IMMI unveils Premier activity seat
The SafeGuard Premier activity seat features both lap-shoulder belts and compartmentalization protection for unbelted passengers.

IMMI has unveiled the SafeGuard Premier activity seat. With SmartFrame technology, Premier not only offers lap-shoulder belt protection for belted passengers, but also provides compartmentalization protection for unbelted passengers per FMVSS 222.
James Johnson, vice president of business development and corporate sales for IMMI, explains how the product evolved. "Since Premier made its debut as the standard seat on the new Greyhound fleet in April of 2009, we've had tremendous interest from school transportation directors to create a model for use in school buses," he explained. "We've made minor modifications to offer school districts what they're asking for — a high-back, reclining seat designed for school buses."
Premier is targeted toward school districts transporting sports teams, bands and other groups requiring activity trips. Johnson says activity buses should be considered top priority for school districts considering belted seating.
"Since 1980, travel on U.S. highways has nearly doubled, yet the highway system has only been expanded by about 3 percent over the same period," Johnson said. "In this new era of heavy traffic on US highways, school buses share roads with more heavy trucks and passenger vehicle traffic. This increases the likelihood of deadly collisions, especially when school buses travel long distances for activities."
Premier features adjustable recline with a contoured back and headrest for sleeping comfort. Adjustable lap-shoulder belts accommodate children as small as 4 years old and 40 pounds, up to large adults.
The Premier activity seat will soon be available with most school bus OEMs.
More Management

Zonar Launches Reimagined Bus Suite Web Portal
Can one platform replace your transportation software stack? Zonar says its new Bus Suite unifies routing, dispatch, field trips, GPS, and parent communication.
Read More →
Indiana Association Announces 2026 Award Winners
See who earned top honors at the 2026 School Transportation Association of Indiana conference, recognizing excellence in school transportation statewide.
Read More →
Student Transportation of America Acquires Massachusetts Contractor
Tremblay’s Bus Company and its 400-bus fleet joins the STA family of brands as the company grows its presence across the Northeast U.S.
Read More →
Michigan Association Announces 2026 Award Winners
See who earned top honors at the 2026 Michigan Association for Pupil Transportation conference, recognizing excellence in school transportation statewide.
Read More →Inside MAPT 2026: Michigan’s School Transportation Community Connects at Boyne Mountain
Check out highlights from the 2026 MAPT Summer Conference, where over 300 transportation pros gathered for training, networking, awards, and trade show.
Read More →
Summit School Services to Complete Fleetwide Samsara Technology Rollout
The company said outfitting its entire fleet with AI-powered safety and fleet management technology will strengthen student safety and operational efficiency across its local brands.
Read More →
Why the School Bus May Be America's Most Overlooked Icon
Every day, millions of students climb aboard. But few realize the yellow school bus has helped transform education, connect communities, and come to symbolize civic responsibility.
Read More →
Why More Drivers Won’t Fix the Shortage
Hiring isn’t enough. Learn how leading fleets are solving driver shortages through smarter retention, training, and culture strategies.
Read More →
SBFX Keynote Announced: Ann Vote to Share Tips on Leadership and Team Culture
Find out who will be providing this year's keynote at SBFX in Scottsdale this September and what else to expect. District and contractor bus operators are invited to apply and attend at no cost!
Read More →The School Bus as an American Icon: Exploring the Past, Present, and Future of the Yellow Bus
As America approaches its 250th anniversary, Blue Bird's Brad Beauchamp explores the history of the yellow school bus, its impact on education, and where student transportation is headed next.
Read More →


