SBF 70 years logo
MenuMENU
SearchSEARCH

Growing up yellow

My son loves buses. And trucks, trains, planes and probably any other massive craft that he’ll encounter. When he hears a siren in the distan...

Thomas McMahon
Thomas McMahonExecutive Editor
July 1, 2009
3 min to read


My son loves buses. And trucks, trains, planes and probably any other massive craft that he’ll encounter.

When he hears a siren in the distance, his 2 ½-year-old face lights up as he gasps, “Fire truck!”

Ad Loading...

When he spots something flying through the sky, his face, again, lights up as he exclaims, “It’s coming! Plane!”

We don’t often see actual school buses in our area, but he has a large toy school bus with monster truck wheels that he enjoys parking in unexpected places, like on the dinner table or in the bathtub.

And my 1-year-old son likes to try to grab and chew on the bus, although he’ll go for pretty much anything that his older brother is playing with.

Cool bus?
The reason I mention this is that it got me thinking about perceptions of the school bus.

I wonder what these little guys will think of the grand yellow vehicle the first time they climb aboard it on their way to school. It’s hard to imagine them not thinking it’s one of the coolest things they’ve ever gotten to do. But there will surely be some feelings of trepidation mixed in with the joy as the bus pulls away from their waving parents.

Ad Loading...

Then I wonder whether my boys will get to a point in their youth when they begin to think the school bus is not cool. Will I need to lecture them on how safe it is, how convenient it is, how it reduces traffic and our own gas consumption? And will they care about any of that?

Up through middle school, I attended small schools that didn’t have bus service — or if they did, if it was very limited. So I didn’t get my first taste of yellow transportation until I started high school.

Initially, it was a great feeling to get on the bus with neighbors and a bunch of kids I didn’t know, all free from the command of our parents. It seemed like anything could happen, and a lot of questionable acts did (not by my doing, I assure you).

But as I got further along in high school and became more “mature,” I realized that the bus was not considered the cool way to get to school. You had to have your own set of wheels, or at least a friend who had his own.

Of course, we teenagers either didn’t know or disregarded the fact that more than half of student deaths in school-travel accidents each year occur with a teenager at the wheel, according to the Transportation Research Board. Only about 2 percent are school bus-related.

Ad Loading...

Losing my edge?
I’ve also been wondering whether my boys will get to an age when they no longer think their old man is cool. I hope not, but it seems inevitable.

So if their dad, by default, is not cool at that point, and if school buses are not cool at that point, and if I’m editor of a school bus magazine … they’ll probably never want to be seen with me in public.

And then, I’ll long for the days when a bus or a truck or a train was something they’d get excited about.

 

Topics:Management
Subscribe to Our Newsletter

More Management

An orange and red graphic with an image of a school bus parked at the curb in the background, and text reading "Union Momentum Continues in Alaska, Ontario & New York."
Managementby Staff and News ReportsMarch 12, 2026

School Bus Labor Disputes and Union Organizing Continue Across North America

School bus drivers and monitors in New York joined Teamsters, while others in Alaska and Ontario face ongoing strikes over wages and contracts.

Read More →
Headshots of Shelby Noakes, Rob Consoli, Rachel Trindade, and Michael Chase featured in a Zonar leadership update graphic from School Bus Fleet.
Managementby News/Media ReleaseMarch 11, 2026

Zonar Announces New Executive Leadership Appointments

After a recent merger and another acquisition, Zonar looks to the future with its four new executive team leads.

Read More →
Graphic promoting Kajeet Connected Communities, a program offering managed internet connectivity solutions for schools, libraries and nonprofits to support digital access initiatives.
Managementby News/Media ReleaseMarch 11, 2026

Kajeet Launches Low-Cost Internet Program for Schools and Buses

In the wake of federal funding cuts to the e-rate program and on-board WiFi, Kajeet offers a new option for Internet connectivity where it matters most for students.

Read More →
Ad Loading...
Graphic announcing Forest River Bus & Van’s 2025 Top Dealer awards alongside a plaque recognizing The Bus Center as a Top 4 Dealer of the Year for sales performance and customer service.
Managementby News/Media ReleaseMarch 10, 2026

The Bus Center Named a 2025 Top 4 Forest River Dealer

The Bus Center was named a Top 4 Dealer for Forest River Bus & Van for 2025, marking its second consecutive year receiving recognition from the manufacturer.

Read More →
Model 1 Commercial Vehicles facility in Elgin, Illinois with a lineup of commercial vans and shuttle buses parked outside the dealership and service center supporting fleet customers in the Chicago area.
Managementby News/Media ReleaseMarch 9, 2026

Model1 Opens New Illinois Location, Joins Sourcewell

The dealership's new Elgin location will serve commercial fleets across the Chicago area.

Read More →
a photo of a row of school buses parked and text boxes overlaid that read "two new district installs" with the transfinder logo
Managementby News/Media ReleaseMarch 6, 2026

Two Midwest Districts Turn to Transfinder

Two separate school districts in Illinois and Ohio have rolled out Transfinder's Routefinder and Tripfinder solutions, respectively.

Read More →
Ad Loading...
An orange, white, and red graphic with an image of buses lined up in white/red duotone and text reading "How GPS Helps Buses Stay On-Time."
ManagementMarch 6, 2026

How GPS Tracking Helps School Bus Fleets Improve On-Time Performance Without Adding Routes

Struggling with late buses? GPS data can help fleets cut delays, fix route bottlenecks, and improve on-time performance without adding routes.

Read More →
Black Zonar V4 telematics device shown on an orange background, a rectangular fleet telematics unit with status indicator lights and connection ports used in commercial vehicles to collect operational and emissions data.
Managementby News/Media ReleaseMarch 5, 2026

Zonar Becomes First CARB-Approved OEM Telematics Provider

Zonar received CARB certification allowing fleets with factory-installed V4 telematics devices to automatically submit emissions data for Clean Truck Check compliance.

Read More →
professional headshot of kris laseter against a gradient orange background, the pathwise logo, and text that says "leadership update"
Managementby News/Media ReleaseMarch 5, 2026

Pathwise Promotes Kris Laseter to President and COO

As the software company caps a year of record growth, the promotion recognizes Laseter's impact with doubled revenue and two large district partnerships.

Read More →
Ad Loading...
An orange and yellow graphic with an EverDriven logo and text reading "updated VIP App With Real-Time Student Transportation Tracking."
Managementby News/Media ReleaseMarch 4, 2026

EverDriven Updates VIP App With Real-Time Student Transportation Tracking

The redesigned app gives parents and school districts real-time trip tracking, multilingual access, and improved communication tools.

Read More →