SBF 70 years logo
MenuMENU
SearchSEARCH

First Student Brings FirstServes to Seattle School Bus Attendants

Training provides tools for transportation staff to reduce incidents aboard the school bus and bolster experiences along the route.

First Student school bus

After the FirstServes training, trainees in Seattle participated in a survey. All respondents agreed or strongly agreed that they felt more confident in their ability to respond to student behavior. They gained a better understanding of the challenges students face while being transported to and from school.

Source: Canva, First Student

2 min to read


First Student, a provider of school transportation in North America, has introduced its behavioral training and support system, FirstServes, to Seattle. The program has been shown to reduce incidents on school buses by 27%.

A team of FirstServes experts recently trained school bus attendants from Seattle Public Schools, demonstrating skills and techniques for responding to student behavior. The district sought the training to improve the bus-riding experience. FirstServes aims to help districts meet the needs of all students, including those with intellectual, physical, or emotional disabilities.

Ad Loading...

"We are proud to support Seattle Public Schools and empower their attendants to provide students with a safe, positive ride to school," said First Student Head of Student Services Will McDermott. "FirstServes is proven to reduce behavioral incidents and build confidence for students, transportation staff, caregivers, and schools alike. We look forward to continuing to support educators and transportation staff in Seattle."

Positive Feedback from Seattle Public Schools

After the FirstServes training, trainees in Seattle participated in a survey. All respondents agreed or strongly agreed that they felt more confident in their ability to respond to student behavior. They gained a better understanding of the challenges students face while being transported to and from school.

"Making sure our students are safe is our top priority, and that includes addressing student needs in real time and eliminating both risk and distractions on the bus. That's why this kind of holistic training from FirstServes is important for our drivers and attendants," said Yvonne Carpenter, Seattle Public Schools' transportation field supervisor. "The FirstServes team provided techniques for managing behavior during a route and offered context and explanations for student actions, helping our attendants gain a deeper understanding."

Expansion and Impact of FirstServes

FirstServes was implemented in select school districts across North America during the 2022-23 school year, leading to positive behavioral outcomes. First Student data shows a 27% decrease in behavioral incidents with program implementation compared to the previous school year.

First Student recently announced the expansion of FirstServes, making it available to all school transportation programs, regardless of their school district's transportation contract. The program, developed with top children's hospitals, behavioral psychologists, and education professionals, is designed to empower bus drivers and attendants with the training needed to support students on the bus, respond to behaviors, and de-escalate situations so all children arrive at school ready to learn.

More Management

Graphic for School Bus Fleet's "Changing Lanes" July 2026 personnel roundup featuring headshots of six industry professionals: Jamie Smith (AMF Buns), Dan Strock (Pro-Vision), Kyndra Webb (HopSkipDrive Council), Jared Schnader (CALSTART), Alycia Gilde (CALSTART), and Micah Enterz (Kooner Fleet Management Solutions), displayed on an orange geometric background.
Managementby StaffJuly 31, 2026

Changing Lanes: AMF Bruns, Pro-Vision, CALSTART, HopSkipDrive, & Kooner

Check out who's been hired, promoted, and appointed to leadership positions at various school transportation industry suppliers and nonprofits.

Read More →
Promo graphic for the 18th National Congress on School Transportation, featuring a conference audience background and text reading “May 4–6, 2029, St. Louis, Missouri,” alongside the NCST logo.
Managementby Staff and News ReportsJuly 29, 2026

NCST Announces 18th Congress Event Dates, New Committees

The National Congress on School Transportation moves to St. Louis in May 2029, convening delegates and industry representatives to discuss new best practice recommendations. Now, the new committee chairs have been named.

Read More →
Two school buses parked in front of the Wings Over the Rockies Air & Space Museum in Denver.
Managementby Amanda HuggettJuly 28, 2026

Key Moments from the 2026 NSTA Annual Meeting in the Mile High City

From federal policy updates and OEM presentations to speed networking and industry awards, see photos and highlights from the contractor association’s summer conference in Denver.

Read More →
Ad Loading...
A HopSkipDrive caregiver waits by an open car door in front of a house.
Managementby Elora HaynesJuly 27, 2026

HopSkipDrive Launches Spanish-Language App Update, Plans Additional Language Support

The update aims to improve communication with multilingual families by offering ride tracking, notifications, and support in Spanish, with more languages planned for the 2026-2027 school year.

Read More →
A yellow school bus is parked outside a school beneath a large oak tree with blooming white blossoms, framed by white buildings and a bright blue spring sky.
Managementby Amanda HuggettJuly 27, 2026

Where the Yellow Bus Takes Us: School Bus Fleet's 2026 Photo of the Year Winners

See the winning photos from School Bus Fleet's 2026 Photo of the Year contest, featuring stunning school bus images from across the U.S., from scenic landscapes to everyday moments.

Read More →
Graphic for a School Bus Fleet article titled "Understanding Emotional Intelligence," featuring wooden letter blocks spelling "IEQ" and the subtitle, "Tips for transportation leaders to stay calm in any situation."
Managementby Amanda HuggettJuly 26, 2026

Why Emotional Intelligence Matters in Student Transportation

Learn the five key elements that bus drivers and transportation directors can use to stay calm in any situation.

Read More →
Ad Loading...
Zonar Back to School Readiness Report for 2026
SponsoredJuly 23, 2026

2026 Back-To-School Readiness Report

Staffing gaps, flat budgets, and the distance between “mostly prepared” and ready for the 2026-2027 school year.

Read More →
Collage highlighting recipients of the 2026 National School Transportation Association awards at the Annual Meeting and Convention in Denver
Managementby Amanda HuggettJuly 23, 2026

National School Transportation Association Presents 2026 Award Winners

Twenty-one individuals and contractor companies were recognized for excellence in student transportation at NSTA's annual meeting and convention in Denver.

Read More →
A South Carolina Public Schools school bus lineup with text reading "How To Make Routing Data Persuasive."
Managementby Elora HaynesJuly 21, 2026

School Transportation Data Is Only as Powerful as the Story It Tells

Leaders say turning operational metrics into student-centered narratives can help districts justify investments and improve service.

Read More →
Ad Loading...
Collage highlighting NYAPT's 50th anniversary conference, featuring awards presentations, NYAPT President Marc Medina speaking, packed educational sessions, and the event's "Back to the Future" theme celebrating 50 years of pupil transportation leadership.
Managementby StaffJuly 20, 2026

Photos: NYAPT Celebrates 50 Years at 2026 Conference & Trade Show

See highlights from NYAPT's 50th anniversary conference in Saratoga Springs, featuring educational sessions, awards, a trade show, networking, and more.

Read More →