SchoolBus logo in red and orange
MenuMENU
SearchSEARCH

First Student Kicks Off 3rd Safety Dog School Bus Tour

The nationwide tour uses interactive activities to teach safe school bus riding basics to elementary school students and their parents.

August 8, 2017
First Student Kicks Off 3rd Safety Dog School Bus Tour

Students can pose for a photo with Safety Dog, the safety mascot for First Student, at the company's Safety Dog Bus Tour stops. Shown here is a student posing with Safety Dog during the 2016 tour.

2 min to read


Students can pose for a photo with Safety Dog, the safety mascot for First Student, at the company's Safety Dog Bus Tour stops. Shown here is a student posing with Safety Dog during the 2016 tour.

CINCINNATI — School transportation provider First Student is shining a spotlight on safe school bus behavior this back-to-school season with its third annual Safety Dog Bus Tour.
 
The nationwide tour uses interactive activities to teach safe bus riding basics to elementary school students and their parents.    

“Student safety is at the heart of everything we do,” said Dennis Maple, president of First Student. “For the third year in a row, the Safety Dog Bus Tour provides an engaging platform to share valuable safety messages with thousands of students and their parents within the communities we serve. By making it fun, safety messages are delivered in a memorable way.”

At the tour stops, students will be able to explore a First Student bus; walk a yellow carpet and pose for a photo with Safety Dog, the safety mascot for First Student; sign a safety pledge; and leave with a bag of goodies.  

Parents can learn about what makes school buses the safest way to transport their children to and from school.

The tour also aims to remind motorists that they, too, have an important role in keeping bus riders safe by obeying the laws of stop-arm safety. A recent national survey coordinated by the National Association of State Directors of Pupil Transportation Services found that nearly 80,000 drivers illegally passed school buses in one day.  

Tour dates, times, locations, safety tips, and downloadable activities for students and parents are available at safetydogbustour.com. Safety tips and tour updates also can be found by following First Student on Twitter, Facebook, and Instagram as well as by using the #SafetyDogBusTour hashtag.

The 2017 Safety Dog Bus Tour kicks off on Aug. 17 in Ogden, Utah.

More Management

Children run toward a stopped yellow school bus on a residential street as a graphic overlay reads “School Bus Fleet Biz Briefs” with the date February 9, 2026, promoting an industry business news roundup.
Managementby Staff and News ReportsFebruary 7, 2026

School Bus Business Briefs: School Grants, New Contracts & Revenue Growth

In school bus tech and vendor updates, check in on news from EverDriven, Gatekeeper, Fleetio, Transfinder, RIDE, and new district partnerships.

Read More →
A red and orange personnel roundup graphic with text reading "Changing Lanes."
Managementby Elora HaynesFebruary 4, 2026

Changing Lanes: EverDriven, ADROIT, DeVivo Companies, School Bus Logistics, Zum, & Dorman

Check out some of the latest personnel moves from across the school bus industry, including new leadership appointments, various promotions, and major restructuring.

Read More →
parked school buses
SponsoredFebruary 3, 2026

From Damage Control to Decision Partner: Transportation's Role in School Closures & Redistricting

School closures are inevitable, but transportation chaos doesn’t have to be. Learn how modern routing technology helps districts model closure scenarios before board votes turn into crises.

Read More →
Ad Loading...
Graphic reading “It’s Launch Day! Behind SBF’s New Website” with a desktop and mobile preview of the redesigned School Bus Fleet website on an orange and cream background.
Managementby StaffFebruary 3, 2026

School Bus Fleet, Refreshed: New Website, New Look, Same Commitment

A cleaner layout, improved organization, and a better reading experience are here. Explore what’s new on schoolbusfleet.com!

Read More →
A red and orange graphic with text reading "Representation Matters in School Transportation Leadership."
ManagementFebruary 3, 2026

Why Representation Matters in Transportation Leadership

A firsthand look at how diverse leadership in school transportation builds trust and drives stronger systems.

Read More →
the contractor of the year award logo on an orange background with confetti
Managementby StaffFebruary 2, 2026

Nominations Open for 2026 Contractor of the Year

We're looking for an amazing school bus contractor executive who embodies dedication, excellence, and innovation. Nominate the greats you know for SBF's 2026 award! Nominations close March 31.

Read More →
Ad Loading...
 the driver hero award logo is on a black background with the School Bus Fleet an AngelTrax logos and text that reads "Calling all heroes behind the wheel."
Sponsoredby StaffFebruary 2, 2026

Honoring Heroes Behind the Wheel: Award Nominations Open

Nominations are now open for the second annual 2026 School Bus Driver Hero Award. Help us honor the drivers who selflessly dedicate themselves to ensuring the safety, well-being, and success of the students they transport every day.

Read More →
two men stand in front of a school bus in tennessee
ManagementJanuary 30, 2026

A New Chapter for Tennessee Pupil Transportation: A Vision Grounded in Service, Partnership, and Purpose

Check in with Tennessee’s new state transportation manager, Josh Hinerman, as he reflects on his journey, path to leadership, and priorities for student-centered transportation.

Read More →
A b2x rewards logo and graphic reading "Read. Learn. Earn."
Managementby StaffJanuary 29, 2026

Bobit Business Media Launches B2X Rewards for School Transportation Professionals

The new program rewards B2B audience readers for engaging with trusted content and suppliers, earning them points toward events, travel, and more.

Read More →
Ad Loading...
SponsoredJanuary 29, 2026

8 Ways To Simplify and Streamline School Bus Fleet Operations

What if your fleet technology actually worked together? Learn eight practical strategies to integrate multiple systems into one platform, unlocking clearer insights, stronger safety standards, and smoother daily operations.

Read More →