SchoolBus logo in red and orange
MenuMENU
SearchSEARCH

Growing up yellow

My son loves buses. And trucks, trains, planes and probably any other massive craft that he’ll encounter. When he hears a siren in the distan...

July 1, 2009
3 min to read


My son loves buses. And trucks, trains, planes and probably any other massive craft that he’ll encounter.

When he hears a siren in the distance, his 2 ½-year-old face lights up as he gasps, “Fire truck!”

Ad Loading...

When he spots something flying through the sky, his face, again, lights up as he exclaims, “It’s coming! Plane!”

We don’t often see actual school buses in our area, but he has a large toy school bus with monster truck wheels that he enjoys parking in unexpected places, like on the dinner table or in the bathtub.

And my 1-year-old son likes to try to grab and chew on the bus, although he’ll go for pretty much anything that his older brother is playing with.

Cool bus?
The reason I mention this is that it got me thinking about perceptions of the school bus.

I wonder what these little guys will think of the grand yellow vehicle the first time they climb aboard it on their way to school. It’s hard to imagine them not thinking it’s one of the coolest things they’ve ever gotten to do. But there will surely be some feelings of trepidation mixed in with the joy as the bus pulls away from their waving parents.

Ad Loading...

Then I wonder whether my boys will get to a point in their youth when they begin to think the school bus is not cool. Will I need to lecture them on how safe it is, how convenient it is, how it reduces traffic and our own gas consumption? And will they care about any of that?

Up through middle school, I attended small schools that didn’t have bus service — or if they did, if it was very limited. So I didn’t get my first taste of yellow transportation until I started high school.

Initially, it was a great feeling to get on the bus with neighbors and a bunch of kids I didn’t know, all free from the command of our parents. It seemed like anything could happen, and a lot of questionable acts did (not by my doing, I assure you).

But as I got further along in high school and became more “mature,” I realized that the bus was not considered the cool way to get to school. You had to have your own set of wheels, or at least a friend who had his own.

Of course, we teenagers either didn’t know or disregarded the fact that more than half of student deaths in school-travel accidents each year occur with a teenager at the wheel, according to the Transportation Research Board. Only about 2 percent are school bus-related.

Ad Loading...

Losing my edge?
I’ve also been wondering whether my boys will get to an age when they no longer think their old man is cool. I hope not, but it seems inevitable.

So if their dad, by default, is not cool at that point, and if school buses are not cool at that point, and if I’m editor of a school bus magazine … they’ll probably never want to be seen with me in public.

And then, I’ll long for the days when a bus or a truck or a train was something they’d get excited about.

 

Topics:Management
Subscribe to Our Newsletter

More Management

Amanda Huggett sits smiling in front of a row of yellow school buses beside a graphic reading “School Bus Fleet Monthly Cheat Sheet: Top News & Updates – January 2026,” promoting an industry news recap video.
Managementby Amanda HuggettFebruary 9, 2026

Safety Stories, State Legislation, OEM Moves & Love the Bus: January 2026 School Bus News Recap

Missed any of last month’s industry news? We got you. Reporting from Minneapolis, here’s your quick recap of updates from Waymo's controversy, technology, and safety legislation across the U.S.

Read More →
school bus driver
SponsoredFebruary 9, 2026

How Supplemental Transportation Helps Close Driver Gaps

Ongoing driver shortages nationwide are forcing tough transportation decisions. See how districts are using supplemental transportation to maintain coverage for high-needs students.

Read More →
Children run toward a stopped yellow school bus on a residential street as a graphic overlay reads “School Bus Fleet Biz Briefs” with the date February 9, 2026, promoting an industry business news roundup.
Managementby Staff and News ReportsFebruary 7, 2026

School Bus Business Briefs: School Grants, New Contracts & Revenue Growth

In school bus tech and vendor updates, check in on news from EverDriven, Gatekeeper, Fleetio, Transfinder, RIDE, and new district partnerships.

Read More →
Ad Loading...
A red and orange personnel roundup graphic with text reading "Changing Lanes."
Managementby Elora HaynesFebruary 4, 2026

Changing Lanes: EverDriven, ADROIT, DeVivo Companies, School Bus Logistics, Zum, & Dorman

Check out some of the latest personnel moves from across the school bus industry, including new leadership appointments, various promotions, and major restructuring.

Read More →
parked school buses
SponsoredFebruary 3, 2026

From Damage Control to Decision Partner: Transportation's Role in School Closures & Redistricting

School closures are inevitable, but transportation chaos doesn’t have to be. Learn how modern routing technology helps districts model closure scenarios before board votes turn into crises.

Read More →
Graphic reading “It’s Launch Day! Behind SBF’s New Website” with a desktop and mobile preview of the redesigned School Bus Fleet website on an orange and cream background.
Managementby StaffFebruary 3, 2026

School Bus Fleet, Refreshed: New Website, New Look, Same Commitment

A cleaner layout, improved organization, and a better reading experience are here. Explore what’s new on schoolbusfleet.com!

Read More →
Ad Loading...
A red and orange graphic with text reading "Representation Matters in School Transportation Leadership."
ManagementFebruary 3, 2026

Why Representation Matters in Transportation Leadership

A firsthand look at how diverse leadership in school transportation builds trust and drives stronger systems.

Read More →
the contractor of the year award logo on an orange background with confetti
Managementby StaffFebruary 2, 2026

Nominations Open for 2026 Contractor of the Year

We're looking for an amazing school bus contractor executive who embodies dedication, excellence, and innovation. Nominate the greats you know for SBF's 2026 award! Nominations close March 31.

Read More →
 the driver hero award logo is on a black background with the School Bus Fleet an AngelTrax logos and text that reads "Calling all heroes behind the wheel."
Sponsoredby StaffFebruary 2, 2026

Honoring Heroes Behind the Wheel: Award Nominations Open

Nominations are now open for the second annual 2026 School Bus Driver Hero Award. Help us honor the drivers who selflessly dedicate themselves to ensuring the safety, well-being, and success of the students they transport every day.

Read More →
Ad Loading...
two men stand in front of a school bus in tennessee
ManagementJanuary 30, 2026

A New Chapter for Tennessee Pupil Transportation: A Vision Grounded in Service, Partnership, and Purpose

Check in with Tennessee’s new state transportation manager, Josh Hinerman, as he reflects on his journey, path to leadership, and priorities for student-centered transportation.

Read More →