SBF 70 years logo
MenuMENU
SearchSEARCH

Graffiti Bus Sends Uplifting Message to Riders

Durham School Services fills bus with words of encouragement for Mental Health Awareness Month.

Graffiti Bus Sends Uplifting Message to Riders

This message provided a spark of inspiration for the creation of the Graffiti Bus.

Photo: Durham School Services

4 min to read



In celebration of Mental Health Awareness Month, Durham School Services’ (DSS) Ames (Iowa) location has introduced a special project started by General Manager Sara J. Knight, called the Graffiti Bus, a bus decorated internally with words of encouragement written by DSS’ team members and Ames Community School District students. All 2,500+ Ames Community School District students will have the opportunity to ride the Graffiti Bus at least once before the end of the school year. 

Durham continues to spread awareness about and support mental health care and services for students through the Graffiti Bus project and its donation of a school bus to its partner West Jefferson Hills School District in Pennsylvania, to transform into a mobile mental health service vehicle. 

Motivation for Caring

Sara J. Knight (right) is general manager for the Ames, Iowa, location of Durham School Services. She's shown here aboard the Graffiti Bus with Russ Fulton, supervisor of safety and training.

Photo: Durham School Services

A series of events and encounters spurred the inspiration behind the Graffiti Bus project. The first was an incident involving a student who used to ride Knight’s bus when she was a school bus driver in 2014. To the surprise of everyone around the student, including Knight, the student committed suicide. This incident had a major impact on Knight, and she asked herself whether she could have helped prevent it by giving the student more encouragement and support. From that point on, Knight knew she wanted to honor him when the right opportunity presented itself.  

Nine years later, that came when Knight found what she had initially thought was typical graffiti on the back seat of one of her school buses, that is, until she read what it said – “Whenever you’re feeling down, remember, you’re one of a kind, literally.” Upon reading this, and another inspiring moment she had when she watched a Jennifer Lopez performance from her documentary where she sang, “if you wanna live your life, live it all the way and don’t you waste it,” and the Graffiti Bus project was born. 

“I immediately felt encouraged by the message [on the back of the seat] and thought, wow, this student left a message of hope for any student that sat there and read it,” she said. “It was like a light bulb went off in me, and it made me think about how we can use words to encourage others. At that time, I started putting messages of hope and encouragement around our break room, hoping to fill my team with positivity, but I knew I wanted to take these thoughts and ideas further."

Ad Loading...

Team Effort Leads to Graffiti Bus' First Ride

The Graffiti Bus is festooned with encouraging messages about dreams, positivity, and thankfulness.

Photo: Durham School Services

The project’s inception officially began in April when Knight presented the idea first to her team, who was very supportive and excited about the project, and then to their partner, Ames Community School District, which supported the project. Upon receiving the school district’s blessing, Knight and her team started working out the routing logistics, and on April 25, 2023, the Graffiti Bus officially started its maiden journey. The team also made it a point not to leave any students out and turned it into an all-inclusive endeavor.

“The purpose is to come together to make a difference in the lives we touch by spreading positivity and filling our students with hope and encouragement,” Knight said. “Besides the Graffiti Bus, we have four special education buses, and those students are unfortunately not able to ride the Graffiti Bus. We made a bunch of graffiti messages for those buses too. It was important that this bus touch every life we transport. By the last day of school, every student we transport will have had an opportunity to experience the Graffiti Bus. If it impacted one person's life, the entire project was worth every effort we put into it. I can have an idea, but without the team’s support, an idea remains just that. They are the sole reason the vision came to life. Team Ames really is the best team ever!"

“We are grateful for our many partnerships that have a positive impact on our students, and the Graffiti Bus through Durham is one shining example,” said Amy DeLashmutt, communications director for Ames Community School District. “Their conscious consideration for the health and well-being of our students, as well as putting in place action steps to create a sense of belonging, is precisely what we mean when we say Ames is amazing. Thank you for taking such good care of our students.”

More Management

Managementby StaffApril 6, 2026

Enter Now: School Bus Fleet’s 2026 Photo of the Year Contest

We're looking for winner-worthy photos of the big yellow bus, so grab your cameras and start snapping your best shots. SBF’s Photo of the Year contest is open and accepting entries through May 31.

Read More →
An aerial view of school buses in a lot with the Transfinder logo and text reading "New District Installs Across the Nation."
Managementby Staff and News ReportsApril 2, 2026

Transfinder Expands Footprint with New District Adoptions Across U.S.

Districts nationwide are adopting Transfinder’s routing, tracking, and parent apps as the company also earns its ninth Best Companies to Work for in New York honor.

Read More →
Zonar Bus Suite app shown on smartphones with map tracking and language selection options, highlighting multilingual support for school transportation updates.
Managementby News/Media ReleaseApril 2, 2026

Zonar Expands Parent App to Include 2 More Languages

The Bus Suite app is now supported in French and Spanish to aid in assisting families across diverse communities.

Read More →
Ad Loading...
The Blue Bird and Micro Bird logos with a plus sign in between against a blue background
Managementby News/Media ReleaseApril 2, 2026

Blue Bird Completes Acquisition of Micro Bird, Consolidates Operations

The Georgia-based OEM has acquired Girardin Group’s stake in the 50/50 Micro Bird joint venture, bringing the business fully under one brand, one team and one operating approach.

Read More →
A yellow graphic featuring a map of the United States with two location pins in the Midwest and Southeast regions. To the right is the Zum logo and text reading “Zum Enters 2 More Partnerships,” with the School Bus Fleet logo in the corner.
Managementby News/Media ReleaseApril 1, 2026

Zum Adds 2 More District Partnerships

The transportation and software provider is now working with LEAD Public Schools in Tennessee and Rockford Public Schools in Illinois.

Read More →
Graphic titled “Cooperative Purchasing 101” from School Bus Fleet showing a team meeting around a table with a laptop, documents, and a toy school bus, promoting easier ways to buy buses and technology.
Managementby Amanda HuggettApril 1, 2026

Stop Reinventing the RFP: Why Cooperative Purchasing Works for School Transportation

Take the burden out of bidding. Cooperative contracts can save district transportation teams time, money, and hassle. Here’s how.

Read More →
Ad Loading...
Row of yellow school buses with overlay text reading “The essential guide to school bus fleet maintenance: Maximizing safety and uptime” and the Geotab logo.
SponsoredApril 1, 2026

The Essential Guide to School Bus Maintenance: Maximizing Safety and Uptime

Stop reacting to engine lights and start predicting them. This guide reveals how transitioning from a "break-fix" model to a data-driven maintenance strategy can drastically reduce fleet downtime and protect your district's budget. Learn how to transform your garage operations from a cost center into a reliability powerhouse.

Read More →
Video thumbnail with EverDriven branding and text “Better Routes, Less Stress,” featuring a man in a suit for a School Bus Fleet interview
Sponsoredby Amanda HuggettMarch 31, 2026

Alternative Turns Yellow: EverDriven’s Move Into School Bus Routing

EverDriven is bringing its experience with complex transportation into a new school bus routing support division. In this video, Greg Jackson breaks down what the service offers and why districts need this kind of help now more than ever.

Read More →
Kathy Calkins stands in a parking lot with school buses behind her and the admin of the year award logo next to her
ManagementCover Storyby Amanda HuggettMarch 30, 2026

2026 Administrator of the Year: Kathy Calkins’ Transformational Leadership in Oregon

Three decades after almost walking away from the school bus, studying behavior changed everything for Kathy Calkins. Now, she oversees 181 buses and leads the 225-person team at North Clackamas with intent and purpose.

Read More →
Ad Loading...
hopskipdrive whitepaper
SponsoredMarch 30, 2026

Boosting K-12 Attendance With Innovative Transportation Solutions

While the yellow school bus remains the backbone of student transit, 75% of administrators identify limited transportation access as a major driver of chronic absenteeism. This guide explores how districts are strengthening their fleets by integrating flexible, supplemental solutions to serve students with the most complex needs. Learn how a multimodal approach can bridge service gaps, restore attendance, and support your most vulnerable populations.

Read More →