Spreading goodwill, good news
As we at SCHOOL BUS FLEET search the Web each day to see what the nation’s media outlets have to report about school buses, the articles on “ba...
As we at SCHOOL BUS FLEET search the Web each day to see what the nation’s media outlets have to report about school buses, the articles on “bad news” usually outnumbers those on “good news”:
“Two in car killed in crash with bus.”
“Teen charged in school bus stop shooting.”
“Kindergartner left on bus for three hours.”
And so on.
Of course, those of us involved in the pupil transportation industry know that there’s far more good happening than there is bad. On a typical school day, more than 25 million children across the U.S. are safely shuttled to and from school without incident. Behind the wheel are hundreds of thousands of drivers who are deeply dedicated to their precious cargo.
The unfortunate reality is that the rare slip-ups and unavoidable encounters tend to attract the most media attention.
That’s why it was refreshing this past holiday season to see an abundance of stories that put the spotlight on good deeds being done by pupil transporters.
Season of giving
Here are some of the uplifting articles we came across:
In Lancaster, Calif., the Antelope Valley Press reported on a school bus driver, DaSchell Brice Chastang, who helped make life easier for one of her passengers and his family.
When he boarded the bus each morning, 12-year-old Roberto Mendoza’s mother had to carry him in his wheelchair down the steps in front of their home. Chastang spearheaded a drive to raise money for and build a ramp that Roberto could use in his wheelchair.
In Indiana, the Bluffton News-Banner wrote about a school bus driver, Marie Masterson, who made more than 80 twin bed-size quilts to give to her passengers, co-workers, friends and family.
The idea came to Masterson last summer, and although she had no experience in quilt construction, she learned to use her late grandmother’s sewing machine and got to work.
In Ohio, the Springfield News-Sun did a story on staff members of the local school district’s transportation department who are donating their time and money to buy coats for passengers who need them.
When bus drivers notice children not wearing a coat in the cold, they contact school principals to find out whether the children are in need. The group has raised thousands of dollars through potlucks, garage sales and other fundraisers.
Don’t be shy
If there’s something positive happening at your school bus operation that you think the public would like to know about, contact your local news station or paper. They just might give your good news the coverage it deserves.
Your community should be glad to hear about it, and your staff will surely be grateful for the recognition.
While you’re at it, don’t forget to pass these stories along to us as well. We do report all kinds of news — good, bad, neutral — in order to stay balanced. But we take considerable pleasure in spreading the industry’s successes.
Transporting students safely would seem to be enough of an accomplishment. Some people just go above and beyond the call of duty.
More Management

What Happens to a School Bus After Retirement? First Student Has a New Answer
Through a new partnership with Advanced Remarketing Services, proceeds from retired vehicle sales will support Special Olympics and other community-focused organizations while advancing sustainability goals.
Read More →
School Bus Logistics Adds 3 Data Analysts, Expands Routing Capabilities
Three new data analysts and a BusRight certification bring an added layer of support to the routing services districts already use.
Read More →
Outsourcing Student Transportation Services Toolkit
Did you know nearly 40% of school districts utilize a private contractor to serve their transportation needs? Explore why more school leaders are turning to contracted transportation services, and how outsourcing can create meaningful value without sacrificing control. Discover the practical benefits of a transportation services platform that provides flexibility with coordination.
Read More →
EverDriven Debuts TripCentral as New District Transportation Portal
The new transportation management hub takes over the district portal to power trip planning, operations, visibility, and intelligence for school district transportation needs.
Read More →
Lessons Learned from 4 Decades in Transportation: 5 Questions with Craig Beaver
Sit down with longtime transportation leader Craig Beaver moments before he retires, as he reflects on his career leading up to his role at Beaverton School District in Oregon and the secrets to leading great teams.
Read More →
BusRight Honors Texas Driver With Inaugural Behind The Wheel Award
Selected from more than 300 nominations, Lawson Crook earned BusRight’s inaugural award for his dedication to students and safety.
Read More →Craig Beaver’s Final Stop: Lessons from 43 Years in Transportation
After more than four decades in transportation, retiring Beaverton School District director Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next. The Route is sponsored by IC Bus.
Read More →What 43 Years in Transportation Taught Craig Beaver About Leadership
After more than four decades in transportation, retiring Beaverton School District admin Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next.
Read More →
ASTP's Tod Eskra Named an Entrepreneur of the Year
The award from Ernst & Young honors visionary leadership behind one of America's fastest-growing student transportation contracting companies.
Read More →
Drivers and Technicians: Help Benchmark Today's School Bus Manufacturers
If you've spent time behind the wheel or under the hood, we want to hear your perspective on the buses you know best.
Read More →



