5 Questions: HopSkipDrive's Joanna McFarland on Modernizing Student Transportation
HopSkipDrive Expands to Five New Markets for 2024-2025 School Year
This growth in geographic reach comes as HopSkipDrive caps a 2023-2024 school year with a more than 300% increase in rides across its marketplace from the beginning of the school year to the end.

HopSkipDrive will serve five new markets beginning with the 2024-2025 school year. The company grew its client base more than 50% through the previous school year.
Photo: HopSkipDrive/School Bus Fleet
HopSkipDrive is expanding to five new cities this Fall to partner with dozens of new clients to provide alternative transportation solutions in:
Bakersfield, California
Grand Rapids, Michigan
Pittsburgh, Pennsylvania
Richmond, Virginia
Tucson, Arizona
Expanding to Meet Growing Alternative Student Transportation Needs
This growth in geographic reach comes as HopSkipDrive caps a 2023-2024 school year with a more than 300% increase in rides across its marketplace from the beginning of the school year to the end.
The rides were fulfilled by a network of local caregivers, called CareDrivers. Throughout the school year, the community of active CareDrivers doubled as increasing numbers of drivers joined HopSkipDrive.
Over the course of the last school year, the company has also increased its employee base by over 30%, hiring additional team members across Engineering, Product, Data Science and Business Intelligence, Support and Safety, Sales, Public Policy, and many more.
"Our work over the last few years has fueled our exponential growth across various areas,” HopSkipDrive Co-Founder and CEO Joanna McFarland said. “We’ve powered millions of safe, reliable rides for kids to tens of thousands of schools, extracurricular activities, support services, and more. We’re proud to fill a need for our school district partners as we supplement school bus transportation options and also bring forward innovative, AI-powered software to solve the biggest challenges they face. We expect 2024 will be our biggest back-to-school yet, and we’re excited to continue our momentum.”
The company grew its client base more than 50% through the 2023-2024 school year, and today works with the majority of school districts in cities where HopSkipDrive operates.
Over 10,000 schools in 600+ school districts across the country have been supported with HopSkipDrive rides across 13 states and dozens of major cities, according to a news release.
HopSkipDrive also responded to widespread interest in RouteWise AI, the company’s AI-based school transportation routing optimization tool.
At the end of the last school year, more than 20 school districts around the country leveraged insights from the proprietary software to solve issues like bus driver shortages, sustainability mandates, school policy changes, and more.
One district in Colorado that used RouteWise AI was able to reduce their capital budget by 40% over 10 years by increasing vehicle utilization, right-sizing their fleet, and utilizing more efficient routes.
More Management

Changing Lanes: AMF Bruns, Pro-Vision, CALSTART, HopSkipDrive, & Kooner
Check out who's been hired, promoted, and appointed to leadership positions at various school transportation industry suppliers and nonprofits.
Read More →
NCST Announces 18th Congress Event Dates, New Committees
The National Congress on School Transportation moves to St. Louis in May 2029, convening delegates and industry representatives to discuss new best practice recommendations. Now, the new committee chairs have been named.
Read More →
Key Moments from the 2026 NSTA Annual Meeting in the Mile High City
From federal policy updates and OEM presentations to speed networking and industry awards, see photos and highlights from the contractor association’s summer conference in Denver.
Read More →
HopSkipDrive Launches Spanish-Language App Update, Plans Additional Language Support
The update aims to improve communication with multilingual families by offering ride tracking, notifications, and support in Spanish, with more languages planned for the 2026-2027 school year.
Read More →
Where the Yellow Bus Takes Us: School Bus Fleet's 2026 Photo of the Year Winners
See the winning photos from School Bus Fleet's 2026 Photo of the Year contest, featuring stunning school bus images from across the U.S., from scenic landscapes to everyday moments.
Read More →
Why Emotional Intelligence Matters in Student Transportation
Learn the five key elements that bus drivers and transportation directors can use to stay calm in any situation.
Read More →
2026 Back-To-School Readiness Report
Staffing gaps, flat budgets, and the distance between “mostly prepared” and ready for the 2026-2027 school year.
Read More →
National School Transportation Association Presents 2026 Award Winners
Twenty-one individuals and contractor companies were recognized for excellence in student transportation at NSTA's annual meeting and convention in Denver.
Read More →
School Transportation Data Is Only as Powerful as the Story It Tells
Leaders say turning operational metrics into student-centered narratives can help districts justify investments and improve service.
Read More →
Photos: NYAPT Celebrates 50 Years at 2026 Conference & Trade Show
See highlights from NYAPT's 50th anniversary conference in Saratoga Springs, featuring educational sessions, awards, a trade show, networking, and more.
Read More →

