SBF 70 years logo
MenuMENU
SearchSEARCH

First Student Brings FirstServes to Seattle School Bus Attendants

Training provides tools for transportation staff to reduce incidents aboard the school bus and bolster experiences along the route.

First Student school bus

After the FirstServes training, trainees in Seattle participated in a survey. All respondents agreed or strongly agreed that they felt more confident in their ability to respond to student behavior. They gained a better understanding of the challenges students face while being transported to and from school.

Source: Canva, First Student

2 min to read


First Student, a provider of school transportation in North America, has introduced its behavioral training and support system, FirstServes, to Seattle. The program has been shown to reduce incidents on school buses by 27%.

A team of FirstServes experts recently trained school bus attendants from Seattle Public Schools, demonstrating skills and techniques for responding to student behavior. The district sought the training to improve the bus-riding experience. FirstServes aims to help districts meet the needs of all students, including those with intellectual, physical, or emotional disabilities.

Ad Loading...

"We are proud to support Seattle Public Schools and empower their attendants to provide students with a safe, positive ride to school," said First Student Head of Student Services Will McDermott. "FirstServes is proven to reduce behavioral incidents and build confidence for students, transportation staff, caregivers, and schools alike. We look forward to continuing to support educators and transportation staff in Seattle."

Positive Feedback from Seattle Public Schools

After the FirstServes training, trainees in Seattle participated in a survey. All respondents agreed or strongly agreed that they felt more confident in their ability to respond to student behavior. They gained a better understanding of the challenges students face while being transported to and from school.

"Making sure our students are safe is our top priority, and that includes addressing student needs in real time and eliminating both risk and distractions on the bus. That's why this kind of holistic training from FirstServes is important for our drivers and attendants," said Yvonne Carpenter, Seattle Public Schools' transportation field supervisor. "The FirstServes team provided techniques for managing behavior during a route and offered context and explanations for student actions, helping our attendants gain a deeper understanding."

Expansion and Impact of FirstServes

FirstServes was implemented in select school districts across North America during the 2022-23 school year, leading to positive behavioral outcomes. First Student data shows a 27% decrease in behavioral incidents with program implementation compared to the previous school year.

First Student recently announced the expansion of FirstServes, making it available to all school transportation programs, regardless of their school district's transportation contract. The program, developed with top children's hospitals, behavioral psychologists, and education professionals, is designed to empower bus drivers and attendants with the training needed to support students on the bus, respond to behaviors, and de-escalate situations so all children arrive at school ready to learn.

More Management

A school bus driver wearing a safety vest exchanges a high-five with a smiling young student near the front of a school bus. Sunlight streams through the windows as another adult stands nearby.
Managementby Staff and News ReportsJune 18, 2026

What Happens to a School Bus After Retirement? First Student Has a New Answer

Through a new partnership with Advanced Remarketing Services, proceeds from retired vehicle sales will support Special Olympics and other community-focused organizations while advancing sustainability goals.

Read More →
School Bus Fleet leadership update graphic featuring the School Bus Logistics logo and headshots of three newly hired software data analysts: CJ Merrill, Jake Nulick, and Valorie Ashburn.
Managementby News/Media ReleaseJune 18, 2026

School Bus Logistics Adds 3 Data Analysts, Expands Routing Capabilities

Three new data analysts and a BusRight certification bring an added layer of support to the routing services districts already use.

Read More →
Cover page of an NSTA (National School Transportation Association) whitepaper titled "Outsourcing Student Transportation Services Toolkit: Benefits of Contracting Transportation Services." The design features a blue and gold color scheme with a yellow school bus graphic at the top. The subtitle reads, "Discover the value and benefits of converting to contracted student transportation services, a proven road to cost reduction and service enhancement." Contact information for NSTA appears at the bottom, including the website YellowBuses.org and email address info@yellowbuses.org
SponsoredJune 18, 2026

Outsourcing Student Transportation Services Toolkit

Did you know nearly 40% of school districts utilize a private contractor to serve their transportation needs? Explore why more school leaders are turning to contracted transportation services, and how outsourcing can create meaningful value without sacrificing control. Discover the practical benefits of a transportation services platform that provides flexibility with coordination.

Read More →
Ad Loading...
Illustration of a laptop displaying the EverDriven logo against a blue background, with the text "New AI-Powered Transportation Operations Hub" and the School Bus Fleet logo.
Managementby News/Media ReleaseJune 17, 2026

EverDriven Debuts TripCentral as New District Transportation Portal

The new transportation management hub takes over the district portal to power trip planning, operations, visibility, and intelligence for school district transportation needs.

Read More →
Promotional graphic for School Bus Fleet's "Five Questions" series featuring Craig Beaver of Beaverton School District. The image shows Beaver smiling in an office setting alongside text reading "Five Questions with Craig Beaver." School Bus Fleet logo appears at the bottom.
Managementby Amanda HuggettJune 17, 2026

Lessons Learned from 4 Decades in Transportation: 5 Questions with Craig Beaver

Sit down with longtime transportation leader Craig Beaver moments before he retires, as he reflects on his career leading up to his role at Beaverton School District in Oregon and the secrets to leading great teams.

Read More →
Three people pose in front of a line of school buses.
Managementby Staff and News ReportsJune 16, 2026

BusRight Honors Texas Driver With Inaugural Behind The Wheel Award

Selected from more than 300 nominations, Lawson Crook earned BusRight’s inaugural award for his dedication to students and safety.

Read More →
Ad Loading...
Promotional graphic for The Route podcast by School Bus Fleet. On a bright yellow background with light circular accents, large text reads "4 Decades of Leadership Lessons." Featured guest Craig Beaver of Beaverton School District is shown smiling in a suit and tie on the right side of the image. The School Bus Fleet logo and The Route branding appear at the top left, with sponsorship by IC Bus displayed near the top center.
Sponsoredby Amanda HuggettJune 15, 2026

Craig Beaver’s Final Stop: Lessons from 43 Years in Transportation

After more than four decades in transportation, retiring Beaverton School District director Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next. The Route is sponsored by IC Bus.

Read More →
The Route thumbnail with school bus fleet logo
ManagementJune 15, 2026

What 43 Years in Transportation Taught Craig Beaver About Leadership

After more than four decades in transportation, retiring Beaverton School District admin Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next.

Read More →
Tod Eskra stands on an award stage to accept recognition
Managementby News/Media ReleaseJune 12, 2026

ASTP's Tod Eskra Named an Entrepreneur of the Year

The award from Ernst & Young honors visionary leadership behind one of America's fastest-growing student transportation contracting companies.

Read More →
Ad Loading...
A black and white image of a school bus technician checking diagnostics as part of a graphic with text reading "How Do Today's School Bus Manufacturers Measure Up?"
Managementby StaffJune 10, 2026

Drivers and Technicians: Help Benchmark Today's School Bus Manufacturers

If you've spent time behind the wheel or under the hood, we want to hear your perspective on the buses you know best.

Read More →