SBF 70 years logo
MenuMENU
SearchSEARCH

New student training from School Bus Safety Co.

The company's three new educational courses teach children how to be safe in and around their school buses. They are age-specific for three groups: pre-K to grade 2, grades 3 to 5, and grades 6 and above.

January 28, 2013
2 min to read


CLEVELAND — The School Bus Safety Co. (SBSC) has released three new educational courses to teach children how to be safe in and around their school buses.

In the past seven years, there have been 83 child fatalities — about 12 per year — when the students were outside of their bus in the danger zone. According to SBSC officials, analysis reveals that these fatalities could have been prevented if the children had behaved in a different manner.

Ad Loading...

“School busing is by far the safest form of land transportation, but even one fatality is unacceptable," SBSC President Jeff Cassell said. "If it is your child, the statistics mean nothing. We need to do everything we can to reduce these fatalities from 12 to zero, and it begins with teaching these important safety practices to the children.”

Cassell said that the youngest children, who are three times more likely to be killed, are not necessarily reckless — they’re carefree. The older children sometimes take the bus for granted, he said.

To address these different needs, the new SBSC programs are age-specific for three groups:

• pre-K to grade 2
• grades 3 to 5
• grades 6 and above

The courses also cover emergency evacuation procedures and, for the two older groups, how to identify and prevent bullying on the school bus.

Ad Loading...

Course materials include several videos and a cartoon, group activities and contests, and information to take home to parents, who are asked to reinforce the need to follow the safety procedures.

“As we designed these courses, we made sure we addressed all of the behaviors that led to the 83 fatalities, so that we can prevent future losses," Cassell said. "We’ve employed several different instructional techniques to maintain the children’s interest and ensure they learn what is expected of them.”

The Child Safety Network (CSN), a distributor of child safety information, reviewed the new SBSC courses. The organization subsequently awarded SBSC with its Safe Family Seal of Approval.

“These courses are outstanding; they will help protect our children," said Ward Leber, CEO and founder of CSN. "[SBSC is] the best in class for their extraordinarily effective school bus safety curriculum. Together, CSN and SBSC are making America a safer place for children to live."

For more information on the courses for children, go here.

Ad Loading...

Also see this new editorial from SBSC President Jeff Cassell:

The case for crossing arms

More Management

A red, white, and blue graphic with pictures of Thomas Gray and text reading "Honoring U.S. Veterans: Thomas Gray's Story."
Managementby Elora HaynesMay 4, 2026

What Happens When Battle-Tested Leadership Meets Student Transportation?

See how Thomas Gray brings Marine Corps discipline and logistics expertise to Dayton Public Schools in this article celebrating National Military Appreciation Month.

Read More →
Close-up of fuel pump nozzles at a gas station, representing rising diesel costs and fuel management challenges for school bus fleets.

Diesel Prices Spike: Tips to Cut Fuel Costs with Data and New Geotab Tools

With diesel prices up 46%, new Geotab analysis points to tools that help fleets reduce idling, detect fuel anomalies, and recover hidden fuel costs across operations.

Read More →
School Bus Fleet leadership update graphic featuring Transit Technologies and headshots of Lisa Horkins, Nunu Dueman Yates, Michael Lei, Srithal Bellary, and Cristina Wheless.
Managementby News/Media ReleaseApril 30, 2026

Transit Technologies Announces New Executive Appointments

The Bytecurve and busHive parent company has multiple new faces on its executive team as the company focuses on AI platform growth.

Read More →
photo of a woman seated at a desk talking to a man, looking at a tablet
Managementby News/Media ReleaseApril 29, 2026

IC Bus Introduces ‘My International’ to Connect Fleet Vehicles, Data, and Service

Available on desktop or mobile, the digital ecosystem brings fleet monitoring, service management, vehicle insights, and dealer communication into a single interface.

Read More →
A graphic with an image of a school bus's rear bumper, a Transfinder logo, and text reading "More District Installs Across the U.S."
Managementby StaffApril 29, 2026

More Districts Tap Transfinder for Routing, Tracking, and Communication Tools

See which users in Illinois, New York, Ohio, and Pennsylvania are adopting Transfinder’s routing, tracking, and parent apps.

Read More →
Ad Loading...
Sonim XP5plus 5G rugged mobile radio device on orange background labeled “New Product,” highlighting push-to-talk communication and durability for school bus fleet operations.
ManagementApril 28, 2026

AT&T, Sonim Launch XP5plus 5G LMR Device for School Bus Fleets

The new radio combines durability, push-to-talk, and FirstNet connectivity, offering a cost-effective communication solution for fleets.

Read More →
EverDriven graphic over a mountain landscape highlighting high caregiver trust and Washington State milestone, emphasizing student transportation safety, reliability, and service growth.
Managementby News/Media ReleaseApril 23, 2026

EverDriven Celebrates Milestones in Washington; Caregiver Trust Tops 80%

EverDriven marks 18 years and 17 million miles in the Evergreen state while new data shows 8 in 10 caregivers would recommend its student transportation solution.

Read More →
A woman holds a tablet and waves at children disembarking a school bus.
Managementby StaffApril 21, 2026

Zum Raises $100 Million, Cites ‘Transportation Anxiety Crisis’ in New Research

New funding and national research highlight student transportation challenges as Zum looks to scale its Connected Mobility Experience platform nationwide.

Read More →
Ad Loading...
a line of pro-vision employees stand in front of branded company vans
Managementby News/Media ReleaseApril 21, 2026

Pro-Vision Video Installs Now Backed by MECP-Certified Techs

The certification validates expertise in complex vehicle technology installations, making it the first fleet video solutions provider to achieve the milestone.

Read More →