School Bus Fleet
MenuMENU
SearchSEARCH

Growing up yellow

My son loves buses. And trucks, trains, planes and probably any other massive craft that he’ll encounter. When he hears a siren in the distan...

Thomas McMahon
Thomas McMahonExecutive Editor
July 1, 2009
3 min to read


My son loves buses. And trucks, trains, planes and probably any other massive craft that he’ll encounter.

When he hears a siren in the distance, his 2 ½-year-old face lights up as he gasps, “Fire truck!”

Ad Loading...

When he spots something flying through the sky, his face, again, lights up as he exclaims, “It’s coming! Plane!”

We don’t often see actual school buses in our area, but he has a large toy school bus with monster truck wheels that he enjoys parking in unexpected places, like on the dinner table or in the bathtub.

And my 1-year-old son likes to try to grab and chew on the bus, although he’ll go for pretty much anything that his older brother is playing with.

Cool bus?
The reason I mention this is that it got me thinking about perceptions of the school bus.

I wonder what these little guys will think of the grand yellow vehicle the first time they climb aboard it on their way to school. It’s hard to imagine them not thinking it’s one of the coolest things they’ve ever gotten to do. But there will surely be some feelings of trepidation mixed in with the joy as the bus pulls away from their waving parents.

Ad Loading...

Then I wonder whether my boys will get to a point in their youth when they begin to think the school bus is not cool. Will I need to lecture them on how safe it is, how convenient it is, how it reduces traffic and our own gas consumption? And will they care about any of that?

Up through middle school, I attended small schools that didn’t have bus service — or if they did, if it was very limited. So I didn’t get my first taste of yellow transportation until I started high school.

Initially, it was a great feeling to get on the bus with neighbors and a bunch of kids I didn’t know, all free from the command of our parents. It seemed like anything could happen, and a lot of questionable acts did (not by my doing, I assure you).

But as I got further along in high school and became more “mature,” I realized that the bus was not considered the cool way to get to school. You had to have your own set of wheels, or at least a friend who had his own.

Of course, we teenagers either didn’t know or disregarded the fact that more than half of student deaths in school-travel accidents each year occur with a teenager at the wheel, according to the Transportation Research Board. Only about 2 percent are school bus-related.

Ad Loading...

Losing my edge?
I’ve also been wondering whether my boys will get to an age when they no longer think their old man is cool. I hope not, but it seems inevitable.

So if their dad, by default, is not cool at that point, and if school buses are not cool at that point, and if I’m editor of a school bus magazine … they’ll probably never want to be seen with me in public.

And then, I’ll long for the days when a bus or a truck or a train was something they’d get excited about.

 

Topics:Management
Subscribe to Our Newsletter

More Management

Collage from the 2026 School Bus Fleet Connex event showing attendees posing for a group photo, a presenter speaking onstage, two attendees taking a selfie, and participants meeting one-on-one.
Management•by Staff•September 29, 2026

Inside School Bus Fleet ConneX 2026: Industry Leaders Connect in Scottsdale [Photos]

See highlights from SBFX 2026 in Arizona, where school bus operators and suppliers gathered for meetings, education, networking, awards, and more.

Read More →
Attendees seated at banquet tables during a School Bus Fleet ConneX 2026 event, with a speaker at the podium and SBFX signage onstage.
Management•by Elora Haynes•September 28, 2026

School Transportation’s Biggest Pressures and Opportunities: SBFX Attendees Weigh In

School bus operators point to rising costs, staffing, and vehicle prices as immediate pressures while identifying technology, training, and routing as opportunities for growth.

Read More →
Three Sunrise-branded student transportation vehicles — a black SUV, silver minivan, and white passenger van — parked together in a residential neighborhood.
Management•by News/Media Release•September 25, 2026

STA Acquires Sunrise Transportation

Student Transportation of America expands in Illinois and Connecticut through Sunrise's fleet of nearly 1,000 vehicles.

Read More →
Ad Loading...
EPA DERA funding graphic featuring a yellow school bus beneath a blue sky with the EPA logo and the words “DERA Funding Returns!”
Alternative Fuels•by Amanda Huggett•September 25, 2026

EPA Opens $180M DERA Funding Round for Diesel Upgrades

The 2026 Diesel Emissions Reduction Act program seeks applications from eligible organizations to accelerate the retirement of legacy diesel vehicles.

Read More →
A driver in an orange t-shirt uses a smartphone mounted on a vehicle dashboard to access HopSkipDrive’s app.
Technology•by Elora Haynes•September 24, 2026

HopSkipDrive’s CareEngine Targets the ‘Exceptions’ in Student Transportation

The new platform works alongside districts’ existing transportation management systems to coordinate specialized rides, automate last-minute changes, and turn ride data into operational improvements.

Read More →
Student wearing a backpack stands beside an open passenger vehicle in an EverDriven alternative student transportation image.
Sponsored•by Staff•September 23, 2026

The Right Ride for Every Student: Navigating the New Student Transportation Ecosystem

How should districts blend school buses with small-vehicle transportation and other options? EverDriven CEO Mitch Bowling discusses safety, costs, partnerships, and strategy.

Read More →
Ad Loading...
School Bus Fleet graphic announcing Annette Brown of Wa-Nee Community Schools as the 2026 School Bus Driver Hero, featuring Brown smiling inside a school bus alongside the award and AngelTrax sponsor logos.
Management•Cover Story•by Elora Haynes•September 22, 2026

Annette Brown Always Takes the Extra Time: Meet Our 2026 School Bus Driver Hero

For more than 30 years, the Wa-Nee Community Schools driver has treated students like family, combining safety, compassion, and servant leadership to make a lasting difference on and beyond the school bus.

Read More →
thumbnail for the route season 2 episode 9 featuring photos of bret brooks and amanda huggett
Management•September 15, 2026

How to Build a Better Driver Training Program

Ready to boost up your school bus instructor training? Here’s how to pick the right talent and improve recruitment, retention, and safety.

Read More →
Catalyst Mobility: Building Clean Transportation Together
Management•by Alex Roman•September 14, 2026

CALSTART and Forth Combine to Form Catalyst Mobility

The new name represents a renewed vision for the nonprofit focused on advancing clean, equitable, and affordable transportation solutions that move people and goods.

Read More →
Ad Loading...
School bus driver training graphic featuring a group gathered around a yellow school bus, with text reading, “Tips for Selecting Superb School Bus Driver Instructors.”
Management•by Amanda Huggett•September 14, 2026

What Makes a Great School Bus Driver Trainer?

Choosing the right school bus driver trainer takes more than experience. Learn six keys to selecting and developing trainers and evaluating program effectiveness.

Read More →