ELKHART, Ind. — Vehicle manufacturer Forest River Inc.’s three bus divisions have placed first, second, and third for the first time ever for the month of July as Ford’s top volume pool accounts.
Starcraft Bus, Elkhart Coach, and Glaval Bus finished first, second, and third, respectively.
“As Forest River’s bus divisions continue to gain market share each year, it necessitates an increase in capacity in order keep up with demand,” said Pete Liegl, Forest River’s CEO. “Plans to do so are already in the works and will be completed by year end. We recognize that we couldn’t occupy the top three spots without the incredible support of our dealer base and nearly 800 dedicated bus employees.”
This news comes on the heels of Ford announcing that Starcraft Bus was named Ford’s top volume bus account for the 10th consecutive year. Cindy Sokol of Starcraft Bus was presented the award by John Ruppert, general manager of vehicle sales and marketing, and Dennis Bearden, pool account manager, on June 9 at Ford’s annual pool account meeting in Detroit.
“We are proud of our employees, dealers, and suppliers who are committed to building the best buses in the industry,” said David Wright, president of Starcraft Bus.
Forest River Companies Named Top Accounts for Ford
Starcraft Bus, Elkhart Coach, and Glaval Bus place first, second, and third for the first time ever for the month of July as Ford’s top volume pool accounts.
More Management

Nominations Open for 2026 Contractor of the Year
We're looking for an amazing school bus contractor executive who embodies dedication, excellence, and innovation. Nominate the greats you know for SBF's 2026 award! Nominations close March 31.
Read More →
Honoring Heroes Behind the Wheel: Award Nominations Open
Nominations are now open for the second annual 2026 School Bus Driver Hero Award. Help us honor the drivers who selflessly dedicate themselves to ensuring the safety, well-being, and success of the students they transport every day.
Read More →
A New Chapter for Tennessee Pupil Transportation: A Vision Grounded in Service, Partnership, and Purpose
Check in with Tennessee’s new state transportation manager, Josh Hinerman, as he reflects on his journey, path to leadership, and priorities for student-centered transportation.
Read More →
Bobit Business Media Launches B2X Rewards for School Transportation Professionals
The new program rewards B2B audience readers for engaging with trusted content and suppliers, earning them points toward events, travel, and more.
Read More →
8 Ways To Simplify and Streamline School Bus Fleet Operations
What if your fleet technology actually worked together? Learn eight practical strategies to integrate multiple systems into one platform, unlocking clearer insights, stronger safety standards, and smoother daily operations.
Read More →
NAPT Announces Two New 2026 Regional Directors
NAPT announced the results of its 2026 special election, naming new regional directors for Regions 3 and 6.
Read More →
Building Stronger Partnerships: How School Transportation Can Improve Relationships With School Boards
Strong communication and trust between transportation leaders and school boards are essential to safe, effective operations. Here’s how to build a better partnership.
Read More →
NAPT Releases 2026 Love the Bus Toolkit
Get ready to promote our industry's favorite month of the year! Gear up to recognize Love the Bus Month with these new resources.
Read More →
5 Questions: Inside Micro Bird’s Market Growth
Let’s check in with the Canadian manufacturer with a new U.S. presence! Hear first-hand about Micro Bird’s expansion and the company’s long-term North American vision.
Read More →
School Bus Business Briefs: Tech Updates & Industry Recognition
From software updates to AI video search, major contracts, and global ratings, here’s the latest school bus supplier and OEM news.
Read More →
