MENU
SEARCHThe contractor names Hartman senior director, marketing sales and support, where she will continue developing and executing customer marketing plans and brand strategies, and oversee the creation and production of business proposals for First Student.
CINCINNATI — First Student has named Bobbie Hartman senior director, marketing and sales support.
In her role, Hartman will continue developing and executing customer marketing plans and brand strategies, and oversee the creation and production of business proposals for First Student.
Officials said Hartman has led many First Student initiatives, including the recent redesign of FirstStudentInc.com, the company’s external website, and the development of proposal “microsites”— interactive websites that replace traditional paper proposals for new business.
Additionally, Hartman was integral to the launch of the company’s ZPass, MyFirstPass and Ride-to-School product offerings, and she was a key contributor to the First Student Charter marketing strategy.
“Bobbie’s experience and wealth of knowledge is an asset to the company,” said Roger Moore, senior vice president, commercial development. “She understands the many markets we operate, and her focus on marketing continues to move First Student forward.”
Hartman serves as the marketing chair for the National School Transportation Association. Outside of First Student, she is an adjunct faculty member at Indiana University, teaching and designing courses in marketing and consumer behavior.
Other news related to First Student:
Stop bidding everything and try a simpler way. Here's how cooperative purchasing can streamline purchases while maintaining compliance. Sourcewell breaks down the process in this episode of The Route, sponsored by IC Bus.
Read More →
The alternative transportation company expands its services to traditional yellow buses with the launch of a new division focused on helping school districts optimize their routes.
Read More →
Roberts, 35, serves as the lead IT application engineer for vehicle electrification at First Student, where he helps shape scalable, real-world EV infrastructure to support student transportation.
Read More →
Swazer, 29, serves as director of transportation at Puyallup School District, where he champions student wellbeing and inspires the next generation of industry leaders.
Read More →
Dubas, 38, serves as sales manager and safety advocate at IMMI, where she advances school bus occupant protection through industry education, OEM collaboration, and proactive safety policy efforts.
Read More →
Kramlick, 30, runs operations for TransPar in Hawaii, where he also showed dedication while helping Maui recover from the recent wildfires.
Read More →
Moore, 32, grew up around the school bus, leading him to the classroom and eventually inspiring high-performing teams while bringing operations in house (twice).
Read More →
Baran, 38, serves as transportation supervisor at Odyssey Charter School in Delaware, where he leads daily operations with a focus on safety and professional growth.
Read More →
Maybee, 36, leads transportation operations for Denver Public Schools, where he is advancing equity, efficiency, and cross-department collaboration to improve student access.
Read More →
Higgins, 38, serves as director of industry engagement at TAT (Truckers Against Trafficking), where she equips school transportation professionals with the tools to recognize and report human trafficking.
Read More →
