IC Bus recognized Cumberland as the 2022 IC Bus Dealer of the Year. Every year, the manufacturer awards one dealer for their top performance, leadership within the industry, and support of their surrounding communities.
“As we accelerate the impact of sustainable mobility, it becomes increasingly important that our dealers also embody that sentiment and do everything they can to encourage and support customers with their transition to electric vehicles (EVs),” said Justina Morosin, general manager and vice president of IC Bus. “Cumberland consistently promotes our electric buses and sustainable business practices, supporting their customers every step of the way.”
Supporting both International Truck and IC Bus school bus customers, Cumberland was founded in 2007 by Minor and named after the Cumberland River that runs through downtown Nashville, Tenn. With 10 locations in Florida and Tennessee, Cumberland operates around its core values of honor, readiness, victory, and loyalty. The dealership promises customers access to the latest technologies, continuous improvement, and flawless business execution.
“It is a privilege to be able to represent IC Bus in the marketplace and to be recognized as the IC Bus Dealer of the Year,” said Cumberland CEO Terry Minor. “Cumberland takes great pride in living our core values, representing the brand and our customers who we serve transporting our children daily. We have been blessed to have bus account manager Ashley Scurlock represent Cumberland and IC Bus, embracing EV products in the marketplace while still supporting the internal combustion engine product line as well. This recognition demonstrates her commitment to the industry.”
Cumberland has most recently focused on introducing customers to and assisting them with the transition to electric buses through the electric CE Series. Using resources and training from Navistar’s Zero Emissions team, the dealership designed a process to aid customers during every step of their EV transition.
IC Bus also recognized several dealerships that demonstrate excellence in improving sales, community service and relations efforts, market share, and customer satisfaction with the Pursuit of Excellence Awards.
The 2022 Pursuit of Excellence winners are:
