Vehicle lift and maintenance equipment providerBendPak Inc. says that it has supercharged its sales, marketing, and product development teams for the new year with enhancements to its leadership team. 

Sean Price moves to a newly created position as director of quality control, product development and management for the Special Products Division. David Reunert joins BendPak to take over for Price as director of sales operations. And Tyler Rex rejoins the company in a new position as senior director of marketing.

"Over the last 60 years, BendPak has built a reputation for listening to our customers and developing innovative products they can count on to keep them safe, comfortable, and efficient at work and at play,” says Jeff Kritzer, BendPak president and CEO. “Strengthening our leadership team in key areas helps us continue to meet our diverse customer needs around the globe."

Price is a seasoned professional with more than 20 years of sales and marketing experience. He joined BendPak in January 2023. In this new role, he’ll manage the complete lifecycle of new products, from planning and launch to ensuring long-term success. He’s also charged with implementing and overseeing quality assurance programs, driving continuous improvement initiatives, and managing the quality control team to meet or exceed customer expectations.

Reunert will lead BendPak’s sales and revenue teams. Originally from South Africa, he immigrated to the U.S. with his family as a child, working with his dad on summer breaks at age 9 and launching his first business at just 13. His company, Auto-Consultants USA, assisted executives with finding, purchasing and leasing vehicles. In college, he founded a daily-deals platform for high school and college students that evolved into an IoT concept called National Galactic. Reunert later worked for a number of luxury automotive dealers, setting sales records over the next 15 years. Most recently, he served as region director for Putnam Leasing Company.

Rex has more than 15 years' experience in digital marketing and demand generation across both global enterprises and startup environments. He was BendPak director of digital marketing from 2016 to 2022. For the last two years, he served as head of demand generation and digital marketing for 3D printing company Nexa3D. As senior director of marketing, he will lead digital, print, video, and social media marketing across all BendPak brands and product lines.

All three are based at BendPak’s corporate headquarters in Agoura Hills, California.