SBF 70 years logo
MenuMENU
SearchSEARCH

ASBC encourages the public to ‘Love the Bus’

Students, parents and teachers can recognize and thank their school bus drivers this month as part of the Love the Bus program in a variety of ways, including making Valentine’s cards for the drivers. The program is also an opportunity for the public to learn about the environmental and safety benefits of school bus transportation.

February 2, 2010
ASBC encourages the public to ‘Love the Bus’

During a previous Love the Bus campaign, students at one school district expressed their appreciation for the district's bus drivers by covering a bus with magnetic lips.

2 min to read


WASHINGTON, D.C. — The American School Bus Council (ASBC) is urging students, parents and teachers nationwide to recognize and thank their school bus drivers this month as part of the Love the Bus program.  

The Love the Bus program, founded in 2007 and coordinated by the ASBC, is celebrated on Valentine's Day and throughout February in school districts across the country as a way to raise awareness and appreciation for the hundreds of thousands of school bus drivers who safely transport children to and from school each day.

"School bus drivers play a critical role in the lives and educations of the nation's students, and the Love the Bus program is a fun way for us to recognize their dedication," said Charlie Hood, president of the National Association of State Directors of Pupil Transportation Services. "While nationwide, communities will participate in a variety of activities and events that honor school bus drivers, we also encourage parents and students to simply take the time to say 'thank you' to their drivers during this celebratory month." 

Parents, teachers and children can find out more about the Love the Bus program at www.LoveTheBus.com. They can participate in this year's program by sharing stories about their favorite bus drivers and making interactive Valentine's cards to e-mail or print and give to their bus drivers during the month. Educators can download a toolkit, which provides resources for implementing a Love the Bus program, from the Website.

Pupil transporters can find information on Love the Bus best practices, how to organize Love the Bus activities at their operations and how to alert the media of these activities through the SBF-hosted Web seminar “Driving Success for Love the Bus in 2010.” The event is archived at www.schoolbusfleet.com/webseminar/2010Jan.

Ad Loading...

Love the Bus is also an opportunity for the public to learn more about the safety and environmental benefits of school bus transportation. Throughout February, ASBC and its members will hold a series of local events across the U.S. to educate parents and children about school bus safety.

More Safety

An orange and white graphic with the cover of HopSkipDrive's 2025 Safety Report and text reading "Seventh Annual Safety Report."
Safetyby StaffMarch 18, 2026

What’s Behind HopSkipDrive’s Near-Perfect Safety Record in 2025?

The alternative transportation provider’s 2025 Safety Report highlights 99.7% incident-free rides, 130 million safe miles, and more.

Read More →
Buyers Guide and Directory thumbnail
SponsoredMarch 13, 2026

2026 School Bus Fleet Vendor Directory & Buyer's Guide

Searching for the right equipment, technology, or services for your school transportation program? This industry guide brings together manufacturers and suppliers across the entire school bus market, all in one place. Download it to find the partners who can help move your operation forward.

Read More →
Portrait of Michael C. Hout, Ph.D., assistant dean and psychology professor at New Mexico State University, featured in a Child Safety Network leadership announcement graphic.
Safetyby News/Media ReleaseMarch 6, 2026

Child Safety Network Taps Dr. Michael C. Hout to Combat School Bus Stop-Arm Runners

Child Safety Network appointed psychology researcher Michael C. Hout, Ph.D., to lead a study examining why drivers illegally pass stopped school buses.

Read More →
Ad Loading...
The 5th-generation Waymo Driver on the all-electric Jaguar I-PACE.
Safetyby StaffMarch 5, 2026

NTSB Determines Human Error Led to Waymo’s Illegal School Bus Passing

Investigators reported a remote assistance error allowed a Waymo driverless vehicle to illegally pass a stopped school bus in Austin.

Read More →
The side of a school bus with a retracted stop signal.
Safetyby Elora HaynesMarch 4, 2026

National Action Plan Aims to End Illegal School Bus Passings Across the U.S.

See how a new 50-state roadmap outlines 69 strategies for districts, law enforcement, and policymakers to reduce the 39 million illegal school bus passings reported each year.

Read More →
A school bus graphic with text reading "Iowa Student Killed, 14 Injured in Oklahoma Bus Crash."
Safetyby StaffMarch 3, 2026

11-Year-Old Student Dies After Falling Under School Bus

Recently, an Iowa student died after falling under a school bus, while 14 Oklahoma students were injured days later when a semi-truck rear-ended their bus.

Read More →
Ad Loading...
school bus driver
SponsoredMarch 2, 2026

7 Key Criteria for Choosing a School Bus Fleet Technology Partner

Selecting a fleet technology partner can be complex, especially with evolving operational demands and limited resources. This white paper outlines seven key criteria to help school transportation leaders evaluate options and align technology with their needs. It offers a practical framework to support more informed decision-making.

Read More →
Graphic of a yellow school bus above the headline “The Real Cost of Downtime,” with icons illustrating overtime costs, frustrated parents and administrators, repair expenses, and route delays, emphasizing the operational and financial impact of communication failures in school transportation fleets.
SponsoredMarch 2, 2026

The Real Cost of Bus Fleet Downtime

When school bus communication systems fail, the consequences extend far beyond equipment repairs. Downtime can increase safety risks, strain dispatch operations, and erode driver confidence. Explore how proactive radio lifecycle management and managed services are reducing disruptions, supporting driver retention, and delivering predictable budgeting for school transportation fleets.

Read More →
Graphic showing the EverDriven logo and “SafeOps Council Launches” text over an image of a vehicle driving on a curved road, with School Bus Fleet branding in the corner.
Safetyby News/Media ReleaseFebruary 25, 2026

EverDriven Launches New Council to Standardize Safety Across 36 States

EverDriven has launched a new safety council aimed at standardizing and strengthening student transportation practices across all states it operates in.

Read More →
Ad Loading...
a photo of a school bus driving down a suburban street with houses in the background and green grass pictured
Safetyby News/Media ReleaseFebruary 23, 2026

Thomas Built Buses Awards “If You Pass” Safety Campaign Funds to Ga. District

The OEM's three-week campaign during National School Bus Safety Week has awarded nearly $6,000 to Bryan County Schools to support increasing student safety around the bus.

Read More →