NEENAH, Wis.  — J.J. Keller & Associates Inc. has made key succession changes to its executive leadership team to support the company’s continued success in safety and regulatory compliance, officials said.

Marne L. Keller-Krikava, the company’s former executive vice president, has succeeded James J. Keller as president and CEO, effective Jan. 1. Keller-Krikava started working at J.J. Keller as a part-time associate when she was 12 years old, and she has held positions of increasing responsibility since joining the company full time in 1990.  

Her career has included key roles in marketing, product development, strategy/business planning and new markets. Keller-Krikava has a master’s degree in leadership and quality and a bachelor’s degree in international relations/business.

“I am deeply honored and excited about this opportunity,” Keller-Krikava said. “J.J. Keller is a great company with an exceptional brand and a strong, seasoned leadership team and associate base. We will build upon the company’s solid foundation, leveraging our core competencies, while continuing to evolve the business.”

Rustin R. Keller assumed the role of executive vice president and chief operating officer, also effective Jan. 1. Keller worked summers for the company beginning at the age of 12, joining J.J. Keller full time in 1999.

His career at J.J. Keller started within the online services division, with the creation of flagship services such as KellerOnline, FleetMentor, and Prospera, and most recently he has led the rapidly expanding business services areas.

Keller has a bachelor’s degree in industrial engineering with a minor in computer science. Prior to joining J.J. Keller, he completed a two-year leadership training program with GE.