Related: Go Riteway Appoints New VP of Safety
GO Riteway Acquires Wisconsin School Bus, Motorcoach Operator
The Wisconsin-based school bus company buys Lazers Bus Service.

GO Riteway Transportation Group has acquired Wisconsin school bus and motorcoach company Lazers Bus Service. Photo courtesy GO Riteway

GO Riteway Transportation Group has acquired Wisconsin school bus and motorcoach company Lazers Bus Service. Photo courtesy GO Riteway
OAK CREEK, Wis. — GO Riteway Transportation Group has acquired Wisconsin school bus and motorcoach company Lazers Bus Service.
Based in Marshall, Wis., Lazers Bus Service provides school transportation to Marshall Public Schools and motorcoach services to the greater Madison region in south central Wisconsin, according to a news release from GO Riteway. The acquisition of Lazers, including its 29 employees and 33 vehicles, will be made official on Oct. 1.
“We are happy to turn over the reins to GO Riteway,” said Steve Lazers, owner of Lazers Bus Service. “We had choices of who to sell our business to and we feel that GO Riteway is a family company that shares our values. I am also confident that they are strong operators and will treat our employees and customers with the same care we have for the last 52 years.”
Ronald Bast, chairman of GO Riteway, added that the acquisition “provides a key strategic location for the expansion of GO Riteway operations in south central Wisconsin” and that the company plans to retain all Lazers employees.
GO Riteway, headquartered in Oak Creek, Wis., has over 1,600 employees in 25 locations with a fleet of over 1,300 vehicles that includes school buses, motorcoaches, shuttles, limo coaches, executive sedans and vans. The school bus operator took the 19th spot on School Bus Fleet's Top 40 Contractor Fleets of 2019.
As previously reported, in February, the school bus operator acquired Indiana motorcoach company Cardinal Buses Inc. The acquisition included the company’s 120 employees and 50 vehicles — making the GO Riteway/Cardinal Buses operation one of the largest, most diverse fleets in the Midwest, according to GO Riteway.
More Management
How to Build a Better Driver Training Program
Ready to boost up your school bus instructor training? Here’s how to pick the right talent and improve recruitment, retention, and safety.
Read More →
CALSTART and Forth Combine to Form Catalyst Mobility
The new name represents a renewed vision for the nonprofit focused on advancing clean, equitable, and affordable transportation solutions that move people and goods.
Read More →
What Makes a Great School Bus Driver Trainer?
Choosing the right school bus driver trainer takes more than experience. Learn six keys to selecting and developing trainers and evaluating program effectiveness.
Read More →
School Bus Contractors Expand Through New Deals, Acquisitions & Partnerships
STA's Canadian division acquires Ontario-based G&L Stevenson Transport while Durham School Services adds a new district contract in California, First Student adds a New Jersey contract, and Minnesota Coaches acquires Halo Transportation.
Read More →
Logan Bus Company Rolls Out AI Phone System for NYC School Bus Families
A summer pilot found that AI agents could handle most routine calls, freeing up time for customer service staff to focus on emergencies and complex family concerns.
Read More →
From Intent to Impact: What I Learned About Leadership from TAPT
A Texas transportation supervisor shares lessons on self-awareness, accountability, managing stress and building trust — and why investing in leadership development matters at every stage of your career.
Read More →
NAPT Names 2026 Award Recipients, Hall of Fame Inductee
Who earned national recognition for their work in student transportation? This year, NAPT named five recipients of its 2026 awards for service, safety, and leadership, plus its newest Hall of Famer.
Read More →
2026 State of Student Transportation Report
Driver shortages. Rising costs. Growing safety expectations. More data, but not enough time to act on it. The 2026 State of Student Transportation Report reveals what transportation leaders say is putting the most pressure on their operations—and where they’re investing next. See how your priorities compare.
Read More →
How to De-Escalate an Angry Person: 5 Steps for Handling Workplace Conflict
What makes emotions run high, and how should you handle an angry colleague or parent? Follow these steps for staying calm, listening, showing empathy, and resolving conflict.
Read More →
What Readiness Looks Like This School Year
Learn about the challenges shaping the 2026–2027 school year, from persistent driver shortages and budget pressure to technology and readiness gaps. See how school districts are responding and adapting in Zonar’s 2026 Back-to-School Readiness Report.
Read More →


