Check Out: 20 Tips for Finding and Keeping Maintenance Techs
5 Facets of Boosting Staff Morale
School Bus Fleet sought advice from pupil transportation leaders in Georgia, North Carolina, Iowa, and Kentucky.

In February, North Carolina celebrated school bus drivers in Wake County. Events like this are just one possibility for keeping spirits up at districts across the country.
Photo: Wes Platt
Bondurant-Farrar School District in Iowa has seen remarkable community growth in the past several years, from new local restaurants to the arrival of Amazon. New housing developments are erupting throughout the area, bringing with them more families with students to attend public schools.
The district is building new schools while also adding to the populations of existing campuses, an average of 125 new students at each school, says Mary Jo Hetrick, transportation director.
“It is fun to watch, but also scary at the same time,” she says.
Bondurant-Farrar recently asked school district employees across the spectrum to take surveys about job satisfaction. “We want to be able to attract new employees along with keeping the current employees,” Hetrick says. “With our growth in students, we are adding another school building next year and attracting new employees is the key to our success. Without happy current employees, we will struggle to attract and employ new ones.”
School Bus Fleet gathered the following tips for boosting staff morale from Hetrick, Wendy Anderson of Randolph County (North Carolina) Schools, Guy Griffin of Rowan County (Kentucky) Schools, Vicky Cross of Fulton County (Georgia) Schools, and Scott Wing of Cedar Rapids (Iowa) Community Schools:
Share Camaraderie
Provide transportation staff with shirts and rain jackets with logos.
Order frozen treats on the last day of pre-planning.
Serve pizza lunch once a month.
Host pot-luck events.
Hear Everyone Out
Make decisions as a team, rather than a single decision-maker.
Form a Drivers’ Advisory Council to meet once a month and discuss concerns.
Prepare and distribute a survey to gauge morale and staff needs.
Keep In Touch
Share bi-weekly informational updates to keep staff engaged.
Produce regular newsletters to communicate with employees and families in the school district community.
Provide Financial Rewards
Use ESSR funding for retention bonuses.
Provide hiring bonuses.
Seek approval for benefits-eligible transportation positions.
Offer a referral program, with a financial reward for drivers who refer new drivers that manage to complete training and drive on their own.
Give staffers an annual bonus at the end of the school year if they don’t take extra days off beyond sick and personal time.
Offer Appreciation and Recognition
“Friyay Shout Outs” for drivers and monitors.
Thank drivers over the radio.
On holidays, offer special meals for the transportation staff.
Encourage students to write letters and draw pictures to share what school bus drivers and monitors mean to them.
More Management
Craig Beaver’s Final Stop: Lessons from 43 Years in Transportation
After more than four decades in transportation, retiring Beaverton School District director Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next. The Route is sponsored by IC Bus.
Read More →What 43 Years in Transportation Taught Craig Beaver About Leadership
After more than four decades in transportation, retiring Beaverton School District admin Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next.
Read More →
ASTP's Tod Eskra Named an Entrepreneur of the Year
The award from Ernst & Young honors visionary leadership behind one of America's fastest-growing student transportation contracting companies.
Read More →
Drivers and Technicians: Help Benchmark Today's School Bus Manufacturers
If you've spent time behind the wheel or under the hood, we want to hear your perspective on the buses you know best.
Read More →13 Industry Leaders Describe School Transportation in One Word
What word best describes the school bus industry today? We posed that question to over a dozen manufacturers, resulting in a revealing mix of perspectives on the challenges and opportunities ahead.
Read More →
Tyler Technologies Adds New AI, Transactions Leadership Roles
Two company executives are promoted to newly created C-suite positions to accelerate the company's long-term growth in both artificial intelligence and payments.
Read More →
Pro-Vision Acquires Convoy Technologies
The deal aims to broaden customer relationships and adds specialized vehicle video capabilities for commercial fleets.
Read More →
Durham School Services Maintenance Teams Earn Missouri Fleet Excellence Awards
Eight of the contractor’s school bus fleets achieved a distinction few maintenance teams earn during the state’s rigorous annual inspection program.
Read More →How Incentives, AI, and Energy Markets Are Reshaping School Transportation
Sit down with Joe Annotti of TRC Companies to talk district grant funding, utility challenges, AI, and why school buses are evolving from transportation assets into energy assets.
Read More →
Inside the Contracting Shift: What School Transportation Operators Are Seeing Now
School transportation contractors weigh in on recent trends, costs, driver shortages, and the rise of multimodal student transportation.
Read More →



