NORTHVILLE, Mich. — Fras-le has appointed Rodrigo Meirelles to the newly created role of vice president and general manager of its North American and European operations.  

Meirelles will oversee the growth of the friction materials manufacturer’s business in both markets, effective immediately.  

As part of his duties, Meirelles will oversee the production launch of heavy-duty brake linings at Fras-le’s manufacturing facility in Prattville, Ala., later this year. Company officials said it will be the first time in Fras-le’s history that it produces heavy-duty brake lining in the U.S.

Meirelles brings 17 years of diversified global management experience in the commercial vehicle industry to his new role. He last served as commercial director of commercial vehicles for Eaton Corp. in Europe, the Middle East and Africa.

Meirelles also has extensive international experience in the vehicle industry in North America, South America, Europe, Japan, China, India, South Africa and Australia. Fluent in English, Portuguese, Spanish and Italian, Meirelles has experience dealing with customers and suppliers worldwide.  

Fras-le CEO and Director of Investor Relations Daniel Randon said, “We are extremely pleased to have Rodrigo on board. His new position is vital in increasing Fras-le’s global presence, as well as our commitment to the North American market. The experience he brings to the table is invaluable.”  

Meirelles will report directly to Randon. He is based in Michigan, near Fras-le’s North American headquarters. He will divide his time between Fras-le’s operations in the U.S., Germany and Brazil.