SBF 70 years logo
MenuMENU
SearchSEARCH

Riteway Bus founder Roland Bast passes

The longtime school bus contractor — as well as farmer and auctioneer — was regarded for his dedication to his employees and customers. He launched Riteway Bus in 1957 with four school buses that cost about $5,000 each.

Thomas McMahon
Thomas McMahonExecutive Editor
February 13, 2012
2 min to read


GERMANTOWN, Wis. — Longtime school bus contractor Roland “Rollie” Bast passed away on Feb. 5 at age 91.

Bast founded Riteway Bus/GO Riteway Transportation Group in 1957, and he was regarded for his dedication to his employees and customers.

Ad Loading...
Roland Bast, founder of Riteway Bus, poses next to one of the company’s first four school buses in 1957.

The company celebrates its 55th anniversary this year. Bast launched it with four school buses — 40-passenger Superiors on Chevrolet chassis that cost about $5,000 each.

Riteway now operates out of nine locations in Wisconsin with a fleet that, in addition to school buses, includes motorcoaches, shuttle coaches, limo coaches, limousines, executive sedans and vans.

Bast was born in Germantown on April 21, 1920, the son of Valentine and Louisa Bast. He married Pearl, the love of his life, in 1942, and they had two children, Ronald and Rochelle.

Bast was a lifelong farmer and a horse enthusiast, raising and showing draft horses as a hobby for many years. In addition to farming, he was a well-known auctioneer.

In an obituary distributed by GO Riteway Transportation Group, Bast was described as “a proud and patriotic American who was dedicated to family and community.”

Ad Loading...

He served as a 4-H leader, volunteered as a square dance caller and had perfect attendance at Germantown Rotary Club for 40 years. He volunteered for the Germantown Fire Department from 1948 to 1998 and served as its president for many years. He also served on various boards and supported many charitable organizations.

In 1999, he was named Germantown Citizen of the Year.

Bast was a devoted grandfather of two and great-grandfather of three.

“Rollie's greatest joy was spending time with family and friends,” according to his obituary. “He was a joyful man with a positive outlook and an infectious laugh.”

 

More Management

Lineup of the back end of Durham School Service school buses.
Managementby Elora HaynesJune 26, 2026

Durham School Services Adds New District Contracts Across Five States

The latest contract awards and renewals will bring the company's transportation services to more students while extending several long-standing district relationships.

Read More →
School Bus Fleet graphic announcing the Top Transportation Teams 2026 recognition program. The image features a blue and gold badge with a yellow school bus illustration and the words "Top Transportation Teams 2026" on a navy background with gold confetti accents.
Managementby News/Media ReleaseJune 24, 2026

6 School Districts Named Transfinder's 2026 Top Transportation Teams

The software company has named six school districts across four states to its list for the fourth year, with one 'three-peat' winner. Find out which teams took home top honors!

Read More →
An orange and black graphic with an image of a woman helping a young girl out of a car. Text reads "Innovation Was the Answer: Lessons Learned In School Transport."
ManagementJune 24, 2026

Innovation Was the Answer: Five Lessons Learned in School Transportation from 2025–26

Transportation leaders are embracing technology, transparency, and operational flexibility to meet growing demands with limited resources.

Read More →
Ad Loading...
A blue and white graphic with a black and white image of Geotab official on stage with text reading "AI Tools Roundup: Turning Data Into Faster Decisions."
Managementby Elora HaynesJune 24, 2026

AI Tools Roundup: New Fleet Tools Aim to Turn Data Into Faster Decisions

The latest AI-powered platforms could help student transportation teams analyze fleet performance, manage maintenance, and uncover operational insights using natural-language queries.

Read More →
School Bus Fleet company news graphic displaying the logos of EverDriven and Pathwise on an orange background.
Managementby News/Media ReleaseJune 23, 2026

EverDriven Integrates Pathwise's EZRouting into Routing Services

The new partnership combines trusted software with industry expertise to help district transportation teams streamline general education routing, improve efficiency, and lower operating costs.

Read More →
A professional portrait of David Perez on an orange background with text reading "David Perez Named Samsara Technology Leader of the Year."
Managementby Staff and News ReportsJune 23, 2026

First Student Safety Executive Named Samsara Technology Leader of the Year

David Perez earned the honor for deploying AI-powered safety and fleet technologies that improved driver behavior and family communication.

Read More →
Ad Loading...
Collage graphic featuring the Zūm logo surrounded by images representing the company's recent milestones: the Providence, Rhode Island skyline; a soccer ball decorated with international flags symbolizing FIFA World Cup 2026 transportation services; a trophy representing CEO Ritu Narayan's Entrepreneur Of The Year award; and the Philadelphia skyline.
Managementby News/Media ReleaseJune 22, 2026

Zum Expands to Rhode Island with 2 New District Partnerships

The Ocean State becomes Zum’s 18th state served as the company expands its presence in the Northeast U.S., while launching operations in Philadelphia, and supporting FIFA World Cup 2026.

Read More →
zonar system image
SponsoredJune 22, 2026

The Driver Shortage Playbook

Driver shortages are still a major challenge for student transportation fleets, but the real issue has shifted. It’s no longer just about filling seats quickly. It’s about finding safe, reliable drivers who meet performance expectations and want to stay. The Driver Shortage Playbook covers why traditional recruitment tactics are falling short and how school fleets are adapting with smarter hiring, stronger retention strategies and a greater focus on driver quality.

Read More →
School Bus Fleet leadership update graphic announcing Lewis Nelson as president of Stertil-Koni. The graphic features the Stertil-Koni logo and a portrait of Nelson standing with folded arms against a yellow and orange background.
Managementby News/Media ReleaseJune 19, 2026

Stertil-Koni Announces New Company President

Lewis Nelson joins the heavy-duty vehicle lift provider, succeeding Scott Steinhardt in the lead role.

Read More →
Ad Loading...
Frances Theiring stands with three other people holding an award
Managementby Staff and News ReportsJune 19, 2026

Tennessee Hall of Fame Honors Drivers for Decades of Service

Frances Theiring, a school bus driver for Wilson County Schools, retires this year after almost 50 years on the road. She is one of two long-time drivers honored for their service in the state.

Read More →