School Bus Fleet
MenuMENU
SearchSEARCH

This motivational speech left me wanting more

I've never been much of a rah-rah guy. Sure, I occasionally enjoy listening to inspirational stories about people who've overcome incredible odds, but...

by Steve Hirano, Executive Editor
December 1, 1998
3 min to read


I've never been much of a rah-rah guy. Sure, I occasionally enjoy listening to inspirational stories about people who've overcome incredible odds, but I don't seek them out. For example, I've never listened to a Tony Robbins tape and can't switch the TV channel fast enough when John Bradshaw pokes his head into my living room. But I have to confess that I was mesmerized by a "motivational speaker" at the National Association for Pupil Transportation's recent annual conference and trade show in Austin, Texas. I thoroughly enjoyed his performance and would pay to see it again. His name is Charlie Plumb. Sounds like a character from a Beverly Cleary novel, but he's actually a retired U.S. fighter pilot who spent nearly six years as a POW in Vietnam. He was five days away from finishing his tour of duty when his plane was struck by anti-aircraft fire. He ejected and parachuted waist-deep into a rice paddy, where the enemy was waiting for him. After being dragged naked through local villages and then tortured for good measure, Plumb was incarcerated in an eight-by-eight-foot prison cell. For the next five years and nine months, he learned how to survive, mainly by refusing to think of himself as a prisoner of war. He had help. Other POWs delivered inspirational messages through a wire that was snaked through gaps in the prison walls.

Lessons that I've learned
As I sat and listened to this man's extraordinary tale — he created a deck of chiclet-sized playing cards from toilet paper scraps — I wondered what the hundreds of school transportation people in the audience would take away from his presentation. Certainly, Mr. Plumb is a gifted speaker. He is a natural storyteller who could give Will Rogers a run for his money. At the conclusion of his speech, there was no doubt that the audience would rise as one for a standing ovation. But what about his message? How would this crowd benefit from his story? Would they be better served by a seminar on lobbying for stiffer penalties for stop-arm runners? I don't have the answer to these questions. I'd like to think that everyone went back to their respective towns and, inspired by Plumb's presentation, rededicated themselves to their endeavors, both personal and professional. But my guess is that we had mostly forgotten Plumb's incredible story by the following day as our busy schedules took their toll on our physical and mental reserves.

Ad Loading...

Lessons that I've forgotten
In fact, I struggle to recall a single lesson of Plumb's POW experience, except that he encouraged us to be unafraid to move outside of our comfort zones. Oh, he also encouraged us to be grateful for the people in our lives who support us without expecting anything in return, just as he was supported by the soldier who packed his parachute on the day his plane was shot down. I'm confident that the rest of his presentation is stored somewhere in the recesses of my memory. I can still see him pacing the stage, like he was back in his tiny prison cell in Vietnam. But I want to do more than remember; I want to put his advice into action and improve my life. Maybe I'll tape his name next to my computer. It will remind me to occasionally leave my comfort zone and to thank my support personnel for their unflagging support. Failing that, it will at least remind me of Beverly Cleary novels, which is not such a bad thing.

Topics:Management
Subscribe to Our Newsletter

More Management

thumbnail for the route season 2 episode 9 featuring photos of bret brooks and amanda huggett
ManagementSeptember 15, 2026

How to Build a Better Driver Training Program

Ready to boost up your school bus instructor training? Here’s how to pick the right talent and improve recruitment, retention, and safety.

Read More →
Catalyst Mobility: Building Clean Transportation Together
Managementby Alex RomanSeptember 14, 2026

CALSTART and Forth Combine to Form Catalyst Mobility

The new name represents a renewed vision for the nonprofit focused on advancing clean, equitable, and affordable transportation solutions that move people and goods.

Read More →
School bus driver training graphic featuring a group gathered around a yellow school bus, with text reading, “Tips for Selecting Superb School Bus Driver Instructors.”
Managementby Amanda HuggettSeptember 14, 2026

What Makes a Great School Bus Driver Trainer?

Choosing the right school bus driver trainer takes more than experience. Learn six keys to selecting and developing trainers and evaluating program effectiveness.

Read More →
Ad Loading...
Compton Unified School District transportation staff stand between two yellow school buses, including a small bus and a full-size conventional bus.
Managementby Staff and News ReportsSeptember 11, 2026

School Bus Contractors Expand Through New Deals, Acquisitions & Partnerships

STA's Canadian division acquires Ontario-based G&L Stevenson Transport; Durham School Services adds a new district in California; First Student expands in New Jersey; and Minnesota Coaches rebrands and acquires Halo Transportation.

Read More →
A line up of school buses with one out front of the group.
Managementby Elora HaynesSeptember 7, 2026

Logan Bus Company Rolls Out AI Phone System for NYC School Bus Families

A summer pilot found that AI agents could handle most routine calls, freeing up time for customer service staff to focus on emergencies and complex family concerns.

Read More →
Graphic that reads “What I Learned About Leadership” over photos of school transportation professionals participating in discussions and networking at the TAPT leadership event.
ManagementSeptember 4, 2026

From Intent to Impact: What I Learned About Leadership from TAPT

A Texas transportation supervisor shares lessons on self-awareness, accountability, managing stress and building trust — and why investing in leadership development matters at every stage of your career.

Read More →
Ad Loading...
Graphic announcing the 2026 NAPT Award Winners, featuring the National Association for Pupil Transportation logo on a blue background with gold stars.
Managementby News/Media ReleaseSeptember 3, 2026

NAPT Names 2026 Award Recipients, Hall of Fame Inductee

Who earned national recognition for their work in student transportation? This year, NAPT named five recipients of its 2026 awards for service, safety, and leadership, plus its newest Hall of Famer.

Read More →
Zonar Cover for White Paper Survey Results for 2026 State of Student Transportation
SponsoredSeptember 2, 2026

2026 State of Student Transportation Report

Driver shortages. Rising costs. Growing safety expectations. More data, but not enough time to act on it. The 2026 State of Student Transportation Report reveals what transportation leaders say is putting the most pressure on their operations—and where they’re investing next. See how your priorities compare.

Read More →
Graphic reading “Managing Others’ Anger: Keeping Your Cool When Tempers Are High,” alongside a red balloon with an angry face against a stormy background.
Managementby Amanda HuggettSeptember 1, 2026

How to De-Escalate an Angry Person: 5 Steps for Handling Workplace Conflict

What makes emotions run high, and how should you handle an angry colleague or parent? Follow these steps for staying calm, listening, showing empathy, and resolving conflict.

Read More →
Ad Loading...
Image of happy school children exiting their school bus
SponsoredSeptember 1, 2026

What Readiness Looks Like This School Year

Learn about the challenges shaping the 2026–2027 school year, from persistent driver shortages and budget pressure to technology and readiness gaps. See how school districts are responding and adapting in Zonar’s 2026 Back-to-School Readiness Report.

Read More →