Student transportation company Zum has been awarded a contract to provide transportation service for San Francisco Unified School District (SFUSD).
The partnership, valued at $150 million over the next five years, will encompass transportation for 3,500 students across 150 school campuses starting this fall, according to a news release from the company. The partnership reportedly builds on a resolution the San Francisco District Board of Education adopted last fall to improve the district’s transportation service.
Zum will provide a comprehensive platform to manage daily transportation operations, track and plan budget use, and analyze performance and service data. Zum will also help SFUSD operate an entirely electric fleet by 2025, and perform over 2,000 field trips, reallocating its assets and deploying the best-sized vehicle, including buses, cars, and vans, to help reduce costs, according to the company. It is estimated that the technology will save SFUSD over $3 million a year, on average.
“A major challenge we experienced in the past was gaining visibility into the location of students and buses across the district,” said Orla O'Keefe, SFUSD’s chief of policy and operations. “We hope and expect that our families will benefit from Zum's student-centered technology. Families will be able to track their child's bus in real time and to easily communicate with the driver regarding their child or any unique circumstances that may arise.”
Ritu Narayan, founder and CEO of Zum, added that the company was "inspired by the intentional goals SFUSD set to drive sustainability in an effort to make a positive impact in their community," and that it will begin deploying electric vehicles during the upcoming school year."
Zum to Provide School Transportation Service for California District
The new partnership will serve 3,500 students across San Francisco Unified School District.

Zum will provide a comprehensive platform to manage San Francisco Unified School District's daily transportation operations, track and plan budget use, and analyze performance and service data.
Logo courtesy Zūm
More Management

School Bus Business Briefs: School Grants, New Contracts & Revenue Growth
In school bus tech and vendor updates, check in on news from EverDriven, Gatekeeper, Fleetio, Transfinder, RIDE, and new district partnerships.
Read More →
Changing Lanes: EverDriven, ADROIT, DeVivo Companies, School Bus Logistics, Zum, & Dorman
Check out some of the latest personnel moves from across the school bus industry, including new leadership appointments, various promotions, and major restructuring.
Read More →
From Damage Control to Decision Partner: Transportation's Role in School Closures & Redistricting
School closures are inevitable, but transportation chaos doesn’t have to be. Learn how modern routing technology helps districts model closure scenarios before board votes turn into crises.
Read More →
School Bus Fleet, Refreshed: New Website, New Look, Same Commitment
A cleaner layout, improved organization, and a better reading experience are here. Explore what’s new on schoolbusfleet.com!
Read More →
Why Representation Matters in Transportation Leadership
A firsthand look at how diverse leadership in school transportation builds trust and drives stronger systems.
Read More →
Nominations Open for 2026 Contractor of the Year
We're looking for an amazing school bus contractor executive who embodies dedication, excellence, and innovation. Nominate the greats you know for SBF's 2026 award! Nominations close March 31.
Read More →
Honoring Heroes Behind the Wheel: Award Nominations Open
Nominations are now open for the second annual 2026 School Bus Driver Hero Award. Help us honor the drivers who selflessly dedicate themselves to ensuring the safety, well-being, and success of the students they transport every day.
Read More →
A New Chapter for Tennessee Pupil Transportation: A Vision Grounded in Service, Partnership, and Purpose
Check in with Tennessee’s new state transportation manager, Josh Hinerman, as he reflects on his journey, path to leadership, and priorities for student-centered transportation.
Read More →
Bobit Business Media Launches B2X Rewards for School Transportation Professionals
The new program rewards B2B audience readers for engaging with trusted content and suppliers, earning them points toward events, travel, and more.
Read More →
8 Ways To Simplify and Streamline School Bus Fleet Operations
What if your fleet technology actually worked together? Learn eight practical strategies to integrate multiple systems into one platform, unlocking clearer insights, stronger safety standards, and smoother daily operations.
Read More →
