In celebration of Mental Health Awareness Month, Durham School Services’ (DSS) Ames (Iowa) location has introduced a special project started by General Manager Sara J. Knight, called the Graffiti Bus, a bus decorated internally with words of encouragement written by DSS’ team members and Ames Community School District students. All 2,500+ Ames Community School District students will have the opportunity to ride the Graffiti Bus at least once before the end of the school year.
Durham continues to spread awareness about and support mental health care and services for students through the Graffiti Bus project and its donation of a school bus to its partner West Jefferson Hills School District in Pennsylvania, to transform into a mobile mental health service vehicle.
Motivation for Caring

Sara J. Knight (right) is general manager for the Ames, Iowa, location of Durham School Services. She's shown here aboard the Graffiti Bus with Russ Fulton, supervisor of safety and training.
Photo: Durham School Services
A series of events and encounters spurred the inspiration behind the Graffiti Bus project. The first was an incident involving a student who used to ride Knight’s bus when she was a school bus driver in 2014. To the surprise of everyone around the student, including Knight, the student committed suicide. This incident had a major impact on Knight, and she asked herself whether she could have helped prevent it by giving the student more encouragement and support. From that point on, Knight knew she wanted to honor him when the right opportunity presented itself.
Nine years later, that came when Knight found what she had initially thought was typical graffiti on the back seat of one of her school buses, that is, until she read what it said – “Whenever you’re feeling down, remember, you’re one of a kind, literally.” Upon reading this, and another inspiring moment she had when she watched a Jennifer Lopez performance from her documentary where she sang, “if you wanna live your life, live it all the way and don’t you waste it,” and the Graffiti Bus project was born.
“I immediately felt encouraged by the message [on the back of the seat] and thought, wow, this student left a message of hope for any student that sat there and read it,” she said. “It was like a light bulb went off in me, and it made me think about how we can use words to encourage others. At that time, I started putting messages of hope and encouragement around our break room, hoping to fill my team with positivity, but I knew I wanted to take these thoughts and ideas further."













