District runs first ad inside school bus
Allentown, Pa.-based Parkland School District debuted its first ad for a local Allstate agent. The ad, which discourages texting while driving, will run through October.
Debora L. Sigler, a local Allstate agent, is Parkland School District's first advertiser.
ALLENTOWN, Pa. — WFMZ 69 News reports that Parkland School District has started selling advertising inside its school buses for extra revenue.
The district installed the first ad, for Debora L. Sigler, a local Allstate insurance agent, last week. The ad discourages texting while driving.
School officials told the news outlet that the ad will run through October.
To read the full story, click here.
Other news related to ads on school buses:
• Advertising on yellow buses
More Management
BusRight Honors Texas Driver With Inaugural Behind The Wheel Award
Selected from more than 300 nominations, Lawson Crook earned BusRight’s inaugural award for his dedication to students and safety.
Read More →
Craig Beaver’s Final Stop: Lessons from 43 Years in Transportation
After more than four decades in transportation, retiring Beaverton School District director Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next. The Route is sponsored by IC Bus.
Read More →
What 43 Years in Transportation Taught Craig Beaver About Leadership
After more than four decades in transportation, retiring Beaverton School District admin Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next.
Read More →
ASTP's Tod Eskra Named an Entrepreneur of the Year
The award from Ernst & Young honors visionary leadership behind one of America's fastest-growing student transportation contracting companies.
Read More →
Drivers and Technicians: Help Benchmark Today's School Bus Manufacturers
If you've spent time behind the wheel or under the hood, we want to hear your perspective on the buses you know best.
Read More →
13 Industry Leaders Describe School Transportation in One Word
What word best describes the school bus industry today? We posed that question to over a dozen manufacturers, resulting in a revealing mix of perspectives on the challenges and opportunities ahead.
Read More →
Tyler Technologies Adds New AI, Transactions Leadership Roles
Two company executives are promoted to newly created C-suite positions to accelerate the company's long-term growth in both artificial intelligence and payments.
Read More →
Pro-Vision Acquires Convoy Technologies
The deal aims to broaden customer relationships and adds specialized vehicle video capabilities for commercial fleets.
Read More →
Durham School Services Maintenance Teams Earn Missouri Fleet Excellence Awards
Eight of the contractor’s school bus fleets achieved a distinction few maintenance teams earn during the state’s rigorous annual inspection program.
Read More →
How Incentives, AI, and Energy Markets Are Reshaping School Transportation
Sit down with Joe Annotti of TRC Companies to talk district grant funding, utility challenges, AI, and why school buses are evolving from transportation assets into energy assets.
Read More →