Student transportation provider First Student aims to help battle climate change. In honor of Earth Day, the company is planting a tree for each of the 1,250 customers it serves throughout North America.

As a socially responsible company, First Student also is committed to investing in new technologies that dramatically reduce its carbon footprint, creating cleaner communities and safer rides to school. The company operates a growing fleet of electric school busesand was recently recognized by the White House for its ambitious efforts to convert 30,000 diesel buses to electric by 2035.

First Student also embraces policies that reduce CO2 emissions. The company reports that it is diligent about the regular maintenance of buses, which leads to improved fuel efficiency. First Student drivers are actively coached to reduce idling. The company also works closely with school district partners to ensure bus routes are as efficient as possible.

"At First Student, every day is Earth Day," said First Student CEO and President John Kenning. "We know each action we take to minimize our impact on the environment can make a real difference for generations to come. First Student is proud to be leading the way in the deployment of electric school buses and the adoption of innovative technologies that improve the health and well-being of employees, students and communities."  

First Student is partnering with EARTHDAY.ORG's Canopy Project to plant the 1,250 trees on behalf of each of its customers. Earth Day is held annually on April 22 to raise awareness and support for environmental protection.