The Lion Electric Company, electric medium and heavy-duty urban vehicle manufacturer, announced that Nicolas Brunet has been appointed as president and Richard Coulombe has been appointed chief financial officer.

In his new and expanded role, Brunet will work alongside Marc Bedard, CEO and founder, on the elaboration and execution of all strategic aspects of the business, with a focus on accelerating sales across the United States and Canada. He will oversee all commercial operations.

"I am thrilled with the management changes announced today, which are very well aligned with our business's requirements," said Bedard in a recent news release. "After four years with Lion during which he got intimately acquainted with Lion's products, customers and operations, Nicolas is ideally positioned to take on greater responsibilities and assume an expanded leadership role. Additionally, Richard's expertise and experience will be instrumental in pursuing our critical profitability goals."

Brunet served as executive vice president and chief financial officer since 2019, playing a critical role in the execution of the company's strategic plan, including through the completion of key financing transactions, the establishment of partnerships with key customers and stakeholders, and the management of the company's corporate development and corporate affairs.

Richard Coulombe has been serving as Lion's senior vice president for strategic initiatives since 2021. Coulombe previously oversaw the execution of Lion's key capital projects, namely the establishment of the vehicle manufacturing plant in Joliet, Illinois and the battery factory in Mirabel, Quebec. He has more than 25 years in executive finance roles, mostly with manufacturing companies.

"The management changes announced today represent a key step in ensuring that Lion has the optimal senior management team for both today and tomorrow", said Pierre Larochelle, chairman of the Board of Directors of Lion. "Lion's entire Board is confident that Marc, Nicolas and Richard have the required expertise to take the business to the next level.”