle Public Schools and its families as we have for 30 years.”

More Management

An orange and white graphic with HopSkipDrive's logo and text reading "Districts Adjusts to Persistent Driver Shortages."
Managementby Elora HaynesAugust 12, 2026

Have School Districts Adapted to Bus Driver Shortages or Simply Accepted Less Service?

According to a recent report from HopSkipDrive, many districts appear to have recalibrated what "normal" transportation service looks like.

Read More →
A blue and white graphic with text reading "The Ripple Effect of a Reliable Ride."
Managementby Elora HaynesAugust 12, 2026

Reliable Transportation Linked to Better Student Outcomes, New EverDriven Study Finds

See why new research suggests transportation consistency improves student outcomes while influencing attendance, funding, IEP compliance, and family trust.

Read More →
A close-up side view of a yellow Switzer-CARTY school bus parked in a bus yard, with the contractor's name displayed on the side panel and additional school buses visible in the background.
Managementby News/Media ReleaseAugust 7, 2026

Switzer-CARTY Enters the U.S. with New Acquisition

The Canadian contractor’s acquisition of Minnesota-based Agnes Corporation marks its first cross-border expansion into the United States and adds 350 vehicles.

Read More →
Ad Loading...
Students wearing backpacks line up to board a yellow school bus, each holding an NFC-enabled student ID card to scan as they enter. The image illustrates student ridership tracking technology that records boarding activity in real time.
Managementby News/Media ReleaseAugust 6, 2026

BusRight Adds New Rider Tracking Technology

Safety Pass is an NFC-based student ridership tracking solution that provides real-time boarding and drop-off data to improve school bus safety and family communication.

Read More →
A red and white image of someone holding a cell phone with text reading "EverDriven Launches RideAware App With Student Ride Visibility."
Managementby Staff and News ReportsAugust 5, 2026

EverDriven Launches RideAware App With Real-Time Student Ride Visibility

The updated platform’s new features improve communication among caregivers, districts, and drivers while streamlining trip updates.

Read More →
Students boarding a school bus with text reading "New Riders, Strong Starts. Help every student feel confident on day one."
Managementby Elora HaynesAugust 5, 2026

How School Transportation Departments Can Help Acclimate New Riders to the Bus

Here's how transportation departments can turn first-day jitters into confidence for students and parents alike.

Read More →
Ad Loading...
Multiple generations of the Kobussen family posing in front of a school bus.
ManagementAugust 3, 2026

Neighbors Helping Neighbors: Nearly 90 Years of Safely Transporting Wisconsin Students

From one farmer's act of service to a fourth-generation family business, Kobussen Buses reflects on nearly 90 years of earning the trust of Wisconsin families.

Read More →
Graphic for School Bus Fleet's "Changing Lanes" July 2026 personnel roundup featuring headshots of six industry professionals: Jamie Smith (AMF Buns), Dan Strock (Pro-Vision), Kyndra Webb (HopSkipDrive Council), Jared Schnader (CALSTART), Alycia Gilde (CALSTART), and Micah Enterz (Kooner Fleet Management Solutions), displayed on an orange geometric background.
Managementby StaffJuly 31, 2026

Changing Lanes: AMF Bruns, Pro-Vision, CALSTART, HopSkipDrive, & Kooner

Check out who's been hired, promoted, and appointed to leadership positions at various school transportation industry suppliers and nonprofits.

Read More →
Promo graphic for the 18th National Congress on School Transportation, featuring a conference audience background and text reading “May 4–6, 2029, St. Louis, Missouri,” alongside the NCST logo.
Managementby Staff and News ReportsJuly 29, 2026

NCST Announces 18th Congress Event Dates, New Committees

The National Congress on School Transportation moves to St. Louis in May 2029, convening delegates and industry representatives to discuss new best practice recommendations. Now, the new committee chairs have been named.

Read More →
Ad Loading...
Two school buses parked in front of the Wings Over the Rockies Air & Space Museum in Denver.
Managementby Amanda HuggettJuly 28, 2026

Key Moments from the 2026 NSTA Annual Meeting in the Mile High City

From federal policy updates and OEM presentations to speed networking and industry awards, see photos and highlights from the contractor association’s summer conference in Denver.

Read More →