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From diesel to electric or propane, the ambitious endeavor of replacing the U.S. school bus fleet comes with a hefty price tag. The potential cost and time required for a complete transformation is pretty staggering.
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The student transportation provider is partnering with EARTHDAY.ORG to plant 1,250 trees on behalf of those customers served in North America.
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The $2 million advertising campaign includes a 45-second spot that focuses on the connection between diesel school buses and cigarettes.
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