A new school-focused brand, Busology Tech was launched July 17 from the former school business within TripSpark.

Busology Tech is a technology and software company dedicated to ensuring that every child across North America has access to education, no matter where they live, through the delivery of safe and reliable transportation technology.

Busology Tech is led by Naomi Schellenberg as its general manager. Schellenberg has a strong foundation in leadership and business operations with more than 20 years of experience in the transportation business, including in school transportation.

Schellenberg has excelled in a number of customer-facing roles, which gave her the opportunity to learn "in the field" directly from customers about the challenges and opportunities the transportation industry faces.

"We are redefining our identity to better reflect our dedicated focus on helping the greater school transportation community reach its goal of running safe and reliable school transportation services," said Schellenberg in a recent news release.

Busology Tech shared its new brand and website.

Busology is dedicated solely to the school transportation community and to ensuring all children across the U.S. and Canada have access to safe and reliable school transportation, whether they attend public or private school, or have special needs.

The organization is focused on enabling school districts and transportation agencies with modern tools that are easy to use, data-rich, and enable superior communication among all stakeholders, including school administrators, parents, and students.

Organizations already working with TripSpark School can expect a seamless transition to the Busology business, and customer service and documentation remains consistent with their existing experience.

Busology Tech is well positioned today and into the future to serve the K-12 school transportation ecosystems.