Program offers memorable lesson on bus safety
Professional rodeo clown Marvin Nash and his wife, Darlene, developed the Take Pride in Your Ride program, which promotes school bus safety and appreciation of the driver and fellow riders. Drivers are educated on the content and then teach it to students.

Marvin Nash’s profession — a rodeo clown — influenced the creation of Take Pride in Your Ride. In the program’s DVD, he appears in his clown makeup and clothes, and animals play students on the school bus. The purpose is to make learning fun for students.
School bus riders throughout Wyoming will receive informative and entertaining instruction on bus safety, driver appreciation and fellow rider respect through Take Pride in Your Ride, a program developed by Marvin Nash, a professional rodeo clown, and his wife, Darlene, in conjunction with the Wyoming Department of Education (DOE).
D. Leeds Pickering, director of the Health, Safety and Nutrition Unit within the Wyoming DOE, said Nash, who has been teaching kids about the dangers of bullying at school and in the classroom through his Bullying Hurts program, approached the DOE last year about creating a similar program for the school bus.
Pickering worked with Nash on fine tuning the program for school bus riders, and the DOE recently entered into a contract with Nash for him to visit all 48 school districts within the state and speak with the transportation administrators, business managers and superintendents to explain the benefits of the program and encourage them to implement it at their districts.
“As of right now, the only district that the program has been taught at is Laramie County School District 1 in Cheyenne,” Pickering told SBF in an interview in January, “and it’s only been taught to the bus drivers — it hasn’t gone to the high school and elementary school students yet.”
Nash visits the pupil transportation operation and reviews with the school bus drivers the program’s goals and how to use its materials — a teacher handbook, a student handbook and a DVD.
Once the drivers are trained, they can volunteer to conduct a workshop to teach a group of high school students the program’s content and how to implement it in elementary classrooms. (Nash said that the school bus drivers are taught how to engage the high school students to become mentors to the elementary school students.)
The DVD and handbooks contain the content of the program’s sessions. In the rodeo-themed DVD, Nash, dressed in his clown makeup, reviews each of the sessions and the drivers and students can follow along in the handbooks. (Nash said the mentors should use the DVD when instructing the younger students.)
“The sessions are comedic, with a point,” Nash said. “Education starts when students get on the bus in the morning, so the program helps the bus ride take on meaning for students — the bus and the bus driver are essential parts of the education process.”
To that end, the sessions pose such questions as “Why am I on this bus?” and “Who is the boss on the bus?” They also cover bullying and bus safety by asking such questions as “What is bus safety?” and “What is bullying?” along with posing fill-in phrases like “Bullying makes me feel …” and “Most of the time I am bullied at …”
Pickering said that the questions are designed to generate an open discussion among the drivers (and then among the elementary school students when they are taught by the high school students).
Principals, counselors or other district officials are responsible for selecting the high school students who will instruct the elementary school students.
“It’s usually students who belong to a group, such as students in student council or an honor society,” Pickering said. “The elementary school kids look up to these students, and by going to the schools and teaching the kids and having them develop answers to the program’s questions themselves, you get buy-in from everyone.”
Once Take Pride in Your Ride is operating at more Wyoming districts, Pickering hopes to have school districts in other states implement it.
“The plan is to go wherever nationwide places will have it. We’re very excited about this program, and we’re going to do everything we can to get this training off the ground so that kids understand anti-bullying tactics on the school bus.”
For more information about Take Pride in Your Ride, visit www.takeprideinyourridebussafety.com or e-mail tpiyr@aol.com or David Koskelowski, program manager of traffic safety and pupil transportation for the Wyoming DOE, at dkoske@educ.state.wy.us.
More Safety

How Two Texas Districts Built Award-Winning Safety Programs
Learn how Prosper ISD and Rockwall ISD earned National Safety Council honors through hands-on training, safety culture, and strategies that reduced transportation incidents.
Read More →
NHTSA Releases 10-Year Review of Fatal School Bus Crashes
The latest federal analysis reinforces the safety of school buses while identifying where school-age pedestrians and other motorists remain most at risk.
Read More →
2026 NASDPTS Survey: Data Shows Further Reduction of Illegal Passing
New data is in! School bus stop-arm passings are down to 38.4 million violations per year, about a 2.3% decrease from last school year — but passings on the right side of the bus are higher than ever.
Read More →
Another School Bus Fatality Reported in Monsey, New York
A 7-year-old girl died after being struck by a school bus in Rockland County, New York while crossing the street. Here's what we know.
Read More →
NSTA Announces 2026 School Bus Driver International Safety Competition Winners
Drivers from across the U.S. and Canada showcased their safety and driving skills, with two defending champions successfully retaining their titles.
Read More →
The Driver Shortage Playbook
Driver shortages are still a major challenge for student transportation fleets, but the real issue has shifted. It’s no longer just about filling seats quickly. It’s about finding safe, reliable drivers who meet performance expectations and want to stay. The Driver Shortage Playbook covers why traditional recruitment tactics are falling short and how school fleets are adapting with smarter hiring, stronger retention strategies and a greater focus on driver quality.
Read More →
Pro-Vision Launches AI-Powered 360° Camera System
The new Birdseye camera delivers real-time AI-based pedestrian and vehicle detections, full visibility around the bus, and telematics integrations.
Read More →
N.Y. & N.J. Coalitions Call for Modernized Transportation for Vulnerable Students
New statewide coalitions in New York and New Jersey are urging lawmakers to expand student transportation options for vulnerable students amid ongoing driver shortages.
Read More →
America Has a School Bus Passing Problem — and Distraction Is Making It Worse
Illegal school bus passing remains a major safety threat as distracted driving rises. This op-ed explores why awareness, enforcement, and stop-arm cameras matter more than ever.
Read More →
School Bus Laws to Watch: New York Delays EV Mandate
Plus, federal lawmakers seek new funding for school bus safety as states weigh stop-arm enforcement, disability protections, and education spending.
Read More →
